Categories
Online Courses

#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/678/Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan.Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that’s exactly how I feel every single time I listen to my guest today speak! I’m not exaggerating when I say that today’s episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you’re going to be absolutely obsessed with the amount of wisdom that this conversation holds. I’m talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me. In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan’s journey is truly a mini-masterclass in entrepreneurship. The best part? He’s an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews. Today, you’ll hear about: 5:16: Why Nathan started Foundr and how he overcame his biggest challenges 14:31: How to make money, expand, and diversify with a digital magazine 21:00: All of the lessons learned from Nathan’s brilliant podcast guests 30:15: Tips and tricks for finding a perfect product-market fit 34:31: Why the most successful founders aren’t afraid of messiness or obsession37:32: Nathan’s expert advice for crafting the perfect interview 41:03: The most needle-moving strategies for your online marketing Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it’s that good.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Categories
Entrepreneurship

Bet on these marketing channels for 2024 says these tech Experts [Video]

In this video, 2 tech experts, Jason Lemkin of SaaStr and Wade Foster of Zapier, talk about what marketing channels they are betting on for 2024.This is an excerpt from the “Angles and Insight” Podcast!Listen on all major podcast networks! Links to those can be found here:https://anglesandinsight.transistor.fm/In this video Jason and Wade discuss:- Your email list is more than just a list – it’s an asset that can work for generations.- Despite the changing landscape, SEO remains highly effective and efficient.- SEO requires ongoing effort and creativity but offers significant returns on investment.- Content marketing is not dead; it’s just more competitive, requiring a higher level of creativity and dedication.- Standing out in today’s saturated market requires focusing on what you do best.- Identify your strengths and dedicate the majority of your resources to mastering them.Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#marketing #tech #podcast #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:41 The Enduring Power of SEO01:15 SEO in 2024: What’s Working?02:02 The Misconceptions About SEO and Content Marketing03:10 Standing Out in a Saturated Market04:02 Focusing on Your Strengths05:15 Conclusion

Categories
Increase Sales

Use website tracking to identify and convert hot leads on AUTOPILOT [Video]

In this video, ActiveCampaign Superusers Kay Peacey and Melissa Love give away the secret to hot spot detecting using site tracking to identify and convert hot leads on AUTOPILOT.This video was a session at the ActiveCampaign Lead Day Extravaganza! An event geared at helping you save time. You can watch tons of other videos on demand through April 2024 by going to leapday.activecampaign.comMore about this video:Discover how to turn your website into a lead-generating machine with the power of ActiveCampaign! In this video, we delve into the incredible capabilities of ActiveCampaign that essentially give you x-ray glasses to identify your hottest leads effortlessly.Video Highlights:- Learn how to find your hottest leads using ActiveCampaign- Understand the common problem marketers face with their websites- Explore how ActiveCampaign helps you track visitor behavior on your site- Discover the benefits of knowing what your audience is interested in- See how to use ActiveCampaign’s features to save time and increase conversions- Hear real-life examples of leveraging ActiveCampaign for lead generation and conversionsSubscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#websitetracking #automate #leads #activecampaign #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:28 Identifying the problem01:21 The solution with ActiveCampaign02:45 Tracking visitor behavior04:12 Leveraging hotspots for conversions05:40 Real-life examples and strategies08:15 Conclusion

Categories
Online Courses

#668 Secrets from a Multi-Million Dollar Marketing Team [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! Today, you’ll hear about: 4:31: Why mastering data driven refinement will increase your creativity10:11: Strategies for gathering data as a small business or solopreneur 11:48: Our secret to success “rinse and repeat” method 15:33: How to use a high converting webinar as a sales vehicle 21:02: Tools to simplify your launch process25:08: Breaking down our 360 marketing mindset 28:53: Tips and tricks for optimizing your off-season Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Categories
Entrepreneurship

5 Marketing Mistakes That STUNT Your Business GROWTH [Video]

Download HubSpot’s Official Growth Grader! [FREE RESOURCE] https://clickhubspot.com/84vUncover marketing mistakes stunting your growth in this video. Explore social media’s potential, content marketing’s impact, and the need to stay current with trends. Discover the significance of lead tracking and mobile optimization, with success stories from Starbucks, HubSpot, and Netflix. Gain insights applicable at any marketing level, and join us in growing by learning and adapting. Overcome marketing obstacles for business success!🛠 Resources:• The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them https://clickhubspot.com/hv0📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

Categories
Entrepreneurship

SEO Techniques to Boost Organic Traffic [Video]

In today’s digital landscape, achieving a prominent online presence is essential for businesses and websites looking to thrive. Among the various tools in the digital marketer’s toolkit, Search Engine Optimization (SEO) stands tall as a fundamental strategy for driving organic traffic and increasing visibility on search engines. To truly excel in the realm of online marketing, it’s crucial to master a diverse array of SEO techniques that work in harmony to maximize organic traffic.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/AI Writer: https://app.neilpatel.com/aiwriter/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________Before diving into advanced techniques, it’s crucial to establish a strong foundation. This chapter covers the basics of SEO, from understanding search engine algorithms to the significance of keyword research and on-page optimization. By grasping these fundamentals, you’ll lay the groundwork for the advanced strategies that follow.Quality content reigns supreme in the world of SEO. This chapter explores techniques for creating valuable, engaging, and relevant content that resonates with your target audience. We’ll also delve into the art of on-page optimization, discussing meta tags, headers, and internal linking strategies that enhance user experience and search engine ranking.Earning authoritative backlinks is a cornerstone of effective SEO. Here, we’ll unveil strategies for building a diverse and high-quality backlink profile, including guest posting, influencer outreach, and content syndication. Additionally, we’ll explore off-page techniques like social media marketing and online community engagement to further amplify your website’s credibility.A well-optimized website structure is essential for both search engines and users. This chapter covers technical SEO aspects such as site speed optimization, mobile-friendliness, schema markup implementation, and ensuring crawl ability by search engine bots. By addressing these technical elements, you’ll provide a seamless browsing experience while improving search engine visibility.No SEO strategy is complete without proper tracking and analysis. This video explores tools and techniques for monitoring your website’s performance, understanding user behavior, and making data-driven decisions. By continuously refining your approach based on insights, you’ll keep your SEO efforts aligned with your goals.In the dynamic realm of digital marketing, mastering SEO techniques is an ongoing journey. By combining the strategies covered in this guide – from foundational principles to advanced tactics – you’ll be well-equipped to enhance your website’s organic traffic, increase its visibility, and ultimately achieve online success. Remember that SEO is a collaborative effort between content creators, marketers, and developers, all working together to optimize the user experience and provide valuable insights to search engines. As you embark on this journey, stay updated with the latest trends, adapt your strategies, and watch your organic traffic soar to new heights. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#seobasics #seobasics #organictraffic

Categories
Entrepreneurship

How Employer Branding Helps Attract New Talent and Retain Top Talent [Video]

https://kwsmdigital.com/blog/how-employer-branding-helps-attract-new-talent-and-retain-top-talent/In this video, Copywriter Josh Rodriguez shares how employer branding helps with hiring and retention. If you have questions you’d like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.https://www.kwsmdigital.comConnect with us! Facebook: https://www.facebook.com/KWSMTeamTwitter: https://www.twitter.com/KWSMTeamLinkedIn: https://www.linkedin.com/company/KWSMTeamYouTube: https://www.YouTube.com/KWSMTeam

Categories
Entrepreneurship

UPDATE: Segment your contacts based on list status – get em engaged! [Video]

Without further ado, we have launched Contact List Status segmentation. Now, you can segment contacts based on the status they have in one or multiple lists!This was the most asked for feature from our customers so we are excited to get it delivered. Do you have an idea to make the ActiveCampaign product better? Please submit it to:ideas.activecampaign.comSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #segmentation #contacts #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience

Categories
Entrepreneurship

Case Study: Leveraging Paid & Organic Employer Branding Tactics to Attract New Talent [Video]

https://kwsmdigital.comIn this video, KWSM Copywriter Monty Montgomery goes over the highlights of a recent employer branding campaign with Infineon Technologies.If you have questions you’d like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.https://www.kwsmdigital.comConnect with us! Facebook: https://www.facebook.com/KWSMTeamTwitter: https://www.twitter.com/KWSMTeamLinkedIn: https://www.linkedin.com/company/KWSMTeamYouTube: https://www.YouTube.com/KWSMTeam

Categories
Entrepreneurship

How Employer Branding Helps With Hiring | KWSM [Video]

https://kwsmdigital.comIn this video, a Copywriter shares how he helped a client increase their job applications by 56% with through an employer branding campaign. If you have questions you’d like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.https://www.kwsmdigital.comConnect with us! Facebook: https://www.facebook.com/KWSMTeamTwitter: https://www.twitter.com/KWSMTeamLinkedIn: https://www.linkedin.com/company/KWSMTeamYouTube: https://www.YouTube.com/KWSMTeam

Categories
Entrepreneurship

Tips for Beginner Angel Investors [Video]

You get a little older into your 30s, you’re more mature, you know, you’re married, starting a family, all this stuff, and now, you know, you mentioned your income numbers now. You’re just, you’re generating a lot of income, and it’s like, investing the income and recycling it as investments come to fruition and liquidate. What kind of external help or what kind of structure do you use to kind of help guide you and to cut down on the headaches, can I call them headaches involved with all this? RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Quick Sprout: https://www.quicksprout.com/Ubersuggest: https://neilpatel.com/ubersuggest/Crazy Egg: https://www.crazyegg.com/Accelerate Your Business Success: Key Strategies for Entrepreneurs: https://youtu.be/tJekpDfTp00Essential Business Tips to Accelerate Your Companies Growth: https://youtu.be/jI34N2EUHCIProven Tips for Captivating Audiences and Boosting Business Growth: https://youtu.be/D74zHhxQ1RERevolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg____________________________________________I call them, so we have a team. Let’s just say there’s one person that I talk to who deals with everything, right? And he deals with the headaches, and then from there, he hires people and deals with everything from lawyers, to accountants, to people who deal with trusts, to people who are analyzing some investments like stocks, and keep, you know, our angel investments, things like that, although I don’t really deal well with people who are giving me angel deals or private equity deals. I like more so doing them myself and being involved in that. I don’t like dealing with a lot of the mundane stuff or dealing with stocks, although I will do some of my own trades, like I called up one of my guys and I’m like, “What do you think about Fresh Republic ?” And this is when all the banks were crashing. And I remember the weekend, right then and there, it was the government said, “We’re going to back stop some of these stocks,” or the banks. And yeah, like, I am a minimalist to some extent, and I still want the returns, so I just keep going and going. And when I look at all these money managers that are like, I look at their stock returns versus my stock returns. Buy like, HubSpot in the early days, and Shopify, and Google, and Amazon, and some of those not too early, because I’m not that old, but buying them early enough, and just holding. I’m like, “Well, my returns are better than your guys, and you guys try to do all these complex things, and try trading or just buying the S&P.” And I’m like, I just buy companies like Apple that I believe in, and I hold, because I understand technology, and my biggest diversification into non-tech for money I manage personally, right? Not talking about the family office, but I manage personally, my only outside investment outside of tech was Disney, because they got into streaming, and eventually, I ended up selling the Disney stock, but I’m all in tech, you know? Some of my other guys do non-tech, and I took a beating last year, and they’re like, “See, this is why.” But if I look at my average returns from when I got in, I’m crushing all these money managers. I’m not saying like, I’m a better trader than Ray Dalio or anything. I have a small amount of money, versus some of these guys who are dealing with like, 100 plus billion, but just buying Apple stock back in the early days gives you amazing return, or HubSpot stock. I don’t really look at what did they do this quarter? I’m like, believe in the operators, believe in the business model. Buy, don’t look, and 10 years from now, you’ll see where the stock’s at. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#AI #AngelInvestor #business #money #investment

Categories
Entrepreneurship

How to Build a Strong Personal Brand in Business [Video]

The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Quick Sprout: https://www.quicksprout.com/Ubersuggest: https://neilpatel.com/ubersuggest/Crazy Egg: https://www.crazyegg.com/Accelerate Your Business Success: Key Strategies for Entrepreneurs: https://youtu.be/tJekpDfTp00Essential Business Tips to Accelerate Your Companies Growth: https://youtu.be/jI34N2EUHCIProven Tips for Captivating Audiences and Boosting Business Growth: https://youtu.be/D74zHhxQ1RERevolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg____________________________________________We changed the name to NP Digital, still my initials, NP, for Neil Patel. It also makes the name shorter. But yeah, no, I’m less and less the face. Also, the bigger contracts, let’s say if Ford is paying you, they don’t care about Neil Patel. They care about, “Who specifically is working on my contract, they’re part of the sales pitch, and what is their experience in my industry, and what results are they going to produce?” When you go over the big contracts, they actually care really heavily about the personnel of their accounts.Remember, 77% of our business is from referrals and RFP and employees. So it’s like I’m not even getting most of them the door. It does help. It builds trust. It helps more so when we are starting off. At our size, it doesn’t help as much. When you’re starting off a business, it helps a lot. When you’re already established, it doesn’t help as much as one may think.If he couldn’t actually do a great job operating and executing, there wouldn’t be the businesses of this scale. There’s a lot of personal brands out there, and people that are much more popular than him on Instagram and Facebook, but they don’t have the skillset on picking a big enough tam for a business, or figuring out how to build a operational team, or a executive team that can go and execute on it really fast, or helping him out with strategy. Majority of the people I know who have big brands don’t make a killing. The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business. Hiring people who have already done it just gets you bigger much faster, but it costs a lot of money.Usually, can’t hire the best, because those people, here’s the other caveat, they also don’t want to be a part of joining a startup and starting from day zero. They’re used to working in their corporate life, and they’re used to managing a lot of people, and that’s what they’re good at, and they’re usually not good at building something from zero to 10, 20, 30 million. They’re usually good at scaling something from 50 to a hundred, or a hundred to 500, or 500 to a billion. So you got to hire the best people you can for the time. You know, you going to $5 million in the first year, obviously, would you agree, that that was because of all of the personal brand stuff that you had done prior to that that led to that? It wasn’t just like one day you woke up and you started a $5 million dollar agency. And 99% of the revenue came from a personal brand. We could have even had more. We couldn’t hire people fast enough. Second year, we were able to scale a little bit more on employee count. That’s why you saw even more of a growth on the second year. Third year, we had crazy growth as well. Fourth year, we had crazy growth. Even fifth year, we had crazy growth. You’re talking about like 10-plus years of trying to build a personal brand and then cashing in on it. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#AI #PersonalBrand #business