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#668 Secrets from a Multi-Million Dollar Marketing Team [Video]

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#668 Secrets from a Multi-Million Dollar Marketing Team

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/

Standing out in the online marketing world by adapting to the trends and innovating your launch process!

My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs.

Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work.

So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey!

Today, you’ll hear about:

4:31: Why mastering data driven refinement will increase your creativity
10:11: Strategies for gathering data as a small business or solopreneur
11:48: Our secret to success “rinse and repeat” method
15:33: How to use a high converting webinar as a sales vehicle
21:02: Tools to simplify your launch process
25:08: Breaking down our 360 marketing mindset
28:53: Tips and tricks for optimizing your off-season

Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.

If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#675: What To Do When You Launch At The Same Time As Your Peers [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/675/ Avoiding distractions, comparisons, and insecurities during a launch. Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is! Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can't let your insecurities or urges to compare yourself to your peers get the best of you! I've never talked about this topic on the podcast before, but it's an important one. In this episode, I walk you through how I've managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage. In this episode, I cover: 4:54: Why you should always question and revisit your first thoughts 7:21: Tips for avoiding distractions and comparisons during a launch11:09: How to use healthy competition to light your fire 12:53: My inversion problem solving exercise 15:33: Deciding on your unique abundance motto Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic!If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#674: The Psychology of A Successful Entrepreneur With Love Expert & Confidence Coach Matthew Hussey [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/674/ Here’s why upleveling your love life will uplevel your business with Matthew Hussey!Do you ever dream of a reality where you're absolutely killing it in your career and your love life? Well, it's not just a dream anymore! I've got an absolutely brilliant guest joining me today with tons of expert tips and incredible guidance to help you achieve both! Matthew Hussey is a love life genius, a New York Times bestselling author, and the mastermind behind the #1 love advice YouTube channel with over half a billion views! Trust me, you're in for a treat! I know you might be thinking, "Why should I care if I'm not single?" Well, my sweet friend, this episode isn't just about finding love. We're diving deep into the psychology of entrepreneurship and how the same qualities that make you successful in love will make you successful in business. Matthew opens up about his journey from shy guy to multimillion-dollar entrepreneur and how confidence and vulnerability are the keys to personal and professional growth. When you've got both love and success on your side, there's no limit to what you can do! Plus, whether you're flying solo, feeling stuck in your relationship, or needing a confidence boost, Matthew's new book "Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)'' has got you covered!Today, you’ll hear about: 4:22: Why Matthew was initially passionate about helping people find love 12:53: Advice for combatting imposter syndrome, embracing self-acceptance, and stepping into your confidence 22:59: The importance of being vulnerable in your personal and professional life27:37: Matthew’s biggest lessons learned from building his multimillion dollar business 32:48: The similarities between being successful in entrepreneurship and being successful in love 39:12: Why Matthew wrote his new book Listen in and pre-order your copy of Matthew's book now. Get ready to uplevel your love game AND your business game today!If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#673: My Entrepreneur's Bookshelf: Must-Read Books for 2024 [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/673/ Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it's reading as much as possible! Believe it or not, reading books isn't just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health! Now, I'm not going to recommend the usual business or finance books that you've probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I'm on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! I know that you're extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That's why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. In this episode, you’ll hear: 1:16: Tips for finding time to read within your busy schedule 5:54: A book for building your business that can thrive without you being directly involved 8:33: A book for mastering self-improvement and the ability to learn new skills 10:08: A book that highlights the importance of courage and managing expectations 12:27: A book for transforming self-sabotage into power and building your emotional intelligence 15:09: My favorite fun reads and page-turning biographies Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#671: A Look Inside My Membership: Momentum [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/671/How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. Today, I cover: 5:50: Front end memberships vs. back end memberships9:40: Behind-the-scenes of my Momentum membership community 13:20: How Momentum is organized within our membership hub16:28: The 4 deliverables we roll out every month without overwhelming our members23:29: Why it's possible to create and sell a memberships even with a small team or no team at all 28:07: Strategies for creating a supportive community with empowered members 32:44: Tips and tricks for keeping your retention rate high 37:15: The most common challenges we’ve faced and how my team overcame themListen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss. If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545