![#673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024 [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_216021_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/673/ Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it’s reading as much as possible! Believe it or not, reading books isn’t just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health! Now, I’m not going to recommend the usual business or finance books that you’ve probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I’m on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! I know that you’re extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That’s why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. In this episode, you’ll hear: 1:16: Tips for finding time to read within your busy schedule 5:54: A book for building your business that can thrive without you being directly involved 8:33: A book for mastering self-improvement and the ability to learn new skills 10:08: A book that highlights the importance of courage and managing expectations 12:27: A book for transforming self-sabotage into power and building your emotional intelligence 15:09: My favorite fun reads and page-turning biographies Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
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![#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215753_0_0jpg.jpg)
https://www.amyporterfield.com/2024/04/670/Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he’s here to share all the secrets of how you can do the same. I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you’ve been questioning taking the leap into full-time entrepreneurship, Mike’s story will have you ready to jump! Today, we discuss: 5:48 Mike’s fascinating transition from his corporate job into entrepreneurship 16:33 How Mike overcame his entrepreneurial imposter syndrome and overwhelm23:33 Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 30:31 Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list36:15 Expert advice for speaking on stage Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#668 Secrets from a Multi-Million Dollar Marketing Team [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215584_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! Today, you’ll hear about: 4:31: Why mastering data driven refinement will increase your creativity10:11: Strategies for gathering data as a small business or solopreneur 11:48: Our secret to success “rinse and repeat” method 15:33: How to use a high converting webinar as a sales vehicle 21:02: Tools to simplify your launch process25:08: Breaking down our 360 marketing mindset 28:53: Tips and tricks for optimizing your off-season Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#666: April Fools’ Takeover: Why Telling Your Story Will Not Help Your Business With Donald Miller [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215494_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/don/ This copywriting strategy will completely transform your business with Donald Miller.Happy April Fool’s Day, my friends! Donald Miller has taken over the Online Marketing Made Easy podcast to share his brilliant insights on the power of story structure that will absolutely transform your business. Donald has built a multi-seven-figure business, and he’s done it by creating compelling stories that connect with his audience and drive conversions. With practical advice and real-world examples, Donald shares his expert tips on everything from copywriting formulas to common messaging mistakes and optimizing tools like ChatGPT. He even reveals his secrets on making the most “boring” topics way more captivating with super effective copy. Be sure to listen in and learn from the best!Follow DonaldBusiness Made Simple with Donald Miller Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338Coach Builder by Donald Miller Book: https://www.amazon.com/Coach-Builder-Expertise-Profitable-Coaching/dp/1400226961Instagram: https://www.instagram.com/donaldmiller/?hl=enWebsite: https://www.donaldmiller.com/Follow AmyOnline Marketing Made Easy: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545Instagram: https://www.instagram.com/amyporterfield/ Website: https://www.amyporterfield.com/If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215355_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/664/ My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I’m so excited to share with you Part 2 of The Multi-Millionaire Mindset: Five Things to Do for Dramatic Growth. But if you still need to check out Part 1, make sure to do that first, and then come back here for the next step! In this part, I give you a super simple and incredibly helpful checklist that you can use every quarter to evaluate your progress in those five areas. It doesn’t matter whether you’re a seasoned entrepreneur or a newbie – this checklist will be your secret weapon for achieving your goals. I’ve personally used this strategy and checklist in quarterly meetings with my team so I can guarantee it’s been proven successful. But let me tell you, it’s not just about checking off boxes on a list. It’s all about taking action and making moves towards your goals. That’s why I also share some tips and tricks for staying right on schedule and avoiding any distractions. In this episode, I cover: 2:19: A refresher of the 5 things that you should focus on each quarter for growth3:22: How my team uses quarterly check-ins to help us reach our goals6:19: Tips and tools for staying on track 9:12: A checklist for evaluating your progress in personal and business growth 11:57: How to get your hands on my special freebie! Listen in, and if you know someone who’s working hard to build their business and could use this checklist, please don’t hesitate to send them my way!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215255_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/663/ Building a business free of overwhelm with an efficient customer experience department.Today, I’m feeling grateful for running my business for the past 15 years! I’ve had the pleasure of building incredible teams along the way, including my customer experience department. I’m so proud of the crucial role they’ve played in supporting both our company and our students.In this episode, I share my CX team’s strategies for managing time, avoiding overwhelm, and handling all responsibilities effectively. Trust me, customer service is not just about responding to emails and questions – it’s about using every interaction as an opportunity to showcase your company values and turn one-time buyers into lifelong brand supporters!Even if you’re just starting out, you’ll eventually need to build a team as your business grows, and having a CX department that takes care of all the details so you can focus on creating amazing courses, memberships, and masterminds can make all the difference.You’ll hear all about: 4:07: Hiring people who are cultural fits with a willingness to help in other departments 9:05: How my CX team protects their time, sets daily goals, and avoids email overwhelm 15:47: Tools for automating repetitive tasks 19:37: Tips for using guided responses to increase efficiency and accuracy when replying to customers 24:32: Three customizable AI prompts for crafting thoughtful guided responses 27:52: The importance of having a quality control checklist Listen in and make these strategies your own so that you can build a business free from overwhelm! Customizable ChatGPT prompts for crafting effective guided responses: Prompt #1 for if you often see students having issues finding your trainings: My students occasionally encounter difficulties accessing a weekly live video I host. Can you create a helpful and empathetic response explaining the common steps to troubleshoot this? Please include guidance on finding the video pinned to the Facebook Group… and tell them to make sure they’re connected to WIFI rather than data on their phone if the video is not streaming well. Also, add a note offering further assistance if these steps don’t resolve the issue.Prompt #2 for students who feel behind in your course: Write a compassionate and constructive response for students who have not been able to start my course and feel behind due to their life circumstances. The response should acknowledge their concerns, and provide suggestions on how to make the most of the course materials. Include the reminder students can go at their own pace because they have lifetime access to the course. Add in advice to download the step-by-step PDFs, and take advantage of personalized support options like the weekly Q&As I host. End the response inviting them to reach out with specific areas they’re struggling with, and tell them I am happy to help further. Prompt #3 for ensuring students can easily log into your course:I need a guided response for technical support questions related to my students not being able to log into their course that’s hosted on Kajabi. The response should be easy to understand for non-technical users. Include this login link and steps to check their spam folder for the email containing their password details. Provide an option for them to reply if the problem persists.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#660: Learn to Love What It Takes To Get What You Want [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215028_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/660/ Why embracing the uncomfortable moments will always get you closer to what you want.I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you’re having one of those days where nothing seems to be going right, and you’re questioning why you even started your entrepreneurial journey in the first place. Don’t worry, my friend, we’ve all been there! Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I’ve learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals! In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want.” I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!Today, you’ll hear about: 3:01: Why you need to shift your mindset about the hard work you’ve been doing5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business 12:15: A reminder that every day does NOT need to be a great day as an entrepreneur Listen in and embrace the discomfort because, trust me, that’s where all the magic happens! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#658: What To Look For When Hiring A Right Hand Person [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_214824_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/658/ Every lesson, tip, and strategy I’ve learned from my first year with my CEO.As an entrepreneur, I completely understand that your business is your baby, and you’ve put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles! That’s why I want to share with you all the lessons, tips, and strategies I’ve learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you’re just starting out or want to make the leap to the next level, this conversation is for you. I’ve said it before and I’ll say it again – hiring is one of the best decisions you can make for your business! I don’t believe there’s any special prize for doing everything by yourself – it’s okay to ask for help. I promise you’ll get to where you want to go so much faster with the right support! Just imagine the possibilities when you’re free to shine in your zone of genius while your CEO handles the nitty-gritty. Today, you’ll hear about: 3:43: What is an integrator? 4:48: Being mindful of codependency to avoid emotional distractions9:08: How to get super clear on the roles and responsibilities for you and your CEO13:22: Why you have to take a backseat, be a mentor, and let go of your ego 16:11: Tips for developing a healthy relationship with your CEO21:03: The importance of regular and positive communication Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#656: How To Normalize Fear & Allow It To Propel You Into Action [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214648_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/656/ How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”).Recently, one of my consultants gave me a massive wake-up call by telling me that I’m making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you! Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you’re faced with making big decisions for your business. Will this hurt someone’s feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it’s always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action! Trust me – I’m right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions. Today, you’ll hear about: 2:02: A key question to ask yourself when you get self-critical or feel shame 5:26: Advice for unlearning the negative stories we tell ourselves 7:33: How to identify and get to the root of your fear-based decision-making9:19: Why every emotion you feel is completely normal and can be worked on 13:16: Tips for embracing the discomfort and seeing your best results yet!Listen in if you’ve been making decisions based on fear, and give yourself permission to move forward, even if you don’t have all the answers! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214528_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/655/ Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima. Today, we’re not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we’re talking about something even more important for you and your business – your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights.If you feel like you’ve hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don’t worry! I’ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers! Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L’Oreal. So, she knows what she’s talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business. We also touch on Jamie’s new unbelievable book, “Worthy,” which is full of so many juicy tips and tricks that will truly change the way you walk through life. In this episode, we discuss: 10:55: The difference between self-confidence and self-worth21:14: Strategies Jamie used to overcome her lowest self-worth moments 30:09: How to know if you’re in “survival mode” and the impact it has on your business 34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self36:37: Everything you can expect when you dive into “Worthy” Listen in because everything becomes possible when you believe you’re enough. Your dreams, ambitions, and goals all align with your self-worth!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214462_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/alyssa-dulin/ An urgent message for anyone who markets their business online – which includes you!I’m here today with a super important bonus episode you literally can’t afford to miss! My friend, if you’re listening to this podcast, I know you’re working incredibly hard to market your business online, so listen up. The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer’s inbox! But don’t worry, I’ve called in an expert to help us all stay ahead of the game. My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we’re in the best hands possible! In this episode, she covers everything you need to know about email deliverability: from what it is and why it’s so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to “Gmail jail”. (But even if you do, Alyssa has tips for getting out right away!) Today, we discuss: 5:24: Why email deliverability is so important 7:19: Breaking down the major authentication changes happening with Gmail and Yahoo12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button” 15:41: How to avoid email spam complaints and tools for “list bombing” prevention 27:43: Steps to take if you get put in “Gmail jail” Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#653: A Proven, Profitable Strategy To Mastering Live Events with Darnyelle Jervey Harmon [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214350_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/653/ How my time at couples therapy inspired me to improve my business. I bet you didn’t think a couples therapy retreat could provide some super valuable insights on improving your online business? I know it sounds crazy, but hear me out. Hobi and I recently attended a 4 day, totally unplugged couples therapy retreat and it was absolutely incredible! Now, you might be thinking, “Amy…you and Hobi have a great relationship – why therapy?” Well, we wanted to take our already good relationship to the next level! And, my sweet friend, striving for greatness in both your personal and professional life is always a wonderful idea. But let’s be honest, it takes a ton of effort, vulnerability, and hard work! So, in this episode, I share some practical tips, tricks, and takeaways from our couples therapy retreat that you can apply directly to your business to take it from good to great. Today, I discuss: 3:43: What happened during our time at the retreat 7:37: Practical strategies for playing full out in your life and your business10:40: Why you should always be looking for improvement 14:29: How to get a complete buy-in from your partner 18:24: My biggest takeaway from couples therapy Listen in and start putting in some of that extra TLC for yourself and for your business! Because, there’s no better time than NOW to uplevel your life. Rate, Review, & Follow on Apple Podcasts If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545