Online Courses

Marketing Tips + Resources To Help You Grow Your Online Courses

#697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business [Video]
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#697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/07/697/ Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through! Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through! If you’re going through a difficult time in your business right now, today’s episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn’t what you’d usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle.Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You’ll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others. Today, I talk about: (3:23) Understanding that running a business means you have to be willing to take massive risks (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks (11:38) The importance of investing in your mindset just as much as you invest in your business Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier [Video]
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#696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/07/696Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier.I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend! Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don’t particularly like, but I also see the many benefits it brings to my business. So, today’s conversation was both uncomfortable and super eye-opening for me! Kate is an entrepreneur and the CEO of an online business called “Success With Soul,” where she helps women become entrepreneurs without the burnout. And today, she’s here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it’s the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media. You became an entrepreneur because you wanted to live life on your terms. So, if you’ve ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed! In this episode, you’ll learn: (5:17) Why Kate decided to completely quit social media (10:27) Strategies for growing your email list without social and the importance of SEO(20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself(28:25) The incredible creative opportunities with marketing off of social (31:56) The common misconceptions about social media and tips for using it amongst other parts of your businessIf you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps [Video]
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#695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/07/695My top 5 tips to successfully leave your corporate job and start your dream business today.You’ve finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what’s next? Well – the very first step is to listen to this episode! I’m not lying when I say that today’s episode is one I wish I had when I left my corporate job and started my own business 15 years ago. I’m lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren’t just for newbies. Even if you’re a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps!My sweet friend, you’ll hear all the details about why I’m so grateful I started to build a thriving email list early on, how I’ve learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business. Today, I talk about: (3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!) (5:41) The best ways to connect and learn from your audience (8:07) Why it’s so important to grow and nurture your email list (10:17) How to connect with a community of other entrepreneurs (13:29) Where to reinvest your profit back into your business Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#694: What Your Customer Wants and Can’t Tell You with Melina Palmer [Video]
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#694: What Your Customer Wants and Can’t Tell You with Melina Palmer [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/07/694Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you! In this episode, I’m so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart! Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold! Today, you’ll learn: (3:20) What an applied behavioral economist does (8:26) Actionable strategies you can use to better understand your customers and actually convert(13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer (19:55) Applying human behavior directly to your marketing(29:23) The truth about scarcity, “VIP” offers, and luxury branding (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing (42:49) Melina’s top advice to immediately improve how you’re connecting with your audience Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals [Video]
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#693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/07/693Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals.Can you believe it? We’re already halfway through the year! Time is absolutely flying my friend, and if you’re feeling those Sunday Scaries about meeting your annual goals, know that you’re not alone. But the good news is you can turn your anxiety into action and start to close the gap between your goals and your actual numbers TODAY!If you’re feeling a bit behind in reaching your annual goals – don’t worry, I’ve got you covered. In this episode, we’re gearing up for the ultimate mid-year business reset! I’m lifting the curtain on three of my favorite tried and true “low-lift” strategies to quickly boost your revenue and get you right back on track toward your goals. Whether you’re way more behind than you had anticipated or just need a little nudge, these tips are designed to help you finish the year out strong.Plus, I reveal my secret go-to tool that keeps me super organized and incredibly focused on my goals all year long. Just imagine ringing in 2025 with a massive sense of accomplishment (and relief!), knowing you’ve hit your target and then some! Today, I discuss: (3:35) Why you need to be paying attention to your numbers (8:33) Leveraging your pre-existing skills to craft a special low-cost offer (10:30) How to design a simple and quick yet high-converting workshop course (13:42) Tips for using affiliate marketing to boost your revenue (17:21) The best way to stay organized and plan for your long-term goalsListen in and remember that whether you’re behind your goal or not, it doesn’t determine your worth! There is still a ton of opportunity to make 2024 your best year yet. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#692: How To Create Your First Website (& Upgrade Later) [Video]
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#692: How To Create Your First Website (& Upgrade Later) [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/06/692A behind-the-scenes look at the tools and strategies my team used for our beautiful website refresh.When you’re building your online business, can you really only rely on social media to scale? The quick answer – NO! While social media is excellent for outreach, you just aren’t going to get the same stability, control, and conversion rates as a website. But, I know what you’re thinking: Amy, how do I even start to build an entire website?! I totally understand how nerve-racking it can be when you’re launching your first website. Mine only had a gray header, my name in black with a shadow, and super cheesy graphics. My friend, we all have to start somewhere! But lucky for you, creating a functional and beautiful website now is actually a whole lot easier and faster than you might think. Today, I share the practical tools, tips, and strategies my team used in our recent website remodel. That’s right – you’re getting a behind-the-scenes look at how we refreshed our website and a step-by-step walkthrough of the entire redesign process.Whether you’re building a website for the first time or want to uplevel your current one, this episode will help you make a great first impression with your visitors and avoid the mistakes I made early on. Plus, I talk about my favorite platform for website building and how to make your website incredibly engaging and high-converting. In this episode, you’ll learn: (5:28) Website function vs. website beauty and designing effectively and efficiency (10:47) The main goals I had in mind for my website redesign (13:36) Why website expert Jen Olmstead believes website templates can completely transform your online presence(19:22) Understanding the three essential pages for your website: homepage, about page, and blog page(24:45) How a User Experience Specialist and an SEO Expert can take your website to the next level(28:40) Everything you need to know about adding images to your website (30:23) Tips for starting small and scaling later Listen in and get started on creating a website that not only looks amazing but also aligns with your business goals!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#691: How to Make Money Online: Social Media vs. Email List [Video]
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#691: How to Make Money Online: Social Media vs. Email List [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/06/691Prioritizing your email list to connect directly with potential buyers and scale your business.What if I told you that you’re just one email away from boosting your revenue by thousands! My friend, the moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers is the moment when your business will truly take off.I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you’ve tried everything, or you would rather focus on your social media. Well if that rings true to you, I’m here today to challenge that mindset and help you recognize the incredible value of email list marketing.In this episode, I share all the reasons why your email list should take center stage over your social media followers. While social media is great for organic marketing, having a large following doesn’t always translate into revenue. Your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable business! Honestly – what more could you ask for?!Today, I talk about: (5:51) Proof that email lists are more effective for scaling your business than having social media followers(10:01) The surprising difference in conversion rates between social media marketing and email marketing (13:17) Real-life examples of when email marketing made thousands for my business(19:09) Why a revenue boost is always just one email away(20:46) Tips for staying consistent, putting in the effort, and having a direct relationship with your audience Listen in because when you have a thriving email list, you have the power to strengthen your client relationships, provide massive value, and sell your offer like never before. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

BONUS: Dream Bigger, Fail Harder with Uncle Nearest Founder & CEO, Fawn Weaver [Video]
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BONUS: Dream Bigger, Fail Harder with Uncle Nearest Founder & CEO, Fawn Weaver [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/06/fawn-weaverEmbracing your confidence, launching your wealth, and leading your business to the top.My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you’ll want to listen to this one on repeat. We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we’re not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business. Fawn’s journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I’m telling you – you’re going to walk away today feeling unbelievably energized and ready to take on the world! And if all of that isn’t enough, you’ll get an inside look at the brilliant marketing strategies that launched her small business to the very top. In this episode, we discuss: (5:42) The importance of owning your real estate – both online and physical (23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest (29:06) Practical tips to start raising serious money for your business as a woman or person of color (34:29) How Fawn recovered when her bank account was negative $1.4 million(42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity (48:28) The most effective way to make your smaller brand stand out amongst the biggest companies (52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

#690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert [Video]
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#690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/690/Creating an irresistible lead magnet to grow your email list and scale your business.Let me tell you – I would never have built the amazing business I have today without my incredible email list. If you’re not prioritizing your email list right now, my friend, consider this your sign to do it! Why you may ask? Well, these days, social media just isn’t enough – you absolutely need a thriving email list to scale your business. And one of the best ways to build an email list is by having a powerful lead magnet! In this episode, I share (literally!) each and every tip, trick, and actionable strategy I have for creating lead magnets that your ideal customers won’t be able to resist. Trust me – you’re gonna want to get out a pen and paper! Basically, a lead magnet is a free offer or resource that you give to your audience in exchange for their email. Once you have that info, you’re on your way to building an email list that practically sells for you! Today, I walk you through every single step, from coming up with ideas to designing to promoting your lead magnet. Seriously, these have been a total game-changer for my business, and of course, I want the exact same for you! In this episode, you’ll learn: (5:48) A few simple questions to ask yourself to help you decide on a topic for your lead magnet (11:39) The most common and effective types of lead magnets (26:14) My top strategies to keep in mind when creating your lead magnet (32:22) The best and easiest ways to design your lead magnet (no graphic design skills needed!) (35:59) How to optimize your landing page and your thank you page (41:22) Tips for choosing a landing page URL and integrating it into your email service provider (44:39) Why you need to get peer reviews and feedback on your lead magnet (46:53) Resources for promoting your lead magnet – even if you don’t have a website yet To help you determine the topic of your lead magnet, there are a few simple questions you can ask yourself. Remember…the purpose of your lead magnet is to help your ICA solve an immediate problem or pain point!#1: What is the best place to start the conversation with your ICA?#2: What is the number one question you get asked all the time?#3: What topic do you feel like you could talk about for hours on end?#4: What should your ICA be asking you that they are not asking yet?$5: What is your ICA most afraid of?#6: What could help your ICA right this minute?#7: What is something your ICA isn’t expecting from you, yet if you offered it for free, it would knock their socks off?#8: How can you get your ICA unstuck or out of overwhelm?#9 What are your ICA’s biggest pain points and/or desires? What would help ease their pain or help fulfill a desire?#10: What does my ICA need to understand, be aware of or believe, in order to want or need my program, product, or service?If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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