neil patel

Here’s What Facebook and Google Aren’t Telling You About Your Ads [Video]
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Entrepreneurship

Here’s What Facebook and Google Aren’t Telling You About Your Ads [Video]

Marketing has turned into omnichannel approach in which you drive traffic and sales through multiple channels, not just one. And in marketing, they talk about this thing called the rule of seven, which reinforces omnichannel. What the rule of seven is about is when someone hears or sees or interacts with your brand seven times, they’re more likely to convert in a customer, evangelize your brand, love it, tell people about it and that’s why you want to take an omnichannel approach because it’s hard to get in touch with one person through the same channel over and over again. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________But there’s an issue When you start leveraging multiple channels which one is responsible for the conversions? Is it Google? Is it Facebook? Is it Instagram, Twitter, email? How do you know which channel is producing you the most ROI?Well, there’s the issue which how each of these platforms from Google to Facebook report on conversions. Let’s say someone comes to your website from an organic LinkedIn post, then they subscribe to your newsletter. You then send them a few emails, they click on some of them, come back to your website At this point, they still haven’t bought from you. And then they do a search on Google. They click on your paid ad that’s at the top of Google. They go through, they check out your website, maybe even add some props to the landing page or read your services page, but they still don’t convert. You then see them coming back to your website because they clicked on one of your tweets or bio in on Twitter. And now they come back to your website and they complete their purchase.Do you think Google shows that they caused that conversion from, let’s call it Twitter or do you think it shows that they were responsible for that conversion and it came from their ad? Of course, they show that it comes from their ad. Facebook and pretty much all paid platforms do the same. If someone clicks on one of these paid ads and they don’t convert right away, but then they come back through some other channel, even if they found your website before you did that paid advertising, they’ll tell you that they were responsible for that conversion.There’s nothing wrong with this, but you ideally need to attribute your conversion to multiple channels to figure out what’s accurately driving you revenue and what isn’t. And before I get into how you can do that in Google Analytics, let me break down the common attribution models that you can use.There’s Last Click. This is historically the default that just gives all the credit to the last click before someone converted. Then you have Time Decay. This gives credit based on the time between the interactions. Then you have Linear. This gives equal credit across each step of the conversion path. And then there’s Position-Based. This typically gives credit to specific steps in the conversion path, usually the first and the last one. Then you have First Click All the credit from the first interaction, typically used to drive awareness to your website. And then you have Data-Driven. This uses historical data to determine the attribution credit. This model will shift depending on the unique path.There isn’t one right or even wrong approach to use. I typically use Position-Based myself which typically gives credit to the first touch and the last touch. First touch being how someone first found your website and last touch being on what is the last entry source that they came through before they converted. Sometimes people come to your website the first time and they convert right away and sometimes they don’t.But that’s why I love using this model because it gives me, Hey, what are the main two drivers of the conversion? Now here’s how you adjust your attribution in Google Analytics. First click on admin, then I want you to click on attribution settings. Then click on the model you want to choose. And if you want, you can choose position-based, like me or any other option. Now you’ll get a better idea of what is driving your revenue.Now if you need help with your analytics and more importantly, on how to make better informed decisions from your analytics so you can grow your marketing faster and get a better ROI, check out my ad agency, NP digital where we have a whole data science team that just helps companies with this. If you enjoyed the video, like it, share it, tell people about it and make sure you subscribe. If you have any questions, leave a comment below. I’m here to help you out. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/OtLYIf_NExA#SEO #NeilPatel #DigitalMarketing

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This is What Will Happen with Instagram, Facebook and Tiktok Whether You Like it Or Not [Video]
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Entrepreneurship

This is What Will Happen with Instagram, Facebook and Tiktok Whether You Like it Or Not [Video]

This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now. So much that it’s said that it’s estimated to be worth over $100 billion according to EarthWeb. Now, of course, Instagram’s, you know, owned by Facebook. But still, that’s a large chunk of Facebook’s market cap. Eventually, TikTok came out and people started to do the same with them. They started to copy TikTok’s features. Just look at YouTube Shorts. It’s similar to TikTok. According to Statista, YouTube shorts has over 30 billion, with a B, monthly views. That’s a lot of views. Do you see a pattern here? Everyone is copying each other. RESOURCES & LINKS: ____________________________________________SurveyMonkey: https://www.surveymonkey.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If something is working for your competitors and you aren’t doing it, you are going to lose market share and business. Here’s what I want you to do with your company when someone is out innovating you. First, I want you to look at what they’re doing. What’s causing their growth? Copy it. You can figure out what’s working for them by using tools like Ubersuggest. There’s also a similar web out there as well. And it tells you, “Hey, here’s what your competitor’s doing. Here’s where they’re getting all their traffic. Here’s what’s working. Here’s what’s not.” And you can also survey your audience and figure out what they like about your competition. You can use tools like SurveyMonkey to perform this and it’ll tell you, “Hey, this is overall feedback.” Some people give you random stuff. Some people will give you great feedback. But when you survey, not 10, but 30, 40, 50, 60 people, even 100, you’ll start noticing patterns. And look for the patterns and that’s what you should focus on first. Second, I want you to hire better talent. Not saying that your team isn’t great, but you can always have better talent. Go on LinkedIn and see who works for some of your competitors. Who are they using that’s outshining you, right? Look at the competitors that are growing faster than you, have those amazing features or products that you don’t have. They must have some amazing talent. You just got to go find them. So go on LinkedIn, look at their employees. Look at what business units that they’re in charge of, the products or the services that you’re trying to copy. Look to see their work history. If they have continually gotten promotions and they stay at companies for a while, those are good people.Third, start experimenting. Copying your competition is one thing. But if you really want to win, you have to one up them. The one way to beat them is to start experimenting. There’s no guarantee that something works the way you want. And sometimes when you think something won’t work out, in many cases it does. That’s why you want to run at least one experiment a month, and ideally, one a week. Over time, you’ll learn how to create a better product or service, and even win over your competition. And when you’re running these experiments, don’t get demotivated from the failures. Just keep in mind the more you fail, eventually you’ll go down a path that leads you down the right way and helps you win. Now, I know with this strategy you probably don’t like hearing that “Hey, if your competition’s doing something you’re not doing, you got to start learning how to copy, execute faster, or one up then by making whatever you copy better than them.” But it’s the reality. If you say, “Hey, I’m not interested in copying my competitor’s products or features,” like how Google may try or Apple or Facebook may try. You think Apple’s Cloud storage was new? Dropbox was doing amazing job, but Apple came out. They got iCloud, started eating into their market cap. And when I say copy, it doesn’t mean it has to be pixel for pixel copycat of what they’re doing. It’s idea. It’s a strategy. You need to figure out how it can tie into your business, how it can fit with your customers, and how you need to mold that product or service or strategy or feature to fit your audience. And that may not look identical to your competition. That’s what I mean by copy. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/JsaGGtzj-Yc#SEO #NeilPatel #DigitalMarketing

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5 Quick Ways to Improve Your SEO Rankings [Video]
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Entrepreneurship

5 Quick Ways to Improve Your SEO Rankings [Video]

SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency. So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results. RESOURCES & LINKS: ____________________________________________Google Search Console: https://search.google.com/search-console/aboutCodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL. Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website. You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools. Way number three, add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don’t want to add internal links unless it makes sense.Way number four, optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time. So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have article in seconds. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/rKgHxZRLXg4#SEO #NeilPatel #DigitalMarketing

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A Better Way to Advertise on YouTube [Video]
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Entrepreneurship

A Better Way to Advertise on YouTube [Video]

YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It’s because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity. They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn’t take it for granted, but you’ll still find it’s hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It’s because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity. They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn’t take it for granted, but you’ll still find it’s hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads. First, I want you to add the Google watch pixel to your website. You can find out how to do this step by step, just go to this URL. Follow Google’s instructions and set this up. This will allow you to show everyone who visits your site an ad when they browse YouTube. Now you don’t want to show an ad to everyone, more so, you want to show the ad to the right people, the qualified people.Second, you need to be very specific with your ad. Think of all the holes in your marketing that can keep people from buying, address all those problems in your video ad. Also, use all the basics that help get people to the finish line, like social proof, like press quotes, value proposition, pricing, any money-back guarantee you offer, or free trial, showing reviews. of customers, anything that sets you apart, it will all help. Third, send people to a different page on your site. The big mistake people make with their ads is that they send people back to the same page they were on before when they didn’t convert. For example, if I were selling a product or service and I had a landing page showing a bunch of facts and data about why people should buy from me, if someone didn’t convert the first time they saw it, the next time I can do it. With them coming back to my site from remarketing, I would send them to a landing page with more emotional appeal.Fourth, continually test new strategies. You won’t always get the results you want right away. It takes time to test and adjust your campaigns so they convert the way you want them to, from your landing page, to your ad copy, to your creative, even to your targeting, you need to be patient and continually focus on execution. Fifth, don’t forget to add upsells and downsells. When you go to McDonald’s and order fries, they often ask, “Hey, do you want a bigger fries?” You order a hamburger, they’ll ask you, “Do you want a drink and fries with that? Do you want a meal, do you want a happy meal, do you want a toy?” They are constantly trying to get more money from you. It’s easier to generate more money from your existing customers than it is to get new ones. Just like McDonald’s, you want to add some upsells and downsells, this helps to generate more revenue. Any upsell that helps deliver better results or makes results happen faster is an easy way to get people to upsell. Lastly, focus on repeat customers. According to Alex Schultz try out YouTube ads to cold traffic as well, but I also want you to try the strategy I just broke down. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/5y6iR0TRqu0#SEO #NeilPatel #DigitalMarketing

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Free Resources to Learn Instagram Marketing [Video]
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Entrepreneurship

Free Resources to Learn Instagram Marketing [Video]

Free resources to learn Instagram marketing. According to stats, there are over 1 billion users on Instagram. Wouldn’t you love to learn how to market to them? Well, today, I’m going to break down seven free resources to teach you marketing on Instagram.RESOURCES & LINKS: ____________________________________________HubSpot: https://www.hubspot.com/Simplilearn: https://www.simplilearn.com/Later: https://later.com/Coursera: https://www.coursera.org/Class Central’s: https://www.classcentral.com/The Meta blueprint: https://www.facebookblueprint.com/student/catalogUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Resource number one: Instagram unlocked. You can find it on the neilpatel.com website, and this training is a six-part video course that teaches you all aspects of Instagram. From how to get more followers to how to analyze your stats, to even how to run ads, and even sell on Instagram. What’s cool about this course is: There are cheat sheets, homework assignments, planners, calendars, and other worksheets to make your life easier. So even if you’re new to Instagram, if you follow the worksheets, it’ll help you out drastically.Resource number two: Instagram marketing by HubSpot. The course has 21 videos, six lessons, and six quizzes. It’s a whopping two hours and 30 minutes long. You have to sign up to view the course, but it’s free to sign up. One of the lessons I love in this course is how to create a remarkable Instagram ad content. They also have a lesson on creating remarkable content, just in general, in case you don’t want to run Instagram ads.Resource number three: Instagram marketing basics by Simplilearn. If you’re just starting with Instagram and you haven’t figured out the basics yet or the correct way to even set up your profile, this course is great for you. It doesn’t go over too many advanced elements, such as monetization and how to use it as a business tool, but it’s a great resource for getting started. This course is roughly two hours long, all video-based, and upon completion, you get a completion certificate in case you want to use it to help you get a job.Resource four: Instagram training by Later. If you aren’t familiar with Later, it’s a social media marketing tool. They have a whole section on Instagram training. What’s cool about their training is: it’s short and to the point. It’s not really laid out like a course format, but you can quickly find where you need help, read an article about it, or watch a video about it on Later, and boom, you’re off into the races. It’s great if you’re self-sufficient.Resource five: Increase Instagram engagement on your business profile by Coursera. The reason I wanted to highlight this course is because business profiles tend not to get as much engagement. This course is designed to fix that. It breaks down step by step, how you can create the popular business profile. This is important because business profiles are easier to monetize. And if you don’t have an ad budget, you of course, still want traction. This course will help you with all of that.Resource six: Class Central’s Instagram repository. If you have a lot of time, this is worth checking out. They literally have many courses on Instagram, it’s too many to count, and they have them in different languages, from Arabic to French to German, and the list goes on and on. It’s going to be more time-consuming than most of the other courses and resources I mentioned today, but if you want to get into the nitty gritty about every aspect of Instagram and you don’t mind putting in the time, it’s worth checking out .Last but not least, resource seven: The Meta blueprint. The more you are on Instagram, the more Facebook makes. They have a whole section on their website on how to sell online using Meta platforms. From Facebook to Instagram, they cover all the ad technologies extremely well. It’s worth checking this resource out if you’re considering running paid ads. Funny enough, I would check out this resource before starting to run any ads anyways. It’s always great to get the platform’s point of view. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fkqCz12pGpI#SEO #NeilPatel #DigitalMarketing

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An SEO Tip That Just Works (Especially If You Are a Beginner) [Video]
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Entrepreneurship

An SEO Tip That Just Works (Especially If You Are a Beginner) [Video]

An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one. RESOURCES & LINKS: ____________________________________________Quora: https://quora.com/AnswerThePublic: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them. So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space. Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know. First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff. Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more. So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is. Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers. For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated. Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it. Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/WAYnIlRs7C0#SEO #NeilPatel #DigitalMarketing

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5 Underrated SEO Lessons [Video]
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Entrepreneurship

5 Underrated SEO Lessons [Video]

Five underrated SEO lessons. I’ve been doing SEO for a very long time. I started when I was 15, I’m 37, that’s 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn’t, but in today’s video, I’m not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I’ve learned over the years and what you can take from it to do better. Most of these lessons aren’t common and you probably haven’t heard of them before. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some. We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I’m not talking about word or two or image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re a established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links. Lesson number two, shortcuts just aren’t worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would’ve done what’s best for users, which would’ve been what’s best for my career. Lesson three, it’s easier for brands to rank. One of the things that’s taught me is brand queries go a long way in Google’s eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, your rankings also go up. Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO. Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe. The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic. Lesson five, don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best. I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don’t not focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/bR9TvplOWmc#SEO #NeilPatel #DigitalMarketing

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Top 5 Favorite SEO Hacks [Video]
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Top 5 Favorite SEO Hacks [Video]

Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box. RESOURCES & LINKS: ____________________________________________calculator.net: https://www.calculator.net/CodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Hack one, buy websites. Have you noticed there blogs about everything? Well, as simple strategy for you to get immediate results is to look for a blog in your space. This shouldn’t be hard, as there’s over a billion blogs. Look for one that has good rankings and traffic, you can find out their traffic stats using tools like Ubersuggest. What you’ll want is a blog that ranks really well within your space, has great content, but doesn’t monetize through ads or selling products or services. And then what you want to do is merge that content over to your website, do 301 redirects, put them to the appropriate URLs when you’re doing the 301 redirects, and what you’ll find is you’ll start getting instant rankings and traffic. Hack number two, ranking number one on YouTube with SEO. So YouTube’s algorithm is the opposite of how Google SEO works. If a video does really, really well in the first 24 hours, when it’s released on YouTube, it’s probably going to do well in the long run. So how do you get your videos to do well in the first 24 hours? Not through ads, because that takes too long to get up and running. Usually, by sending out an email blast. So when I release a video, I send out an email blast and even a push notification blast, within the first hour the video goes live, I let everyone know about it, I get tons of views, tons of engagements, and my YouTube views go through the roof, and my rankings shoot up. Hack three, release tools. Have you heard of calculator.net? The site doesn’t look amazing, but it has 6.2 million backlinks. Let me say that again, 6.2 million backlinks. “How?” You may ask, it’s because they have calculators on everything. People love linking to calculators. If you release free tools that people want and they love, you will build links naturally, you won’t even have to send out an email. It works that well. If you can’t create these tools, you can just go to sites CodeCanyon, pop, buy the tools, pop the bubble on your website, and boom, you’re off to the races.Hack number four, respond to blog comments. This one is simple, and you probably are like, “Wait, this isn’t really a hack, Neil.” But let me explain why it’s so valuable and it is a hack. Wikipedia is the seventh most popular site on the web, according to to Similarweb. You know how Wikipedia does so well on Google? They update their content on a regular basis. Another way to also keep your content updated, and I wouldn’t recommend that you not do the first, so you should still try to update your content at least once or twice a year, is you can also use blog comments. And when you use blog comments, what you’ll find is that when people leave comments, and you respond to them, and you leave really thorough comments, people come back and keep leaving more comments. This produces more content and in essence, you’re updating those pages and making more and more valuable for Google, which helps with your rankings. And when you’re leaving comments, don’t just leave a thank you, make sure it’s thoughtful, it’s relevant, and it helps people out. Hack five, use fewer key words, or at least for App Store SEO. So SEO doesn’t just exist on Google, Apple App Store is extremely popular. No matter where you are, if you turn around and you see someone, chances are, someone has an iPhone, which means they also are on the App Store. But if you want to rank in the App Store, you shouldn’t shove tons of keywords in your title, even description. Most people don’t know this, but the fewer keywords that use in your title or description in the App Store, the easier it is to rank for those terms. Just make sure that the keyword you pick or the keywords you pick are super popular. It makes it way easier to rank and get higher rankings, versus going after too many keywords in the App Store, which makes it harder to rank. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fnM0WZWsmfQ#SEO #NeilPatel #DigitalMarketing

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My 7 Favorite Social Media Tools (That Are Free) [Video]
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Entrepreneurship

My 7 Favorite Social Media Tools (That Are Free) [Video]

My seven favorite social media tools that are free. Do you know what the second, third, fourth and fifth most popular website have in common in this world? Let me give you a hint. It’s YouTube, Facebook, Twitter, and Instagram. What they all have in common is they’re all social websites. Social media is popular. So, how can you leverage it to get more traffic to your website? Sure, you can hire people to help you out but you may not have that option because it costs money. On the flip side, there are a lot of free tools that you can use that can help you out. And if you leverage them, you’ll get more social media traffic. Here are seven free social media tools that you have to check out.RESOURCES & LINKS: ____________________________________________Social Blade: https://socialblade.com/ManyChat: https://try.manychat.com/Hootsuite: https://www.hootsuite.com/Exploding Topics: https://explodingtopics.com/MailChimp: https://mailchimp.com/Linktree: https://linktr.ee/Canva: https://www.canva.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Tool number one, Social Blade. Social Blade is a free analytics tool. Type in anyone’s username and you can see their social stats for any of their social profiles. Here’s my social stats for YouTube. The reason I like Social Blade is you can see the daily subscriber growth. When you see a pop, look for the content that was posted on that date. It’ll give you insights into the type of content people love that your competition is posting on.Tool number 2, ManyChat. With social media, you never know what the algorithms are going to do. It’s tough to continue to get traffic from these social sites. Using tools like ManyChat, you can keep communicating with your subscribers, especially through Facebook messenger, Instagram direct messages and SMS.Tool number 3, Hootsuite. There are tons of social platforms out there, and it’s hard to keep up with all of them. Using Hootsuite, you can easily post to all the social platforms using that one simple tool. Their free plan allows you to easily manage two platforms and sadly, you got to pay when you want to manage more. This way you can consistently post on all the main social platforms that you’re trying to leverage.Tool 4, Exploding Topics. If you haven’t checked out Exploding Topics, make sure you do so. It’s a tool by my friend, Brian Dean. It allows you to see what’s exploding on the web right now, especially on the social web. If you create content around those topics, you’ll find others are interested in it and you’ll gain more likes and even more followers. But be careful, as you need to make sure that the content you create around these exploding topics needs to be relevant to your overall social profiles.Tool 5, MailChimp. You’re probably wondering how the heck is an email tool like MailChimp related to social media. Well, have you ever heard this saying that the money’s in the list. When you have all these social followers on social media, you need them to join your list. And the easy way to do so is to get them to opt into your email list. So by using tools like MailChimp, you’ll be able to more likely stay in touch with your audience. This is important because social algorithms keep changing and it’s hard and harder to make sure that your followers see your content.Tool 6, Linktree. Have you noticed that it isn’t easy to monetize your social following? A lot of that is because you can’t really promote all your products and services. But by using Linktree, you can have one link that you push them to from your social bios, from these platforms and they can pick the services and the offerings that you have and pick which one’s right for them. It’s a great way to let your followers pick their own journey and figure out, where and how you want to engage with them.Tool 7, Canva. Social media is visual. People want to engage with beautiful content that is readable and ideally unique. Through Canva, you can create tones of social content on almost anything. From adjusting images to even video, to even creating, let’s say carousel that you would post on, let’s say Instagram, Canva can literally do almost anything and best of all, it’s free. heck! You can even use it to create infographics. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/lEW0g2b3k1c#SEO #NeilPatel #DigitalMarketing

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Best Free Email Marketing Tool 2022│GET RESPONSE [Video]
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Entrepreneurship

Best Free Email Marketing Tool 2022│GET RESPONSE [Video]

Best Free Email Marketing Tool 2022If you are struggling to grow your e-commerce business and you are looking for a marketing automation platform that helps you increase sales and boost conversion, this is the perfect solution for you.Unlock the potential of your marketing automation. Create personalized promotions, Engage more customers, & Increase your sales. In this video, I’m going to show you the world’s most powerful and simple platform that offers on top of all that, a personalized AI assistant to help you convert more prospects into customers. Watch now and start seeing increased revenue in no time.Introducing the Get Response for e-commerce marketing automationThey offer top-notch marketing automation for e-commerce specially Designed for multichannel customer engagement to enhance sales growth.=========================================================For More Details 👉👉👉 https://bit.ly/3Ca9d2CGet a Forever Free Account 👉👉👉 https://bit.ly/3CbVhoQCheck Pricing 👉👉👉 https://bit.ly/3dmMUw3========================================================Get upto 70% off on Web Hosting 👉👉👉 https://www.hostg.xyz/SHAUl=========================================================#getresponse #getresponsetutorial #emailmarketing #ecommerce

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Why we Acquired Answer the Public [Video]
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Entrepreneurship

Why we Acquired Answer the Public [Video]

Why we acquired Answer The Public. I own an ad agency called NP Digital. We’re one of the fastest growing companies, according to Inc Magazine, at the 21st spot. And we have over 700 employees globally. But in the grand scheme of things, we’re a really, really, really really tiny company, if you compare us to Apple or Google, or even companies like ExxonMobil. We really are tiny. And a lot of those companies grow through a simple channel. Can you guess what it is? It’s acquisitions. RESOURCES & LINKS: ____________________________________________Answer The Public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________See, Google bought Nest for home thermostats, Google bought Waymo for their self-driving car division. Apple Beats by Dre, Facebook acquired Instagram, and the list goes on and on. In essence, large corporations buy companies, as it allows them to expand faster. Now with Answer The Public, it has roughly 60% of the traffic as Ubersuggest, but it generates less than 10% of the revenue, as Ubersuggest. So right there, well we can fix that, and we should be able to 4 to 5x that number easy. Now, of course we won’t ruin the user experience, and we won’t reduce the amount of free stuff that we offer. Actually, we’re going to give you more stuff, in Answer The Public for free. In other words, you’re going to get more for free. You don’t have to pay for it and you’ll get more features. And by doing that, the product will become better and more popular over time. In addition to revenue, Ubersuggest drives roughly 30% of the customers, for my ad agency. Answer The Public never tried selling to their leads. That is additional revenue stream there too. And Answer The Public, had zero people working on the product. When you’re going from zero people to adding people, it’s not hard to make something better. In other words, we acquire the company, because we can make the product better, and give users more for free so they’re happier. And collect more revenue through other offers, like offering people, like consulting, if they raise their hand and want it. Of course we won’t bombard them, we’re not going to show popups with that stuff. It’s more so, you keep the product as is, add more free features, and by doing that, it makes it more popular, and more people will end up paying for a premium version, and we may also generate some consulting revenue, from it as well. Now, the point I’m breaking this all down in a video, because I don’t have to share this, I can just talk about how we’re giving away more stuff, for free, on Answer The Public, is because I want this to be educational. I want you to consider acquiring other companies, in your business, to grow. You don’t have to just grow through marketing. Yes, even though my ad agency does marketing, and it can hurt me to say that, it’s true. There’s other creative ways that you can grow, such as acquiring companies, and you should look at those channels as well. Now, if you enjoyed this video, please like it, share it. If you want my ad agency to help you with your marketing, check out NP Digital. I hope you have a wonderful day. And if you have any questions, on companies you’re looking to acquire, and you just want someone to answer it or check it out, leave a comment below, I’m always here to help. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/DhBeyS-C8VQ#GrowthMarketing #NeilPatel #Acquisitions #BrandBuilding

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