neil patel

My Biggest Marketing Win [Video]

Post author By Curator
Post date August 4, 2022

My biggest marketing win. If you had to guess, what do you think my biggest marketing win was? Leave a comment with what you think it is. I’ll give you a hint. It involved SCL Social Media, Email Marketing, and even releasing a tool for free on my website. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Well, it’s not a specific channel. It’s actually leveraging all channels. In essence, my biggest win is using Omnichannel Marketing. See, I saw this from being in the marketing industry for over 20 years. Overtime platforms change. And as they change, sometimes you end up on the winning end, and a lot of times you end up on the losing end. In most cases, you’ll end up on the losing end. So what do you do? You leverage all the channels for what they are. You let them drive your traffic and brand awareness, as much as possible, and as for as long as possible. But the moment their algorithm changed and it doesn’t favor you, of course try to adapt. You won’t always get the results you want and that’s okay. Just leverage them for as long as you humanly possibly can, and keep in mind, something is better than nothing. I know, that’s a cheesy answer on my biggest marketing win. I just focus on all the channels, because I knew over time, and I’ve seen it, no matter what channel you go after, the algorithms over time won’t always favor you. So you have to be prepared for that. Just look at some of the biggest companies Microsoft, Apple, IBM, Accenture, or even Airbnb. None of them generate all their sales human traffic from one channel. They all leverage as many as possible. It doesn’t matter if one channel can’t scale as well as another, or if one channel is as profitable as another channel, as long as you can get traffic and they’re profitable, you keep doing them as long as possible. Take advantage of them. Don’t nitpick. Just be happy that you found this other opportunity that will also provide you with more growth. The more you add into your marketing mix the better off you’ll be. It’s a numbers game. Remember, no one marketing channel builds a company. In today’s day and age, it’s a number game. Now, if you need help expanding your marketing channels, check out my ad agency, NP Digital. If you’re on one or two, or even three marketing channels, that’s your focus? you’re making a big mistake and I’ve been there. And I’ve seen companies get slapped for this, but when you take that omnichannel approach you’re going to be way better off, your business is going to be much more resilient, and you’re going to continually grow over time. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/6K8rRlgERq8#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The Benefits of Having an Effective Brand Identity [Video]

Post author By Curator
Post date July 29, 2022

Branding is the process of creating and maintaining an image for a company or product. Brand names, logos, colors, slogans, and other elements are used to create this image. Effective branding helps companies stand out from their competitors, attract more customers and potential employees, and increase their sales. Branding has many benefits for businesses. Some of these benefits include the following.Chapters00:04 The Benefits of Having an Effective Brand Identity00:33 Branding Helps Set Yourself Apart From Your Competitors00:57 Branding Helps Establish Brand Loyalty Among Customers01:27 Branding Helps Build Relationships Between Your Company and its Audience01:47 Branding Helps Build CredibilityFirst and foremost, branding helps you to set yourself apart from your competitors. It’s a way to show customers who you are and what they can expect from you as a company. Branding helps your customers identify with your company and its products or services. Additionally, a strong brand makes it easier for customers to understand what they’re buying, and why they’d want it.Brand loyalty is also something that can be created through branding. If customers become loyal to your brand, they will be more willing to buy from you again and again because they trust in your product or service. By creating an emotional connection between your brand and your audience, you can increase their loyalty and encourage them to buy more of what you offer. Furthermore, when they tell other people about their experience with your company, more people will be able to become loyal customers as well!Branding also helps build relationships between your company and its audience. If people feel connected to the brand, then they are going to be more likely to engage with it on social media platforms like Facebook or Twitter, where there may be competitions or offers available for them if they follow along with these accounts regularly enough!Fourthly, branding helps establish credibility among customers by consistently delivering on promises made during marketing campaigns, such as through product promotions. Having credibility means your customers trust you. So essentially, branding helps build trust between the customer and the business. People are more likely to purchase from a brand they trust than they are from an unknown source.Overall, brand image is an important part of any company, and it can make or break a business. It’s vital that you not only understand what branding means and how it applies to your business model, but also know how to implement it effectively.Knowing and understanding the benefits of effective branding is a step closer to the success of your business!Visit https://linkdaddy.shop/ today to learn everything you need to know about branding!Need niche relevant backlinks for link building? LinkDaddy’s Link Building Service helps rank your Video, Google Map Listing, Website and will Power Up your Citations, Niche Edits, Guest Posts, Social Listings and other Mentions of your Business on the internet to help drive more Traffic and get you more Customers. Call +1 310 299 2782 if you want more clients from Google and Youtube or visit https://linkdaddy.comThis video can be found on this channel:https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

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Entrepreneurship

Exposing My Social Media Strategy [Video]

Post author By Curator
Post date July 23, 2022

Exposing my social media strategy. Marketing doesn’t have to be complex. It just has to produce results. And over the years, I found a strategy that works really well for me. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________To give you idea, I have over 1 million YouTube followers. I have over 1 million Facebook followers. I have over 315,000 Instagram followers. I have over 440,000 LinkedIn followers. And I have over 430,000 Twitter followers. You get the point. What I’m doing is working. And not really from a follower count perspective either, I know I mentioned my follower counts, but I don’t try to make them grow. Instead, I focus on generating more leads and sales from social media, which has been working. YouTube is now our third most popular channel when it comes to driving clients for my ad agency, NP Digital. That’s how I measure success. It’s actual revenue and money in the bank. And I figured out how to get these kind of results from social media marketing, following three simple rules, which worked when I started and still worked today even after all the algorithm changes. Rule number one, post consistently. See, social media platforms don’t guarantee that your followers are going to see your content. So when you post consistently, you’re more likely to get your followers to see your content. In addition to that, there is no guarantee that your content does well. Some pieces may go viral, others won’t. Some generate hundreds of comments, some generate thousands of likes, and others don’t. In other words, it’s a hit or miss game. The way you get more hits is like creating more content and posting it consistently. Plus, you need to learn from the misses so that way you create more hits. So make sure that you post content daily, literally daily, and you can do it even multiple times a day, but a safe bet is at least once a day and a max of roughly three times a day. Rule two, focus on your ideal customer and no one else. What I mean by this is create content that attracts more customers, not followers. Followers that are irrelevant won’t make you money. So who cares if they follow you? So focus on the right audience. You do this by creating content that is highly relevant to the services or products you offer. When I post content about life lessons, like what I wish I knew when I was 18, it does way better than my marketing content from a view perspective and even a like perspective, but you know what? No one pays me for life lessons. So it’s irrelevant. When I create content around marketing tips and strategies, it gets a fraction of the views and like, but it drives leads and sales. Rule three, genuinely help others. I say genuinely, because if you don’t really care to help others, you won’t. If you care and you really put people first, even if they never provide a dime, it’s a great feeling and it will build brand evangelists. These brand evangelists will talk about you, promote your brand, help you generate the right kind of followers and leads and sales. I stumbled upon this exact rule, this rule three, about being genuinely and helping your followers 10 plus years ago, accidentally, because I was helping people out because I cared, not because it was good for me. Years later, I quickly realized that I was creating brand evangelists and more revenue. That’s all you have to do. So if you follow these three rules, you’ll start doing much better with your social media marketing. It really is that simple, even with all the up and coming algorithm changes that are going to happen over the next year or two. Now, if you need help with your social media marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I’m here to help. If you enjoyed this video, like it, share it, tell people about it. Thank you for watching. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/GiAmFByUz6M#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The Biggest SEO Mistake I’ve Made [Video]

Post author By Curator
Post date July 21, 2022

The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term. See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I’m 37. I want to make money fast. So fast, I look for shortcuts. And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term “online casino”. That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That’s millions of dollars a year. That’s a lot of money, especially when you’re under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value. See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don’t really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion. Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That’s my big SEO mistake. If you’re struggling with SEO, and you don’t want to make all the mistakes that I’ve made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I’m here to help. If you enjoy the video, like it, share it, tell other people about it. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/j-hZ_8XWwY0#NeilPatel #SEO #Growth #DigitalMarketing

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Entrepreneurship

One Data Point That Will Change How You Do B2B Marketing [Video]

Post author By Curator
Post date July 18, 2022

One data point that’ll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their traffic and their customer base from the internet. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now, can you guess what the number one channel that drives our customers? Seriously, let me know what you think? Take a guess by leaving a comment below with answer. Now, if you guess that it was SEO or paid ads or any form of marketing, you’re wrong, it’s actually referrals. A great example of this is a client telling other people about our company and our services and how they’re happy, because if their friends also own businesses and their friends are looking for marketing help, they’re usually like, “Well, if you had good luck with this company, let us try it out as well.” Another way we get referrals is a lot of our employees have come from other ad agencies, they’re experienced, they’re season. So a lot of times companies have worked with them at previous companies and they’re like, “Wait, I love working with Chad, where’s he now?” “Oh, he’s at NP Digital, let me hit him up and see if NP Digital is a fit for us.” In other words, referrals is how we get majority of our revenue, but that’s not the data point that’ll change how you do marketing. Now, can you guess what our second most popular channel is? I’ll give you a hint, it’s a marketing channel this time. It’s actually SEO. SEO drives over 2 million visitors a month, literally two plus million visitors a month. And it’s a great long-term channel that you should focus on even though it takes a while. But that’s not the data point either, this third one though is, can you guess what the third most popular channel is for my ad agency? I’m talking about the channel that is the third most popular, that drives new customers, revenue, right? Not traffic, actual paying customers. And this channel works really well for both B2B and B2C. I’ll give you a hint, it’s not paid ads and it is a social channel, it’s actually YouTube. YouTube is the second most popular search engine in the world according to Similarweb. Did you know that people search for tips, strategies, tactics, and all things B2B and even B2C related on YouTube, such as how to do SEO or how to put on makeup? YouTube generates us over 640,000 views a month, if not up to a million on a good month. So with your B2B marketing, add YouTube into the mix, don’t take it for granted, it works. It’s not that competitive, there’s not as many people trying to create content for YouTube, and I don’t know why because it’s an amazing channel. Plus once you create that content for YouTube, you can also put on Facebook, LinkedIn, Twitter, Instagram, TikTok, you can literally repurpose it and put it everywhere, which drives even more revenue. And we see revenue from Facebook, Instagram, YouTube, LinkedIn, all the social channels in essence. But people some reason don’t really care to create video-based content when it works extremely well for both B2B and even B2C.If you need help with your social media marketing, check out my ad agency NP Digital, where we also help companies with their YouTube SEO. And if you have any questions, leave a comment below, I’m here to answer them and help you out.I hope you enjoyed this video, like it, share it, tell people about it and have a wonderful day. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/CeWlh0rEE-8#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Why Social Media Marketing Doesn’t Work (For Most People) [Video]

Post author By Curator
Post date July 16, 2022

Why social media marketing doesn’t work for most people? It doesn’t matter if it is Facebook, or Instagram, or LinkedIn, or even Twitter. Social media marketing just doesn’t work, or at least for most people. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only focus on getting more followers. See, that’s the issue. Let’s say you want a million followers. If you want lots of followers, you have to create content that appeals to the masses. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________For example, I’m in digital marketing, that’s a vertical I’m in. I own a digital marketing agency called NP Digital. And I can start to create more generic content, and my follower account will rise faster, which is funny because that’s what my social media team keeps telling me to do. But I don’t. Why? Because yes, it’ll get us more followers faster, but every time we do that, you can guess how many more clients we get or even leads? It gets us a whopping zero extra leads clients and revenue. And I’ve tested this out hundreds of times, literally. So my most popular content pieces I’ve created have been around lifestyle marketing, such as spending money on fancy clothes or what I learned from flying first class on over a hundred trips. And I’m not saying you should fly first class. There’s nothing wrong with economy. It creates buzz, but it doesn’t convince our ideal customers to work with us. On the flip side, if I give SEO tips or marketing tips, do you know what happens? I get way less views. I get way less likes on my content. But people who watch my content are interested in SEO, and a portion of those people eventually convert into leads and some even in customers. In other words, yes, you need followers to make social media marketing work for you, and of course, you need great content, but the big mistake that people make, it’s that they create content that focuses on the masses so they can boost this vanity metric AKA follower account, instead of focusing on creating content that targets their ideal customer. So with your social media marketing, focus on your ideal customer and not on everyone. That’s how you make it work. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/98dRHoH1t1M#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The Number 1 Hack to Collect More Emails [Video]

Post author By Curator
Post date July 14, 2022

The number one hack to collect more emails. Have you ever heard of the saying that the money’s in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I’ve been doing this for 21 years now, I met an individual named John Reese. He had this site back in the day called income.com and he had a fish tank that was so big, people would scuba dive into his fish tank to clean it and this was in his house. Now when I talked to John, I’m like, how’d you do so well, how’d you generate all this income, years and years ago when I was in Florida, he’s like through email list. It’s your ATM. I’m like ATM? He’s like, yeah, it’s a digital ATM. If you need money, you just send out an email blast. He’s like, instead of going to a physical ATM and putting in a card and putting in your pin, all you do is just send out an email list and you generate income. And he’s like, what’s better about that versus a real ATM is he’s like when you go to the real ATM, you’re actually taking from your savings. When you send out an email blast, more money just comes in. So today I’m going to share with you the best way to collect emails because you need to build up that digital ATM. RESOURCES & LINKS: ____________________________________________Privy: https://www.privy.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So what’s this way, it’s called spin the wheel. Have you ever seen Wheel of Fortune? It’s the TV show, super popular. Why, people love playing games. So why not add them to your site? Just look at this example here, you can add a spinning wheel to the bottom left or right side of your website so when someone clicks, there will see a wheel with a lot of things that they can win. And when they click on it and they put in their name and email address to get that free spin, you will collect their email address. Just make sure that your options on the wheel are amazing because if they aren’t, people won’t spin the wheel. On some of my sites, I offer free consultations, eBooks, courses, even free coaching calls with me. You’re probably wondering Neil, that’s crazy, but here’s the thing. When you have tons of options and a few of them are really amazing, people will spin to try to win and it helps you generate a lot of emails. It’s so effective for every 100 visitors you have. If your offers are great, you’ll find that you’ll click 2.3 to 3.8 unique emails and I say unique because some people try putting in their emails over and over again, not really unique, to try to get multiple spins. Most software solutions like Privy will try to stop that or what you’ll find is some people put in two, three of their own email addresses to try to win that lucrative free prize. Oh, and if you’re wondering how to add this to your site, as I mentioned, you can just use tools like Privy. There’s a lot of other solutions out there. I use a custom home grown one and it works super well. Now keep in mind, if you collect an email from spin the wheel, it won’t convert as well as let’s say someone comes to your website and fills out a lead form saying, hey, I want consulting, but it still works. My team has closed multiple six figure deals from that spin the wheel. Now a lot of the leads won’t convert, but still a portion of them do. So don’t just use the spin the wheel, try maybe lead forms or content blockers or content upgrades. You can even try things like exit popups and quiz. Use a lot of different options, but adding spin the wheel to your arsenal is a great way to collect more emails. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/2kS1p9mbCZ8#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

A Simple Marketing Tactic That Still Works [Video]

Post author By Curator
Post date July 7, 2022

A simple marketing tactic that still works. I’ve been using a marketing tactic for 10 years now, and it still works today. It’s been responsible for me closing consulting deals that are anywhere from six figures to even over seven figures. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________In other words, it works. So what is it? It’s being interviewed, whether it’s on someone’s podcast, or a blog post, or a video interview, the more you’re interviewed the better. Here’s a simple secret. Just reach out to the people who interview other people in your space, and ask them if they want to interview you. Make sure you tell them over email what you want to talk about, other than your business, that provides value to other people. The key to getting accepted, and being interviewed hundreds, if not thousands of times, is that you got to provide value. And here’s the thing. Most people don’t know this, but when you do a lot of interviews, a lot will get little to no reads, or views, or listens. It’s a numbers game. Use the smaller ones as a springboard to help you get interviewed by bigger and bigger players. Eventually your videos, or your podcast interviews, or your blog post interviews, when other people are interviewing you, will get tons of views, because you’re getting interviewed by bigger publications, bigger podcasts, bigger YouTube channels, so don’t worry about the views in the short run. Just make sure you deliver each and every single time you’re getting interviewed, and have great content, because if your content’s mediocre, other people won’t want to interview you. It’ll actually backfire. Eventually creating amazing content will lead to great branding and business, but you have to be patient. And don’t get discouraged if the interviews that you give have little to no reach. Now when you’re reaching out to people, you’re probably wondering, “Neil, how do I find their email address?” Well, you can use tools like hunter.io, that’ll give you people’s email address for free. So that’ll give you their contact person. And then you’re probably wondering, “Neil, how do I convince that person to accept me in the interview?” So I may email someone, “Hey John, I have to say, I’m a huge fan of your podcast. I know you’ve been covering X, Y, and Z topic, but you missed A, B, and C that I know your listeners will love. I would love to come on your show, I’ve already discussed these topics here. You can find them on the internet through this article, and this other article, and this other article over here,” or, if you haven’t written any articles, by the way, on a side note for you, you can talk about it in that email, and then you want to end up breaking down why they’ll love that content, and how it will benefit them. And you want to end it with, “If you want me on the show, let me know. It would be my honor. Huge fan of your podcast, cheers, Neil.” It’s that simple. You can do something similar for video interviews. You can do something similar for text-based interviews, but it works. Try it out. Don’t be discouraged in the short run. If you do this for years, it really compounds and adds up, and over time, it’ll drive you a lot of business. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/GjQzocNu1k4#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

YouTube SEO – 3 Steps To Rank Number 1 on YouTube [Video]

Post author By Curator
Post date June 27, 2022

YouTube SEO, three steps to rank number one on YouTube. I will teach you how to rank number one on YouTube in three steps and who doesn’t want to rank on YouTube? It’s the second largest search engine in the world right after Google, and nearly 2.3 billion people access YouTube once a month. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Funny enough, Google also owns YouTube, so technically, they own the first and second most popular search engine. That means if you’re able to rank a video on YouTube for keywords that people care about, it’ll be seen by thousands of people and it’ll also rank well on Google over time. All of that sounds great, but YouTube is becoming more and more competitive. Thousands of creators in every niche are competing for probably attention and a lot of them are targeting the same audience as you. But the good news is that YouTube is nowhere near as competitive as Google. And even if you’re just starting, you can rank videos on YouTube. Back in 2017 when I started my YouTube channel, things were tough. I’ve always been great at writing content, but it’s an entirely different game when it comes to video. I also knew how to do SEO and get millions of visitors to my website, but all that knowledge was hard to use on YouTube and it didn’t translate directly. So in other words, what worked for Google, didn’t really work for YouTube. Some of it sure did overlap, but it was a different algorithm. So I decided to crack the code and understand YouTube’s algorithm and share it with you. And in order to do that, I had to create lots of content. And I mean, lots of content. I started pushing out videos every single day. When I started my YouTube channel, I was doing at least one video a day. I want to learn a few things, so I needed data on what worked and what didn’t. A lot of what I learned back then no longer applies to YouTube in this day and age, but I found out there are three steps that you need to take in order to rank on YouTube that worked back then and still work today and they’re super effective. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/5qzMWvvkoyU#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

8 Things That Are RUINING Your eCommerce Sales [Video]

Post author By Curator
Post date June 23, 2022

Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that I’ve tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue. RESOURCES & LINKS: ____________________________________________Shopify: https://www.shopify.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Mistake number one, not optimizing for mobile. According to Otterbox, during the first month of 2021, 79% of smartphone users purchase something online at least once. And beyond that, 80% of shoppers use a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. Mistake number two, low-quality product photos. Only 0.52% of consumers want to see a single product photo. While 33.16% prefer to have opportunity to browse through multiple photos according to Shopify’s studies on consumer preferences. Mistake number three, not using social proof to your advantage. The majority of people read online reviews and a whopping 93% of consumers say that reviews influence their purchasing decision. So make sure that you’re encouraging people to leave reviews as well, whether they’re good or bad. Mistake number four, not staying in touch with customers and leads. You’re not staying in touch. You won’t make as much money. We all know that email marketing is the key for e-commerce success. You need to stay in touch with them. But SMS marketing seems to be lacking in most businesses. SMS comes with impressive 98% open rates and is one of the most responsive marketing channels in general.Mistake number five, failing to improve your average order value. You may think that the secret to e-commerce success is acquiring new customers, and that’s perfectly fine. But focusing on increasing the purchase value that each customer makes on your website can drive amazing results. To understand the value of this, you need to look at the cost for your marketing efforts for each new customer. Mistake number six, bad product descriptions. Your product description should explain to your audience why they need your product. You need to sell it. If you aren’t selling in your description, you’re making a mistake. You should also include information on how your product can benefit them. So it’s not just about describing features, but also making sure that users understand the transformational impact that your product will have on their lives. Mistake number seven, poor on-site search experience. Have you ever tried to find a product on a website and you see a list of completely irrelevant results? Well, it’s pretty frustrating, isn’t it? On-site search should serve results according to the users’ on-site behavior in a way that gives them the most relevant results possible. Using auto complete also to help get the product that they want faster, so they don’t have to type everything in as well. And most good e-commerce platforms have this built-in. Mistake number eight, complex checkout experience. Look, if you put a lot of obstacles in front of your shoppers in order for them to complete their purchases, your conversions are going to tank. I recommend that you also add PayPal as a checkout option. With Shopify, you know there’s a ShopPay that also helps boost conversions. But everything that we’ve tested with e-commerce, when people don’t use PayPal, their conversions aren’t as good. So many e-commerce users use PayPal as a checkout option. And what we’ve seen is when you include it as a payment option, you usually get somewhere around a 18% increase in revenue. You should test it out for yourself, but it’s a massive win. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/agp2gUAIzBU#NeilPatel #DigitalMarketing #Ecommerce #GrowthMarketing

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Entrepreneurship

Learn SEO in Just 5 Minutes a Day [Video]

Post author By Curator
Post date June 16, 2022

Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month. And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that’s expensive. While with SEO, I don’t even spend 1% of that. If I had to spend that five plus million dollars, I wouldn’t have a profitable company. So how do you become an SEO expert without having all the time in the world? Well, here’s how you do it in just five minutes a day. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don’t have any keywords that you want to rank for. This doesn’t even take five minutes. And every week, Ubersuggest will send you emails on what’s wrong with your site and how to fix it. And it’ll give you simple tasks, two or three, and that’ll improve your rankings over time and teach you SEO because you’re doing it on your own website. Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don’t have to read articles every day or anything like that, but just read one or two a week that you like. It’ll keep you up-to-date with new tactics and strategies and how to keep improving your rankings. Step three, listen to Marketing School Podcast. Not every episode is on SEO. There’s an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you’ll learn SEO quickly without spending more than five minutes a day. Look, it doesn’t take much more than that. Just give it some time, do this for a few months, and you’ll learn SEO quickly without spending more than five minutes a day. And if you don’t want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/4JQnnxJ6zrw#SEO #SEOin5minutes #rankingoogle #NeilPatel

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Entrepreneurship

Lazy Marketers Tend to be Amazing [Video]

Post author By Curator
Post date June 6, 2022

Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the best markers tend to be the lazy ones. Lazy markers Neil, you’re crazy, right? Let me explain. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, majority of the people who work for me aren’t lazy. And when I say lazy, it doesn’t mean that they’re not willing to work 40 hours or 50 hours a week. A lot of times it just means they don’t want to do that specific task or work. But in marketing, to do well, you need creativity. Now don’t confuse lazy with dumb or lazy with people who aren’t willing to work 40, 50 hours a week. If you hire smart people who have ambition to win, but don’t like putting in the effort, they will figure out shortcuts, especially if they don’t want to put in the effort on mundane, boring tasks. It’s not that they don’t want to put in 180 hours. It’s just like, wait, there must be a better, more efficient way. And yes, some people consider that lazy, but I consider that a great quality. So for a portion of your hires, one out of 10 if you’re small or three out of 100 if you’re a larger company like ours, look for lazy smart people, ones who are ambitious, still willing to work the hours, but they don’t want to do the mundane, boring tasks or put in 180 hours, every month doing something that the competition is doing because they believe there’s a better way. You want people who are like, hey, I can get more done in less hours and get better results. And they’ll figure out how, because they want to spend their time doing other things, whether it’s playing soccer or whether it’s doing other marketing activities or whether it’s reading and learning. Now here’s the example of a lazy marker that I hired who climbed the ranks of my organization. Keep in mind he’s smart. And I got his permission to use his name in the video his name in ‘s Kyle Baleza and he started off as a link builder in Brazil. Then he helped build our operations in our S&P division. And then he started helping with global expansion. Now with Kyle, he works way more than 40, 50 hours a week, right? When I mean, he’s lazy, I’m talking about, he hated to create proposals. So he created templates for that. And then he rolled it out to the rest of the team to make their lives easier. He was tired of sales reps asking, could they close the deal at a certain price? So when clients try to negotiate, he’s just like, wait, this is too many people for me to deal with. This is inefficient. Let me build a calculator that just gives our sales reps the answer so they don’t have to ask me again. He was tired of following up with clients to get payments when credit card failed. So he started to create a process where you get their ACH information and credit card details, so that way there’s backup options. So that way, more payments go through. In other words, he figures out systems and processes to automate tasks that he doesn’t want to deal with over and over again, he puts in the hours that’s needed to get things done but he hates dealing with the same things over and over again that shouldn’t be dealt with. And that he feels there’s better solutions. That’s what I mean by lazy. Now he does love his job. And I mentioned, he’s ambitious, he’s smart. And he puts in way more than 50 hours a week working. And he’s just lazy from the aspect that he doesn’t like doing things that he believes are waste of time, that other people don’t mind doing each and every single week when he’s like, wait, I can automate this. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/usBI1Le0bRI#marketers #worksmarternotharder #marketing #NeilPatel #hacks #tips #entrepreneurship

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