Categories
Increase Sales

Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results) [Video]

Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________I’m say you should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing. So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing. So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn’t matter what it is. Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is. The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one. Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting. Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads. Probably is working better than the ones that don’t have tons of engagement. It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on. The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further. Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned. But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies. There’s always so much that you’ll learn by just doing that’s not taught through reading. So you got to actually take action. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/_2BIMXX7lbQ#SEO #NeilPatel #DigitalMarketing

Categories
Podcasting

Marketing Overdrive Podcast Episode 4: Tracking ROI And Top 5 Marketing Influencers [Video]

#Digitalmarketing #Podcastlife #DigitalMarketingTrends In this fourth installment of Marketing Overdrive, Greg and Rose discuss Gary Vaynerchuk’s article “Kindness is the Ultimate Strength” and have a conversation about tracking ROI. Founder and President of Rickenbacher Door and candidate for Cuyahoga Falls City Council at Large, Jason Rickenbacher joins the crew for an in-studio discussion about this November’s election and much much more. Plus Greg and Rose share their top 5 marketing influencers/personalities in a spirited conversation!Your Business Marketer is a Full-Service Digital Marketing Solution. Focus on running your business and leave digital marketing to us. Our team will help you get more exposure, generate more leads, and boost your sales. Best part? It’s a set it and forget it operation. Advanced Multi Channel MarketingKPI-Focused StrategyData-Driven DecisionsCampaign Optimization Lead Generation (Ads & Platforms)This work isn’t a shot in the dark. Over our decades of experience, our processes have become finely tuned machines. We aren’t interested in spinning wheels: we aim for traction that gets you fast results.We’ve thought a lot about this. What is it exactly that we do? Business growth and increased revenues for our clients are the results of our work. The digital marketing services we offer are the tools we use. That’s not what we do.After a few walks on the beach, talking to some people, and reflecting on what our clients say, we realized that what we really do is connect the right businesses with the right customers.Business growth isn’t easy and that’s why we’ve founded this agency: to make digital marketing hassle-free for business owners. “We connect the right businesses with the right customers.”

Categories
Entrepreneurship

The BEST Marketing Strategy is Often The SIMPLEST – Here’s Why [Video]

Do you feel marketing is complex? Trust me, you’re not alone, but there’s actually good news for you. Today, I’m going to break down the best marketing strategy and how it’s often the simplest. And here’s why.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Tell me how many things you’re doing at the same time when it comes to your marketing. If you’re doing SEO and social media, that counts as two. If you’re using social media on Facebook, Instagram, LinkedIn, Twitter, that counts as a handful, four or five. I don’t know how many I named, but you get the point. So lists out in the comment below how many marketing tasks are you focusing on right now? And let me know in the comment, if you also feel overwhelmed or you’re able to manage it that way, we can see how other marketers feel and entrepreneurs and what is best. And I’ll also break down what’s best in this field. So chances are, if your marketing strategy is full of bells and whistles, you’re going to fail. Especially if you’re starting out with a new website, new product, new service, new offer, and you don’t have people work for you. The best marketing strategy is probably the simplest marketing strategy. So how do you scale up marketing efforts in the real world? You do one experiment at a time and then you scale up. It really is that simple. Once you’ve done that and it works well and you scaled it up and that’s the key, you’ve scaled it up. You’re getting it to a place where it’s doing well enough. Then you explore other marketing channels and experiments until then you stick with that one channel. If you can’t make that channel work, then you can skip to another channel. But once you find that one that works somewhat well, not just focus on it, but scale it up. Your primary focus when you’re starting out should be perfecting your offer. If an offer works well in one channel, chances are you can scale to other channels, especially with paid ads. If an offer is failing repeatedly everywhere and you’re testing it you don’t want to try to scale it up. You need to iterate until you find an angle that your audience resonates with. And that’s the mistake people make. They believe, oh, I’m selling shoes, I’m selling watches. Let me just scale things up and get it going. How do you know people like your product? Well, let’s say they do like your product, or even if they like your service, how do you know your messaging resonates with them? How do you know that they like your checkout flow? How do you know that they understand what your product or service looks like by the images or through case studies or testimonials? You got to actually iterate your offer and make you convert before you scale up the marketing. And that’s why when you’re starting off, you should focus on one channel and get it going. If you’re not sure which channel to focus on first, I highly recommend starting off with paid ads. I’m not saying you need tons of money. I’m not saying you should spend thousands of dollars a week or a month. Paid ads will give you really quick insights. If you can actually drive conversions. It may not be profitable at first, and that’s okay, but if you know it converts, you’re good to go and then you can figure out what marketing channel works best for you. See if you start with SEO on a brand new website, you won’t know for six months how you’re performing and you’re not even going to be ranked number one in most cases within six months. But if you do paid ads, you’ll get a rough understanding if your copy your product, your service resonates with your audience. And that’s the important part. And that’s the part that most people forget in marketing when they’re starting off. And that’s what I want you to focus on early on. Yeah, you may not consider that marketing, but it’s important because without that marketing doesn’t really work. And once you figure that out, just pick one channel, scale it up and then go add the next. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eiMYkbudKu8#SEO #NeilPatel #DigitalMarketing

Categories
Online Courses

[SIMPLE] How To Close High Ticket Clients 📞 [Video]

This one super simple sales technique will help you close more high ticket sales on the phone, as well as helping you know when to just get off the phone! It will save you SOOO Much time!——————————————————————-If you enjoyed this content subscribe by clicking here 🔔https://www.youtube.com/jonpenberthy?sub_confirmation=1——————————————————————-If you want to watch more videos about this topic then check these videos out:Watch more videos like this 👇https://youtube.com/playlist?list=PLKQV-sVL_suUsvE8cyUvT5hp4IGcYnn9YHow To Sell HIGHT TICKET Offers Online:https://youtube.com/playlist?list=PLKQV-sVL_suXcjdTLr_xK8bu5IFZrQWqv——————————————————————-If you want to hear more about how you can be coached by me and my team, and grow your business to multiple 6 and even 7 figures then click the link below to book a call with my team 👇https://www.legitmarketingacademy.com/training-call?sl=youtubechannel——————————————————————-Follow me on social media 👇👇👇Instagram: https://www.instagram.com/jonpenberthy/?hl=enFacebook: https://www.facebook.com/JonPenberthyPageClubhouse: @jonpenberthy Website: https://www.adclients.com——————————————————————-Want more training video like this? 👇👇👇How to run Profitable YouTube Adshttps://youtube.com/playlist?list=PLKQV-sVL_suWcdJrl6E5cNIQB0s9_B80LHow to sell anything online!https://youtube.com/playlist?list=PLKQV-sVL_suUaSmCMrDwKsFl45OJ9R42jHow To Create an IRRESISTIBLE Offer That Sells Itself 🤑https://youtu.be/H5-po1q6YFQ#jonpenberthy #adclients #onlinecoach #salestips #highticketsales

Categories
Entrepreneurship

How To Use Branding In Marketing [Video]

No marketing can be successful without a strong identity.This is what will distinguish your business from the rest.Most companies now prefer to hire a professional or an agency who would help them in creating this strong identity for their brand.Branding in marketing helps gain the trust of your customers.When people see the real you, they will believe in you and your products.Effective branding helps potential customers know what to expect from you.Branding in marketing starts with the creation of a logo or a graphic symbol which is the most common and recognizable symbol representing your business. Check the look and appeal of the logo, plus the uniqueness of your brand. It comes in handy in creating an identity for your company which will be visible to your target market.Marketing becomes easier with the use of effective branding.Visit https://linkdaddy.shop and we’ll help build your brand for your business. Not sure who LinkDaddy is? Submit 1 URL and 1 Keyword, and get a free backlinks campaign for your website, valued at $35 to try out our service.Read the Blog – https://www.linkdaddy.shop/branding-strategies-to-build-into-your-marketing-plan/Watch all the videos in the “Branding Strategies To Build Into Your Marketing Plan” playlist https://www.youtube.com/playlist?list=PL_HVl6mqbDCJy-oBKN4lyOfkJYmILlZdbNeed niche relevant backlinks for link building? LinkDaddy’s Link Building Service helps rank your Video, Google Map Listing, Website and will Power Up your Citations, Niche Edits, Guest Posts, Social Listings and other Mentions of your Business on the internet to help drive more Traffic and get you more Customers. Call +1 310 299 2782 if you want more clients from Google and Youtube or visit https://linkdaddy.comThis video can be found on this channel:https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

Categories
Entrepreneurship

Finding The Easiest Opportunities for Link Building In Less Than 3 Minutes [Video]

There’s a new, simple way to find backlinks, and I’m going to teach it to you in less than five minutes. Today, I’m going to break down how to find the easiest opportunities for link building in less than three minutes.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So, out of curiosity, how many of you use Ubersuggest? Let me know in the comments below. There’s this new report on Ubersuggest that makes backlinking super easy and it’s called backlink opportunities. So if you go to Ubersuggest and you type in your URL, on the left-hand navigation, you can click on backlinks then go to backlink opportunities. And what this report does is it shows you all the people who link to your competitors that don’t link to you. So you would want to put in your URL, and put in up to three of your competitors. If you don’t know who your competitors are, Google for any of the terms that you rank for, and you’ll see your competitors, and add those URLs to the Ubersuggest backlink opportunity report. If that doesn’t work for you, in Ubersuggest there’s a competitor’s report. Put in your URL and it’ll show you all the other people who rank for similar keywords to you or the same exact keywords to you. Those are also competitors, and you can use that to put ’em into backlink opportunities. So in the backlink opportunities report, this shows you who links to your competitors that doesn’t link to you. If someone links to three, four, or five of your competitors, the chances are they’re willing to link to you, too. They don’t have any bias towards one of your competitors, they link to multiple of ’em, so they like ’em all. And if they like ’em all and you hit them up and ask for a link, the chances are they’ll link to you, as well. That’s why I love this report. Now you can’t just hit ’em up and be like, hey, you linked to four or five of my competitors, link to me as well. People are going to ignore you. But look at why they’re linking to your competitors, because that backlink opportunities report will show you the exact page you’re linking to. And if you see the type of content they’re linking to, go and create better content than that. Write that. Seriously, make it better than your competitor, make it more in-depth, make sure it solves all problems, have step-by-step instructions, maybe animated GIFs helping you explain them, maybe infographics even, maybe even add in some videos, and assuming the experience is better and you’re just not creating long content for the sake of it, you can hit that site up and show ’em how your content is better than the competition, explain to them how it’s going to benefit their readers more, and ask them for a backlink. And the chances are, they’ll be willing to link to you, assuming your content’s better. That’s it, that’s all you need to do. And if you do that at scale and you do that within your niche, you’ll generate more backlinks than your competition. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/ztYTLwVihS0#SEO #SearchEngineOptimization #LinkBuilding

Categories
Increase Sales

Auditing Your Website’s SEO For Rankings (BEYOND Just Technical Fixes) [Video]

There is more to SEO than just on page factors. Today, I’m going to break down how to audit your website’s SEO for rankings beyond just technical fixes.RESOURCES & LINKS: ____________________________________________Canva: https://www.canva.com/Hello Bar: https://www.hellobar.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Most SEO audits are focused on technical fixes. While these are important, they’re just not strategically aimed at improving rankings for specific keywords. You want to use a traffic analyst or an Ubersuggest, and more specifically, the keywords by traffic report. This will end up showing you the keywords that are sitting on pages two and three. If the keywords you’re ranking on those pages are directly related to the main topic of the page, then what I want you to do is add additional H2 subheading including that keyword within that page, and I want you to write a few paragraphs talking about the main keywords around that topic that rank on page one for this keyword that they’re writing about. And include rich content like images, stats, and video, and then check your rankings for the secondary keywords in a month and keep iterating gradually until you find a sweet spot. If those keywords are directly related to the main topic of your page, then I want you to create a new content piece, look into the top rank pages for that keyword, and then figure out the topics that you should be writing about, the length of those content pieces, which other forms of rich content you should add, such as images, infographics, videos, and stats. So once you optimize your headline with the keywords, what we like doing when we’re writing the content, we like actually taking that same concept of creating powerful headlines and doing that with our subheadings, because if you can keep people engaged within your content through your subheadings, using storytelling as well to keep people engaged, and then putting customized images within your article using tools like Canva, which you can do for free, what you’ll find is you’ll get more and more people engaging with your page and linking to them, and especially, if some of the images that you include have stats and data and your company logo on there, people will start embedding them onto their website and linking back to you. We found that that helps so much when you’re creating content around new articles that your competitors rank for that you’re not really going after yet. Another thing that takes a lot of time, but it’s super effective, is actually just go and see, “All right, what are all the other articles around the web related to this article?” Let me go to search.twitter.com or put .com/search, and put in that URL and see who tweeted out. Go build relationships with those people, so then as you’re building relationship with those people, you want to hit them up. “Hey John, I noticed that you shared this article by Eric, and I actually have a similar article that just came out that covers A, B, and C that his didn’t. Check it out, and if you like it, feel free to share it with your audience, cheers, Neil. P.S. If I can share any of your content, let me know, I’d love to share it.” And what you’ll find is even if you don’t have a lot of followers, people are flattered, they want to build relationships, because keep in mind, these are social networks, they’re not islands where can people stand off by themselves. As long as you’re willing to reciprocate, you’ll get so many people sharing your content, that sole shares will bring in more traffic, some of those people may link to you, subscribe to your email newsletter list, and then you can keep blasting them up. And the thing that people don’t talk about with SEO, which is one of the most important factors, everyone talks about content creation. If you’re going to leverage a strategy and do better than your competition, you need to create lead magnets, so you can use tools like Hello Bar, create an offer like a free e-book, or lead quizzes and critic quiz, collect emails, and then you email people every time you have a blog post. If you don’t do this, you won’t get as much traction. Now, if you produce more than a few posts a week, you don’t want to email them every single day, because that’s just going to be overwhelming, but just pick your best ones and email them, because this will create more traction and most social shares as well. So if you follow this, you’re going to rank better and start beating your competition. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/j2U3gXLi4eE#SEO #NeilPatel #DigitalMarketing

Categories
Increase Sales

How to Reverse-Engineer The Strategy of The Most Successful Competitors in Digital Marketing [Video]

If you want to do well with digital marketing, you don’t have to reinvent the wheel. There’s a easier approach. Today I’m going to break down, how to reverse engineer the strategy, of the most successful competitors of yours in digital marketing.RESOURCES & LINKS: ____________________________________________Social Blade: https://socialblade.com/Not Just Analytics: https://www.notjustanalytics.com/Sociality.io: https://sociality.io/ SpyFu: https://www.spyfu.com/SEMrush: https://www.semrush.com/Atrius: https://atrius.com/Clearscope: https://www.clearscope.io/Frase.io: https://www.frase.io/SurferSEO: https://surferseo.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So let’s first start with social media. For social media, there’s Social Blade. Social Blade is a tool that’ll tell you what’s working for your competition and what’s not working for you. So Social Blade will show you what’s causing your competitors to grow in social counts, for followers. And you can actually look at the posts that they publish or the video content that they post on that day to see what’s working for them.Then you have, Not Just Analytics. Not Just Analytics ends up helping you understand what’s working on Instagram from an engagement standpoint. Instagram is a whole different beast when it comes to social platforms out there. It’s very different than most of the social networks, because, you can still get tons of engagement. LinkedIn is another one where you can still get tons of engagement. But you want to see the type of content that’s just working. Not just from posts on wall, but also for Reels, IGTV, Stories. You want to know what’s working and you want to post more of that, and you want to see what’s not working for competitors.And then you have Sociality.io. It’s all-in-one social platform. It allows you to see all the data on your competitors, what works for you, what works for them. And it does it across all the social platforms out there.Now let’s dive into paid ads. How can you figure out what’s working for competitors? Well, you have tools like SpyFu that specialize mainly just in paid ads. And it provides all the reporting out there for competitor paid ads. You can also use Ubersuggest to get a lot of these insights. My favorite one out of all of them though, is the Facebook ad library because the Facebook ad library ends up showing you what’s working for your competitors.Then you got big spy, You can also see what’s working with competitors from an ad perspective as well As for SEO, I recommend using Ubersuggest, Ubersuggest breaks on everything from, Hey, what keywords are your competitors ranking for? What keywords are your competitors ranking for that you’re not ranking for?Another one of my favorite features in Ubersuggest is just to create a project. It’ll show you, what’s working for your competitors on a regular basis, literally daily, weekly basis. And it’ll end up reporting that to you. So you know what changes you need to make, not you just stay on track with your competitors, but also beat your competition. From a content standpoint, there’s clearscope, frase.io and surferSEO. They all basically do the same thing, which is telling you what makes good pieces of content, When it comes from a keyword perspective that you’re trying to rank for. Now, here’s what I will look for that are really sets you apart. If you’re trying to beat the competition, I would actually go to Google trends and see what’s booming in your space. What new keywords are trending, because if you beat your competition to the punch and you go after those keywords before them, time is on your side, it’ll actually make it easier for you to outrank them. Even if you don’t have as many links, especially if you have the user metrics and great metrics like time on site, your page speed loads fast, people are getting what they’re looking for. They’re not clicking the back button a lot. And I’ll also look at the keywords that you’re trying to rank for. Are those keywords increasing in popularity over time? Are they decreasing? Because if they’re decreasing, you don’t really want to focus your time and effort on keywords that aren’t really going to be popular in the future. Instead, you want that compounding effect by going after terms, that will just continue to get more and more popular. And Google trends will show you that. That way, you’ll get more traffic with the same amount of work. And if you do that, you’ll be better off in the future. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/YIxUedvNi1g#SEO #NeilPatel #SocialMedia

Categories
Increase Sales

You Will NEVER Rank For These Types of Keywords (STOP Setting Yourself Up For Failure!) [Video]

If you do this, you’ll set yourself up for SEO failure. Today I’m going to break down how you’ll never rank for specific types of keywords and how to stop setting yourself up for failure.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Look, it’s tempting to go after high volume keywords. Those are the keywords that everyone wants rank for, credit cards, auto insurance, you know, SEO, online marketing, dog food, but those keywords, more often than not, have really high search difficulty. Look, the basic requirements to rank for these keywords is you need a lot of high quality backlinks and a high domain authority. This won’t be achieved by a small website, or a new website, or even if you’ve just been doing SEO for a short period of time, even if your website is really, really old. You need a few years to reach that level to go after some of these big keywords. And even for some of them, it takes way more than a few years. By the time you’ve accomplished that, you’ve already grown even more and your competitors have even grown even more than that, so then it just becomes harder and harder, because as you’re ready to target some of those high authority keywords, your competitors will likely grow, so it’s a really bad approach. So what I want you to do to find the right long-tail variations, and this is going to be a really short tutorial video, because I just want you to go and do this tactic. If you do it, you’ll do really well. Type in the keywords that you want to go after. You already know the head terms, SEO, or dog food, or credit cards, whatever it may be. Type it into Ubersuggest. Go to the Keyword Ideas list. When you go to the Keyword Ideas list, or keyword ideas report, it’ll show you all the keywords that are related to that phrase. It’ll show you based on questions, comparisons, related keywords, ideas, and all this will then end up saying, “Hey, now you got a list of maybe 500 keywords, 1,000 keywords, sometimes, in many cases, Ubersuggest, “We’ll show you literally up to a million keywords,” but you don’t have the time to filter all of those keywords. Look to see for that button that shows you which keywords you can actually rank on page one for. Click on that keyword ideas report and then put in your URL. It’ll then filter all the keywords that you have a possibility to rank for today, not next month, not six months from now, not in a year from now, but literally today. Those are the keywords that you want to go after first, and I want you to go and create content around those keywords. Now that you have a list, I want you to group them. So let’s say I’m creating an article on SEO. I may see some keywords on on-page SEO, some about backlinks, some about site speed, and you want to group them together. So group all the keywords related to one specific topic, like in my case, on on-page SEO, group them together, group the other keywords related to backlinks together, group the third category related to site speed together. I may even group another keyword related to, let’s say content creation, and you can find different groups. And once you have that group, go and create an article around that topic, and create article that’s better than your competitor’s. I’m not saying that you need more words on a page, or you need more visual images, or include videos. What you want to do to figure out how to create a better article than your competitors is take those keywords within that group and Google them.Once you’ve done that, I want you to take all the people that already have articles relate to those keywords, take their URLs and put it into the backlinks report in Ubersuggest. That’ll show you all the people linking to your competitors. Hit up each and every single one of those websites linking to your competitors and ask them to link to you. And do a customized email. Tell them how your article’s better, more in depth, what you offer that the competitors didn’t, why it benefits their audience linking to you over the competitors. And when you do that, a portion of those people will link back to you. And the key is to hit up the people linked to your competitors, because you already know that they’re linked to others in your space. When you do this, you’re more likely to rank and do better, and then eventually you’ll build up the authority, and then you can go after the head terms. You just have to be patient and follow the steps, and that’s how you’re going to rank really well today, and not wait six months to a year. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/32URKPTximM

Categories
Increase Sales

What’s Going to CHANGE in Marketing in 2022 (The Good, The Bad, and The Ugly) [Video]

Marketing is about to change in 2022. Are you ready? Today, I’m going to break down what’s going to change in marketing in 2022, the good, the bad and the ugly.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So let’s first go over the good, direct to consumer. D2C e-commerce segments will continually see a boost in sales and traffic from digital marketing. Data from eMarketer, U.S. direct to consumer e-commerce sales including both digitally native and established brands generate $111.54 billion, making up 14% of total retail e-commerce sales. Lots of people who weren’t used to purchasing online started doing so after the pandemic. The next good trend that we’re seeing in 2022, we’ve seen a boom in voice search. When we look at our clients at our ad agency NP Digital, we’ve seen a 6% already increase in voice search during pandemic months and that trend has continued. And when people are doing voice searches, we’re also noticing the bigger thing is voice search for commerce and that’s where we get the 6%. So make sure that your clients are pushing and trying to leverage voice search commerce or you yourself, if you’re a store owner selling things on voice search, make sure you’re leveraging it. You can also get your podcast, your materials, your content on voice search, that’s another good trend that you should start leveraging and it’s extra traffic that you didn’t have. Another big trend that we’re seeing is, live videos are booming. People are getting tired of the content that they’re seeing on Netflix, Disney Plus, a lot of these places aren’t keeping up with the demand, so they’re looking for live content. We’re seeing live content doing around 13% better after the pandemic started versus before. So make sure that you’re leveraging live content and do it across all brands and you can leverage platforms like Restream to go after all the brands like YouTube, Facebook, Twitter, LinkedIn, Instagram, so that way when you broadcast through all of them, you’ll do better and get a bigger audience. Let’s go over to the bad. You can expect competition to increase in more niches. Companies were forced to go online after the lockdown and that just means, it’s going to take more time to get results, it’s going to be harder to get results and you just got to put in more effort and play the long game. The ugly, the end of cookies in browsers like Chrome. Personalization for small businesses that don’t buy lots of data is going to be harder. Here’s what you should do, right? You shouldn’t worry about, hey, on the iPhone Facebook’s screwed, they can’t target as good so I can’t spend as much money. Don’t worry about the things that you can’t control, let the platforms like Facebook and Apple and Google figure out those problems, that’s not anything that you or I can solve. But what you should be doing is one, going omni-channel, leverage all the channels out there.The second thing you need to do because marketing is more competitive and expensive, is leverage conversion rate optimization. This allows you to spend more money on paid ads and scale up faster. And the third thing that you need to do is increase the average order value per customer, doesn’t matter if you’re services or you’re selling commerce, so you can do upsells and downsells if you’re selling physical goods, like Skincare by Elena, when she sells anti-wrinkle cream, she may upsell you on a vitamin C serum that also helps reduce your wrinkles faster. And if you’re service-based, just when you close the business, add other products and services as quick as possible, so that way people are more integrated in your business which allows you to increase your lifetime buy of your user and spend more time and energy on digital marketing. That’s what you should do to prepare yourself for 2022 and beyond. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/2MHMyvbF-HM

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Increase Sales

STOP Trying to Compete Against These Websites in SEO (And Finally Start Getting Traffic) [Video]

Slow and steady wins a race with SEO. But some industries are just too hard to compete in, unless you have millions and millions of dollars. Today I want you to stop trying to compete against these specific websites in SEO, so that way you can start getting traffic. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now, before I tell you the websites you shouldn’t be competing with and what you should be doing, take a guess, leave a comment below with the type of websites that you shouldn’t be competing with. I’ll wait a few seconds, seriously. Leave a comment below. I’m curious what websites you think. So look, there are three types of competitors that you shouldn’t be trying to compete with. The first is huge indirect competitors, Amazon, Microsoft, Ebay, Wikipedia, you know, Investopedia. These are sites that may be ranking for some keywords, but they’re not really competitors. The second is competitors ranking for head terms. There’s a lot of competitors out there who just rank for any head terms because they’re super popular, and they have a lot of backlinks. And they’ve just been around for 12 years. But if they’re not competitors, and they don’t offer the products and services that you offer, you don’t have to really worry about them. And I recommend that you hit them up and try to strike up affiliate deals. The third one is competitors with too high Of a domain authority. If a competitor has too high of a domain authority, a lot of times it’s going to be hard to beat them in the short run. And that’s okay even if they’re in your space, you know, just don’t try to beat them in the short run. In the long run, of course, they should be a competitor and you should try to beat them. But in the short run, go after terms and keywords, insights that you can actually beat. And this brings me to what you should be doing right, in the short run. So first off, I want you to go to Ubersuggest and I want you to end up putting in your competitors in Ubersuggest. This will show you all their top pages, what they’re getting traffic for, what keywords are driving traffic to those URLs and the people who are linking to those URLs.If you have a list of all the keywords that drive traffic to your competitors and Ubersuggest you can use those keywords and put them into the keyword ideas report and it’ll show you longer tail variations of those keywords. You can also put in your URL into the keyword ideas report. When you click on, hey, what are the keywords that are great on page one four? And we put it in your URL, what you’ll end up finding is Ubersuggest will adjust the keyword ideas report and show you the keywords that you have to have a chance to rank for based on your authority.Another thing that I want you to do is look at the backlink opportunities report within ubersuggest and the backlink opportunities report you put in your URL, as well as the, a few of your competitors. And it’ll show you who links to all your competitors, but not to you.They already linked to three of them. Why wouldn’t they link to you as well? So then when you create similar content to them and you outreach them, there’s a really high probability that they’ll link to you. Another report that I want you to check out on Ubersuggest is the keywords opportunity report. So when you look at this keyword opportunity report, it’ll show you all the competitors that rank for similar keywords, and for keywords that you don’t rank for. So you look at all this similar keywords, like, “Alright, my competitors rank for these keywords.Now, when you do all of these changes, what you’ll find is, in the short run, you’ll start getting more and more traffic. And as you get more and more traffic, I want you to log into Google Search Console and look at the pages that get a lot of impressions, but not as many clicks. Click through all those pages in Google Search Console, it’ll then show you all the keywords that get a lot of impressions, but not as many clicks. And then what I want you to do is go through those keywords, see which ones are relevant and make sure that you’re talking about those keywords within your article. If it’s not relevant, don’t worry about it. But if it is, make sure it’s within the content, within your title tag, within your meta-description, and that allows you to get more traffic. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/rSGFJQt1Lh8#SEO #SearchEngineOptimization #ContentMarketing

Categories
Podcasting

Ahead of the Game Podcast Episode 40: Emerging Tech in Marketing [Video]

Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing.Jason talks about how the Covid pandemic has really “let the genie out of the bottle” in terms of accelerating the need and pace of innovation. Their conversation covers a world of new learning, from the metaverse, the power of AI in understanding the customer journey, how brands can look at TikTok, and the move towards DTC. And his top tip for keeping on top of it all? Give yourself time to play and think and slow down and then you can make decisions.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available here on our website, as well as on YouTube, Apple Podcasts, Spotify, and beyond. The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/