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#668 Secrets from a Multi-Million Dollar Marketing Team [Video]

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#668 Secrets from a Multi-Million Dollar Marketing Team

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/

Standing out in the online marketing world by adapting to the trends and innovating your launch process!

My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs.

Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work.

So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey!

Today, you’ll hear about:

4:31: Why mastering data driven refinement will increase your creativity
10:11: Strategies for gathering data as a small business or solopreneur
11:48: Our secret to success “rinse and repeat” method
15:33: How to use a high converting webinar as a sales vehicle
21:02: Tools to simplify your launch process
25:08: Breaking down our 360 marketing mindset
28:53: Tips and tricks for optimizing your off-season

Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.

If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#681: Mastermind Recap: My Weekend With 6 Top Female Entrepreneurs [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/681/ A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know. I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! If you're dreaming of having your own circle of business besties, then this episode is for you. In this episode, you’ll hear: 4:20: The difference between the way men and women talk about business 7:08: How we structured our mastermind weekend 9:49: Why everyone in the group supported each other despite being in the same niche 13:00: Tips and tricks for planning your very own mastermind weekend! 17:39: The importance of setting a positive tone and solid structure before the meetingListen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#679: Strategic Vulnerability: How I Share Online About My Life & Business [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/679/ The motto that’s been encouraging me to be more authentic and vulnerable with my audience. Have you ever found yourself just about to make a post on social media, but then you stopped to ask: Is this a tad too personal? Maybe a tiny bit cringey? Do I really want to risk oversharing with my loyal audience? Well, my friend, buckle up because this episode is just for you! Trust me – you're gonna want to hit replay on this one. Let's be honest, being vulnerable and authentic online isn't exactly in my comfort zone. Give me an hour to tell you how to build an email list, embrace your entrepreneurial mindset, or craft an unstoppable digital course any day! But, sharing the details of my personal life online? Now, that's quite the battle. However, I have to say that once I started opening up to my audience on a deeper level, I really felt incredible! At the end of the day, people want to do business with humans they connect with! Not faceless brands behind a screen. So, in this episode, I reveal how I'm stepping up my online authenticity game, share the brilliant motto that's been my guiding light, and explain why expressing your true self will make you the best leader you can possibly be for your business. Today, you’ll hear about: 6:47: Why my motto for sharing personal content is "scars over scabs"12:03: Advice for using your vulnerable “scabs” to connect with your audience on a deeper level 14:24: Understanding that being a great leader is directly tied to being open, sharing life lessons, and embracing imperfections 18:06: How to learn from those who are a few steps ahead of you Listen in and start being unapologetic online today! Your audience is just waiting to get to know the real you. If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/680/ Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial! My friend, creating content is way more than just sharing information. It’s like building a bridge that connects you directly to your audience. I'm telling you – this is such an incredibly powerful tool that holds the potential to literally change lives! But let's face it, creating SO much content can make you feel super burnt out and extremely frustrated. Coming up with fresh ideas multiple times a week? Yeah, it’s tough stuff. That's why, in this episode, I'm so excited to share the 5 brilliant strategies my team and I have been using for years (I'm talking since the very beginning) for creating content effectively and efficiently. Whether you're a solopreneur or you have a team, these tips will take your content game to the next level. The best part? Because the content is so streamlined, you get to reclaim your valuable time and that sweet sweet freedom! You’ll walk away feeling more confident and equipped than ever to consistently release fantastic content. Today, I cover: 3:35: Our top strategies for mastering the art of inspiration, tapping into your creativity, and overcoming mental roadblocks 15:12: My favorite organization tools and management systems for increasing the efficiency of content creation 19:12: Tips and tricks for repurposing your existing content 22:13: How to integrate AI tools into your content process 26:41: Advice for infusing each piece of content with intention and purpose Listen in and start creating those beautiful connections with your audience!If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/678/Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan.Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that's exactly how I feel every single time I listen to my guest today speak! I'm not exaggerating when I say that today's episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you're going to be absolutely obsessed with the amount of wisdom that this conversation holds. I'm talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me. In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan's journey is truly a mini-masterclass in entrepreneurship. The best part? He's an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews. Today, you’ll hear about: 5:16: Why Nathan started Foundr and how he overcame his biggest challenges 14:31: How to make money, expand, and diversify with a digital magazine 21:00: All of the lessons learned from Nathan’s brilliant podcast guests 30:15: Tips and tricks for finding a perfect product-market fit 34:31: Why the most successful founders aren’t afraid of messiness or obsession37:32: Nathan’s expert advice for crafting the perfect interview 41:03: The most needle-moving strategies for your online marketing Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it's that good.If you’re thinking… "I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545