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Online Courses

#690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/690/Creating an irresistible lead magnet to grow your email list and scale your business.Let me tell you – I would never have built the amazing business I have today without my incredible email list. If you’re not prioritizing your email list right now, my friend, consider this your sign to do it! Why you may ask? Well, these days, social media just isn’t enough – you absolutely need a thriving email list to scale your business. And one of the best ways to build an email list is by having a powerful lead magnet! In this episode, I share (literally!) each and every tip, trick, and actionable strategy I have for creating lead magnets that your ideal customers won’t be able to resist. Trust me – you’re gonna want to get out a pen and paper! Basically, a lead magnet is a free offer or resource that you give to your audience in exchange for their email. Once you have that info, you’re on your way to building an email list that practically sells for you! Today, I walk you through every single step, from coming up with ideas to designing to promoting your lead magnet. Seriously, these have been a total game-changer for my business, and of course, I want the exact same for you! In this episode, you’ll learn: (5:48) A few simple questions to ask yourself to help you decide on a topic for your lead magnet (11:39) The most common and effective types of lead magnets (26:14) My top strategies to keep in mind when creating your lead magnet (32:22) The best and easiest ways to design your lead magnet (no graphic design skills needed!) (35:59) How to optimize your landing page and your thank you page (41:22) Tips for choosing a landing page URL and integrating it into your email service provider (44:39) Why you need to get peer reviews and feedback on your lead magnet (46:53) Resources for promoting your lead magnet – even if you don’t have a website yet To help you determine the topic of your lead magnet, there are a few simple questions you can ask yourself. Remember…the purpose of your lead magnet is to help your ICA solve an immediate problem or pain point!#1: What is the best place to start the conversation with your ICA?#2: What is the number one question you get asked all the time?#3: What topic do you feel like you could talk about for hours on end?#4: What should your ICA be asking you that they are not asking yet?$5: What is your ICA most afraid of?#6: What could help your ICA right this minute?#7: What is something your ICA isn’t expecting from you, yet if you offered it for free, it would knock their socks off?#8: How can you get your ICA unstuck or out of overwhelm?#9 What are your ICA’s biggest pain points and/or desires? What would help ease their pain or help fulfill a desire?#10: What does my ICA need to understand, be aware of or believe, in order to want or need my program, product, or service?If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/689/ Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business.Picture this: You – leading a brilliant team that not only meets every expectation you set but exceeds them AND they do it all without feeling overwhelmed or burnt out. Sign me up! While I’m not perfect, I honestly believe that my fabulous team has cracked the code for creating and fostering a culture of growth and excellence for every single member of our team. My friend, as business owners, our success is directly tied to the performance of our team members. That’s why we need to make sure they feel extremely supported, encouraged, and motivated to put their best foot forward each and every day. From creating incentives to giving consistent recognition and implementing a game plan to prevent burnout – my team has tried it all! So, in this episode, I share exactly how we do it so you can apply it directly to your thriving business.But what if you don’t have a team?! Trust me – whether you only have one other team member, a virtual assistant, or a small team of contractors, these strategies can be applied in so many different ways. Today, you’ll hear about: (4:20) How we structure our annual bonuses for each team member (7:34) Why we have a four-day work week, the holidays we take off, and the value of unlimited PTO(14:09) The importance of understanding what motivates and lights up your team (15:25) Tips for encouraging your team to perform without pushing them too hard or creating burnout (19:49) Advice for promoting a supportive and appreciative work environment Listen in and take these strategies to your team today! I promise you – your team and your business will uplevel in no time! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#688: How To Break Free From The Fear You Have Around Money with Mel Abraham [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/688/ Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted.As an entrepreneur, I’m sure you know how important it is to understand your finances. You’re the one who’s solely responsible for bringing it in every month, and it can be super stressful and confusing, right?! I’ll be honest – when I first started my entrepreneurial journey, I really struggled with my finances. I didn’t know how to plan ahead, invest, or make smart financial decisions, and I made a lot of mistakes in those early days. But it doesn’t have to be the same for you! Today, you’re in the best hands to learn those skills and much more with brilliant CPA and extremely successful entrepreneur Mel Abraham. He’s here to share two super simple yet powerful money concepts he coaches his clients on. And if you haven’t heard of his book “Building Your Money Machine,” you’re in for a treat! It’s an incredible resource with practical and actionable steps to help you build a solid foundation for financial success. Mel also opens up on how he managed an extremely scary cancer diagnosis. It was then that he saw the financial challenges small business owners face and decided to put his principles into his book. My friend, with Mel’s wisdom, you can build wealth like never before and finally achieve the financial freedom you’ve always wanted. Today, we discuss: (7:59) How Mel’s cancer journey affected his business (12:40) Understanding why you might have a fear of making financial decisions (21:07) The importance of having open conversations about money and having a backup plan (24:35) Using the “wealth priority ladder” to create a good financial foundation, have priorities, and maximize the returns of every single dollar (32:35) Tips and tricks for investing your money for financial freedom (38:03) How to be debt free in your retirement (44:13) Everything you will learn from Mel’s brilliant book! Listen in and take control of your finances today! Trust me – this is an episode you don’t want to miss. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/687/ How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say that you’ve experienced moments in your entrepreneurship journey where things just didn’t go as planned. You know, those launches that don’t take off, promos that fail to convert, or your email list subscribers that keep going away? It’s incredibly frustrating, and you may be tempted to move on to the next project or pick up the pieces immediately. But hold on! Before you do that, I need you to listen to this episode! It’s completely natural to feel a sense of desperation when things don’t go your way, but I’m telling you my friend, you really don’t want to get caught up in what I call “desperate energy.” This energy can cause you to panic and frantically scramble to find a solution without making a second thought, and it’s so not helpful for your business! Oh, and I’ve been guilty of this myself, and even my brilliant CEO called me out about it a few months ago. So I know that people don’t want to work with someone who has this habit! In today’s episode, I share my top advice for avoiding making frantic and desperate decisions for your business when things aren’t going according to plan. In this episode, I talk about: 3:05: What “desperate energy” really means for your business 4:05: My experience with having desperate energy when I’m stressed out 7:23: Practical strategies for closing revenue gaps in your business to avoid making frantic decisions 11:02: Why you need to stay cool, calm, and confident in your interactions and relationships Listen in and embrace these tips! I promise you’ll stay cool, calm, and confident in all of your interactions and relationships. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#686: From Anonymous to A-List: How Susie Moore Built Her Business By Leveraging Media [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/686/ Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business.Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy? Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I’ve ever seen. We’re talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she’s here to share how she perfected her media strategy so you can do it, too! You’ll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you’re unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. Today, we talk about: (5:37) How Susie turned her 9-5 into a full time gig(10:35) The power of context in the media and how Susie used it to uplevel her content (14:49) What media editors and producers are they actually looking for(17:40) Key elements to include in your media pitch so it stands out from the crowd(23:47) The importance of collaborating with publications who are aligned with your message(30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) (36:55) Susie’s perspective on the use of AI in media content(39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities(45:47) How to become your own PR teamListen in and get the credibility you and your business deserves! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/06/685/ Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again.Ever feel like you’re just stretched way too thin? Oh, I know I have! As entrepreneurs, it’s so incredibly easy to become overextended. We all want to grab every opportunity that comes our way, take on every task, and say yes to every chance we can for more exposure. Trust me my sweet friend, saying yes to everything might seem like the right thing to do at first, but it’s a super slippery slope. Early in my entrepreneurial journey, I used to take every single opportunity I was given because of the fear that I might miss out on something. That’s right – I was feeling the dreaded FOMO (Fear Of Missing Out). But, I would get SO burnt out SO quickly! That is, until I eventually realized that most of the things I was doing weren’t actually in service of my long-term goals as a business owner. So, in this episode, I’m here to share my biggest pieces of advice for avoiding burnout, open up about my experiences with it (so you can learn from them, of course!), and share my tips and tricks for prioritizing what’s truly most important to you and your business. Today, you’ll hear about: 2:27: The importance of setting goals for your business and how I set my quarterly and yearly goals 4:06: Advice for knowing when to say “no” to opportunities 9:36: Why you need to get super clear on the season you’re in, your values, and your priorities 11:13: Questions to ask yourself that will help define exactly what you want Listen and get ready to turn that FOMO into JOMO (Joy Of Missing Out)! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Entrepreneurship

S4E1 Grit & Growth | From Local Startup to Pan-African Success: The Beem Story [Video]

Starting a business and growing it are challenging enough. However, expanding globally, across the entire African continent with 54 very different countries, increases the difficulty exponentially. That’s what Taha Jiwaji, CEO and founder of Beem, is experiencing first hand. Hear what it takes to create a Pan-African business and gain strategic insights on going global from Steve Ciesinski, who teaches entrepreneurship at Stanford Graduate School of Business.Starting a business and growing it are challenging enough. However, expanding globally, across the entire African continent with 54 very different countries, increases the difficulty exponentially. That’s what Taha Jiwaji, CEO and founder of Beem, is experiencing first hand. Hear what it takes to create a Pan-African business and gain strategic insights on going global from Steve Ciesinski, who teaches entrepreneurship at Stanford Graduate School of Business.After attending college in the United States and working as a consultant in Los Angeles, Taha Jiwajiopen in new window left his safe corporate job and moved back to his home of Tanzania to become an entrepreneur. He had no idea what he was in for. But 20-plus years later, he’s built Beem, a Pan-African cloud computing platform that helps businesses create lasting relationships with their customers through their mobile phones. Beem is currently in 30-plus countries and growing. On a continent where only 36% of the population has broadband internet, reaching customers on their phones through SMS is a huge win. And as connectivity across Africa increases, the opportunities for Beem and its customers expand, too.“You know, there’s 54 different countries on the continent. Each one is different in terms of language, policies, etc. So you need to spend time in them, on the ground, to really learn about them,” Jiwaji explains.Steve Ciesinski is both a Stanford GSB lecturer in entrepreneurship and past president of SRI International and other Silicon Valley firms. As an investor and board member of growth-oriented tech companies and mission-based organizations, he’s had plenty of experience advising entrepreneurs on global expansion.What’s the country like? What’s the culture in the country? How do they do business? These are the very first questions you need to ask, according to Ciesinski. Then you need the right people. “You need to have somebody very, very close who’s been with your company, understands your culture — and is going to move there. And then find somebody there who eventually can become the general manager of that business because you’re expecting that business to grow,” he advises.Jiwaji did just that, focusing on building relationships on the ground, in person, and getting customers and partners to sign up. When it comes to giving advice to other entrepreneurs, Jiwaji suggests “grit and persistence. Things take a long time, government regulation, people move very slowly across these markets. And sometimes it takes years for a relationship to finally come to fruition.”Get more insights and advice on going global from Jiwaji and Ciesinski, including how to create differentiation, establish your value proposition, handle regulations, and, most important, find and retain global talent to help you expand.

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Online Courses

#684: Online Operations Playbook: Key Strategies for Success from My Team [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/684/ Streamline your business operations, prevent costly mistakes, and scale faster than you ever thought possible. One of my favorite compliments we get for our business is when people say, “Your business runs like a well-oiled machine!” It’s such a great feeling knowing that all the hard work is paying off and my customers are noticing. The secret? My fantastic Operations Department! They have streamlined everything for the business, saved my team valuable time, prevented costly mistakes, and helped me scale quicker than ever before. Which is why, in this episode, I’m so excited to introduce you to my brilliant Ops Department – a dynamic duo who makes everything behind the scenes flow seamlessly. They work on everything from legal and HR to launches, budget structuring, and event management – the list goes on! They’ve shared the five key strategies they use to streamline processes, improve efficiency, and bring my mission and core values to life! Now my friend, I know that not everyone has (or needs) an entire Ops team like I do, but don’t worry – these strategies apply to every entrepreneur and every business, no matter how big or small. Whether you’re working alone or with a team, these tips are guaranteed to help you work smarter, faster, and with less stress. Today, you’ll hear about: 7:14: My team’s step-by-step process for streamlining our business operations through standard operating procedures (SOPs) 17:50: Tips and tricks for leveraging AI to improve SOPs 20:39: How to create a comprehensive spreadsheet/“Program at a Glance” (PAG) for your virtual events 27:11: Why you need a quarterly tool audit to look at value and consolidate your work 29:04: My Ops team’s simple three stage process for mastering interviews Listen in and learn how to streamline your business operations and transform your hustle into a well-oiled machine. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#683: Lessons Learned: 15 Years of Hard-Earned Entrepreneurial Wisdom [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/683/ How you can apply the lessons I’ve learned over 15 years of entrepreneurship to your growing business. I’m super excited that you’re here today, my friend! Why? Because I just celebrated something very special – 15 years of entrepreneurship! Can you believe it? Over the past 15 incredible years, I’ve learned more about myself and my business than I ever thought was possible. And I’m ready to share the biggest and most important takeaways I’ve learned with you right here and right now!But, I’m only lifting this curtain on one condition! I want you to take away everything I say today and apply it directly to your business so that you can grow, scale, and create the freedom-focused business you’ve always dreamt of. Because let’s face it, even on the hardest days, entrepreneurship beats a 9-5 job every single time. Trust me – I know firsthand just how difficult entrepreneurship is, but please know that you’re not alone! You’ll have the best and most challenging days of your life, and I’ll be right here to cheer you on every step of the way. So, if you’re deep in the trenches or have seen them before, this episode will be one you’ll want to put on repeat!Today, I talk about: 3:43: How I’ve learned to have “thick skin” in entrepreneurship (even though I’m a super sensitive person!) 10:20: Practical tools for managing depression, anxiety, and self-care16:46: Why you need to be known for and prioritize one niche as an entrepreneur 19:45: Advice for separating business relationships from true friendships24:02: Tips for maintaining a team, hiring the right people, and having difficult conversations 26:34: Understanding that every challenge you face is happening FOR youListen in and keep reminding yourself what you’re working towards. Keep going because freedom is just around the corner, my friend! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#682: Socially-Programmed Anxiety: How Is It Affecting Your Success? With Kara Loewentheil [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/682/ Rewiring your brain to create new beliefs and live the life you want on your terms. If you know me, you know I’ve always said that being an entrepreneur is 80% about your mindset. The webinars, list building, and funnels can all be taught, but getting your head in the right space is what will truly set you apart as a business owner! But did you know that as female entrepreneurs, we are actually socially programmed to have more anxiety, more stress, and more self-doubt? This makes it so incredibly challenging to embody that bold and unapologetic mindset. Lucky for you, my guest today is here to help you create brand new beliefs and lead you directly to the life you’ve always wanted! In this episode, I sit down with the fabulous Kara Loewentheil, a former lawyer turned master life coach, who literally spends her days helping women rewire their brains for success. Yes, you read that right! Today, we’re talking all about hacking your mindset using cognitive change strategies to unlearn those frustrating societal expectations. Over my 15 years of entrepreneurship, I’ve changed my mindset around lots of things, like money, my worth, and taking up space. But, even millions of dollars later, I still have a lot to learn. And I’m telling you – I learned so much from this chat with Kara, and I know you will, too! Today, we discuss: 5:35: What it actually means to be a feminist and how Kara teaches women to liberate themselves and achieve their dream life on their terms12:19: Tips for releasing the daily societal pressures put on you as a woman 17:54: Why women are socialized to prioritize others’ needs over their own (and how this can manifest in motherhood!) 23:03: Being bold with your money as a female entrepreneur29:49: How to reprogram your brain to stop negative self-talk and build new beliefs 33:40: Advice for overcoming the societal conditioning that leads to guilt, anxiety, and stress in women 37:40: Changing your perspective on time management to be more present in daily life 43:37: The steps women should take to run their businesses boldly, confidently, and courageously 51:01: Why Kara wrote her life-changing book Listen in and start showing up for yourself in a stronger and more consistent way in every aspect of your life! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

BONUS: Go Against The Grain To Grow Your Business with Gary Vaynerchuk [Video]

To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2024/05/gary-veeGoing against the grain in entrepreneurship, mastering social media marketing, and watching your online business take off with Gary Vee and Jasmine Star.If you’ve been putting in the work to grow your amazing online business, you’ve probably stumbled across the name Gary Vaynerchuk (or Gary Vee!) a time or two. And if you’ve been working on showing up authentically as an entrepreneur, you’ve absolutely heard of my dear friend, Jasmine Star. Well, today is your lucky day because they’re both here to share some game-changing wisdom on going against the grain in entrepreneurship and having the confidence to take huge risks for growth. Gary’s unbelievable new book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World” is just about to hit shelves, and this episode gives you a sneak peek into its brilliance. Think of it like a roadmap for navigating the world of online marketing, content creation, and brand building. Listen, I could rave forever about this book, but in this episode, we’re diving into super simple, detailed, and actionable strategies for using social media to grow your business. Now, social media has grown a lot in recent years, and I have a bit of a love-hate relationship with it. But Gary has been a fantastic resource as I’ve learned to master social media platforms and become more comfortable posting authentically. Ready to take your business to the next level? Spoiler alert: you’ve got to think outside the box, have complete courage, and take unconventional approaches. It’s all about getting in the dirt of entrepreneurship and learning to love it, my friends! Today, you’ll hear about: (9:20) How going against the grain has helped Gary build his business and his advice for anyone who needs the courage to be unconventional (16:13) Why you need to embrace and respect “the dirt” of entrepreneurship for long-term success(21:57) Understanding the three movements in social media: algorithmic, interest-based, and personalized content (29:09) Overcoming insecurities and fear of regret so you don’t miss out on opportunities (33:14) Gary’s top three actionable strategies for launching your business with social media and ads(42:52) Mindset shifts for showing up as your full, confident, and non-judgemental self (48:12) A sneak peak into the amazing practical tips you will find in Gary’s book (55:06) The importance of finding your niche and creating content that is fun to resonate with your audience If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#681: Mastermind Recap: My Weekend With 6 Top Female Entrepreneurs [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/681/ A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know. I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! If you’re dreaming of having your own circle of business besties, then this episode is for you. In this episode, you’ll hear: 4:20: The difference between the way men and women talk about business 7:08: How we structured our mastermind weekend 9:49: Why everyone in the group supported each other despite being in the same niche 13:00: Tips and tricks for planning your very own mastermind weekend! 17:39: The importance of setting a positive tone and solid structure before the meetingListen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545