Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/605/A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch?I spent so muchtime, money, and energy into it, for just a couple hundred dollars. One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase.It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson.I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode. It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success. As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses.So if you have an incredible course idea but are unsure if it’ll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”
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Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/605/A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch?I spent so muchtime, money, and energy into it, for just a couple hundred dollars. One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase.It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson.I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode. It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success. As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses.So if you have an incredible course idea but are unsure if it’ll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand?I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest — I don’t really see myself doing Tik Toks and Instagram reels when I’m 90 years old. It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it. But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter. Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally.He’s a brilliant business owner, and alsohas firsthand experience going from a personal brand to a company brand. In this episode, Clint shares: The 5 specific steps he took to switch from a personal to a company brandThe biggest challenges he’s faced from the transition, plus lessons he learnedHow he seamlessly integrated coaching into his company brandThe mindset he embraced that allowed him to build businesses bigger than himThis was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!Here’s a glance at this episode…[06:10] Clint is the CEO and founder of the Dance Studio Owners Association. They help dance studio owners grow their businesses and get back their lives.[07:28] Clint created a company brand as opposed to using his own name. He was still doing everything, so it was a personal brand with a company name. [08:09] A personal brand is a me brand, and a company brand is a we brand. Any company can shift into a company brand. Clint suggests making the shift after being 1 to 1.5 million dollars into the business.[09:36] The pros and cons of a personal brand versus a company brand. Personal brands evolve as you evolve. A company brand can continue to grow without you.[11:49] A personal brand is all about you, and there’s nobody else to do the work. A company brand needs people to make things happen.[12:52] Five steps to transitioning from a personal brand to a company brand. The five A’s. 1. Audit. Write down everything you do inside and outside of the business.[13:31] 2. Arrange. Put the tasks and responsibilities into categories such as marketing, client delivery, content creation, etc. This is an overview of all of the areas that you touch today.[13:50] 3. Assess. Rate each item on a scale from 1 to 5 of how important it is for you to continue doing this task.[15:08] 4. Assign. Assign dates on each item for how you are going to work through these and get out of things over the next two to three years. [15:35] 5. Action. Start taking action on shifting your business from a me business to a we business. [16:36] Challenges include personal resistance, team resistance, and customer resistance. Having systems and processes makes letting go easier.[19:02] With team resistance the most important thing is consistent, courageous, communication, or the three C’s.[19:29] Customer resistance is about being open and honest with communication between your old customers and your new customers. [20:34] Clint started introducing new faces into his business about five years ago. He brought in studio growth coaches, expert coaches, captains, and guest coaches.[26:50] Company businesses become bigger than us. We need to put people in the right seats and give them the flexibility to make decisions and mistakes. [31:47] Business owners have to ask what they want when bringing on coaches. They also need to know that things will change over time. [34:36] Clint has sold five companies. A business worth selling is a business worth keeping. It’s easier to sell a company brand than a personal brand.[40:48] The 11-step enrollment process becomes the celebrity, not the person teaching it. Frameworks, models, and road maps become the celebrities, not the person teaching them. Write down what you want. Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to l
Welcome to Grit & Growth’s masterclass on coaching, featuring Laurie Fuller, a certified executive coach with Stanford Seed, who shares insights on the role of coaching in entrepreneurship, emphasizing the importance of reflection, delegation, and shifting from a “heroic leader” mindset to a collaborative approach.Entrepreneurs are almost always on a quest to improve. But improvement can be ridiculously hard to accomplish on your own. That’s when an experienced coach can step in to help you focus on what’s most important, strengthen your teams, and transform you as a leader. Laurie Fuller does all that and more, sharing her insights and tried-and-true techniques to help entrepreneurs tackle their most difficult challenges.Fuller believes that being a sounding board is a critical part of coaching, whether her clients are talking about strategy, management issues, strategic HR, or just being lonely at the top. “This time that I have with my client is a way to reflect, remove ourselves from the business, and try to see the forest from the trees. Often as a leader, we get pulled into the urgent, and we don’t have time for the important,” she says.More Masterclass TakeawaysTrack your time. Fuller finds that most business leaders overestimate the time they spend on critical things like high-level strategy and relationship-building.Don’t be a hero. While “heroic leaders” might sound like a good thing, more often a leader who feels they need to be the hero and “save the company” cannot delegate important decisions, doesn’t trust their management team, and micromanages.Beware of the evil letter I. Fuller often stops clients when they say “I” and asks: “Do you really mean ‘I’ or do you mean ‘we?’” By remembering that you are part of a team, it changes your mindset, behaviors, and actions.Don’t be a bottleneck. As your company scales, a business leader can no longer be involved in everything, including some of the things you think you’re best at.Stay out of the weeds. It’s easier and sometimes more satisfying to solve a stack of small problems, but it’s the significant issues that need your attention.Build your management team through relationships. The most important part of strengthening your management team is to “build the relationships and understand the interdependencies and synergies between functions,” starting at the human level.It always takes longer than you think. Fuller encourages her clients to reflect on the progress they’ve made, not the end goal. “It always takes longer than you think to make change,” she says.Listen to Fuller’s insights, advice, and exercises discovered through the coaching experience.
Starting a business is hard enough. But growing it can be exponentially harder — especially when crossing borders and continents and in a business as fickle as fashion. Wandia Gichuru is experiencing it all as founder and CEO of Vivo Fashion Group, based in Nairobi, Kenya. Gichuru thinks about her business beyond simply selling clothes. We can be “warriors for economic growth,” she explains. Hear her story of lucky breaks and quick pivots, strategic growth, and purposeful passion.
marketing foundations lecture 11 | podcast | listen to learn marketing, branding, and advertising foundations for business students. #education #learning #elearningmarketing key-points, basics, and fundamentals text-book guide for just $5 | https://bit.ly/marketing-key-points-text-book-guideteach yourself business, marketing, accounting, and finance fundamentals (fast) | get your copy of our complete all-in-one business foundations guide, it’s a 14 book in one guide, covers almost every business, MBA, and entrepreneurship key-point | download a free preview sample now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career and business with advanced-level online courses, professional certificates, degrees and tools from world-class universities and companies. | https://linktr.ee/selflearn (helpful affiliate links).
marketing foundations lecture 5 | podcast | listen to learn marketing, branding, and advertising foundations for business students. #education #learning #elearningmarketing key-points, basics, and fundamentals text-book guide for just $5 | https://bit.ly/marketing-key-points-text-book-guideteach yourself business, marketing, accounting, and finance fundamentals (fast) | get your copy of our complete all-in-one business foundations guide, it’s a 14 book in one guide, covers almost every business, MBA, and entrepreneurship key-point | download a free preview sample now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career and business with advanced-level online courses, professional certificates, degrees and tools from world-class universities and companies. | https://linktr.ee/selflearn (helpful affiliate links).
marketing foundations lecture 4 | podcast | listen to learn marketing, branding, and advertising foundations for business students. #education #learning #elearningmarketing key-points, basics, and fundamentals text-book guide for just $5 | https://bit.ly/marketing-key-points-text-book-guideteach yourself business, marketing, accounting, and finance fundamentals (fast) | get your copy of our complete all-in-one business foundations guide, it’s a 14 book in one guide, covers almost every business, MBA, and entrepreneurship key-point | download a free preview sample now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career and business with advanced-level online courses, professional certificates, degrees and tools from world-class universities and companies. | https://linktr.ee/selflearn (helpful affiliate links).
Today, direct mail meets marketing automation, helping you improve your marketing efforts even further! We’re joined by Dennis Kelly – the CEO of Postalytics, the marketing automation software that takes email communications to your post box. 🤖 Try out our brand-new AI Email Generator: https://bit.ly/3G8Lv7W 🎙️ About Operation: Automation Trending marketing strategies and technology updates shared by the leading industry experts. Get excited, get inspired, and get to work because Operation: Automation is ready to launch! Create a Free account with GetResponse and kick off with your email marketing campaigns today 👉 https://bit.ly/41ufMqF 💙 About GetResponse GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales. Follow GetResponse here: 🖥 Official Site: https://www.getresponse.com/ ✔ LinkedIn: https://www.linkedin.com/company/getr… ✔ Instagram: https://www.instagram.com/getresponse/ ✔ Facebook: https://www.facebook.com/GetResponse/ 👉 Don’t forget to Subscribe! ✔ https://bit.ly/GetResponseSubscribe Create your account for free 👉 https://bit.ly/41ufMqF #automation #getresponse #podcast
marketing foundations lecture 3 | podcast | listen to learn marketing, branding, and advertising foundations for business students. #education #learning #elearningteach yourself business, marketing, accounting, and finance fundamentals (fast) | get your copy of our complete all-in-one business foundations guide, it’s a 14 book in one guide, covers almost every business, MBA, and entrepreneurship key-point | download a free preview sample now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career and business with advanced-level online courses, professional certificates, degrees and tools from world-class universities and companies. | https://linktr.ee/selflearn (helpful affiliate links).
marketing foundations lecture 2 | podcast | listen to learn marketing, branding, and advertising foundations for business students. #education #learning #elearningteach yourself business, marketing, accounting, and finance fundamentals (fast) | get your copy of our complete all-in-one business foundations guide, it’s a 14 book in one guide, covers almost every business, MBA, and entrepreneurship key-point | download a free preview sample now! | https://bit.ly/complete-all-in-one-business-foundations-textbooklevel-up your skills without limits to start, switch, or advance your career and business with advanced-level online courses, professional certificates, degrees and tools from world-class universities and companies. | https://linktr.ee/selflearn (helpful affiliate links).
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