![#672: One Word That Led Me to Have My Best Year in Business Yet [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215918_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/672/ A simple strategy for remembering what you’re working toward in 2024!Have you ever heard of selecting a personal word of the year? It’s like having a roadmap to steer you through your year. Maybe you’ve even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? Last year, I did this exercise with my team, and it completely transformed the way I see my business. I’m telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. But enough about my business! In this episode, I’m here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It’s time to push the boundaries of what you thought was possible for your business and get crystal clear on what’s in store for you! Today, you’ll hear all about: 3:10: Why ‘unreasonable’ was my company’s word of the year in 20237:15: How my team chose our word for 20249:54: Three tips for deciding on the word of the year for YOUR business 12:45: A fun and tangible strategy for always remembering who you are and what you’re working towardsListen and pick your word of the year now! And don’t forget to drop me a line on Instagram to make it official. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
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![#668 Secrets from a Multi-Million Dollar Marketing Team [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215584_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! Today, you’ll hear about: 4:31: Why mastering data driven refinement will increase your creativity10:11: Strategies for gathering data as a small business or solopreneur 11:48: Our secret to success “rinse and repeat” method 15:33: How to use a high converting webinar as a sales vehicle 21:02: Tools to simplify your launch process25:08: Breaking down our 360 marketing mindset 28:53: Tips and tricks for optimizing your off-season Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215355_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/664/ My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I’m so excited to share with you Part 2 of The Multi-Millionaire Mindset: Five Things to Do for Dramatic Growth. But if you still need to check out Part 1, make sure to do that first, and then come back here for the next step! In this part, I give you a super simple and incredibly helpful checklist that you can use every quarter to evaluate your progress in those five areas. It doesn’t matter whether you’re a seasoned entrepreneur or a newbie – this checklist will be your secret weapon for achieving your goals. I’ve personally used this strategy and checklist in quarterly meetings with my team so I can guarantee it’s been proven successful. But let me tell you, it’s not just about checking off boxes on a list. It’s all about taking action and making moves towards your goals. That’s why I also share some tips and tricks for staying right on schedule and avoiding any distractions. In this episode, I cover: 2:19: A refresher of the 5 things that you should focus on each quarter for growth3:22: How my team uses quarterly check-ins to help us reach our goals6:19: Tips and tools for staying on track 9:12: A checklist for evaluating your progress in personal and business growth 11:57: How to get your hands on my special freebie! Listen in, and if you know someone who’s working hard to build their business and could use this checklist, please don’t hesitate to send them my way!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#660: Learn to Love What It Takes To Get What You Want [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215028_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/660/ Why embracing the uncomfortable moments will always get you closer to what you want.I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you’re having one of those days where nothing seems to be going right, and you’re questioning why you even started your entrepreneurial journey in the first place. Don’t worry, my friend, we’ve all been there! Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I’ve learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals! In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want.” I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!Today, you’ll hear about: 3:01: Why you need to shift your mindset about the hard work you’ve been doing5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business 12:15: A reminder that every day does NOT need to be a great day as an entrepreneur Listen in and embrace the discomfort because, trust me, that’s where all the magic happens! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_214894_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/659/ Here’s how webinars will take your marketing, sales, and audience connections to the next level.Get my FREE Webinar Blueprint here: https://www.amyporterfield.com/2024/03/659/I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it’s incredibly discouraging when you’re struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you’re relying solely on your website’s sales page, it can be even more difficult. Although sales pages are great (I use them too!), they don’t always get the job done. The missing piece is often a face-to-face personal touch. And that’s where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list. I know – it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I’m lifting the curtain on preparing and perfecting your webinar! In this episode, I cover: 9:54: Tips for understanding your ideal customer avatars (ICAs) 13:38: My webinar promise from my previous launch of Digital Course Academy16:20: A step-by-step guide for structuring your webinar 22:21: How to craft exciting and fast-paced slides 27:35: Advice for an efficient Q&A session 31:59: Transforming your webinars from one-time events to lasting resources 40:22: 3 tasks and action items to give to a VA when preparing for a webinar 42:41: What is your pre-webinar ritual? Listen in and remember that webinars aren’t just about selling. They’re about connecting, inspiring, and empowering your audience. Trust me, you won’t regret giving them a try! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214699_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/657/ Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it’s all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it’s not even social media at all (more on that later!) – it’s a pure ROI goldmine that’s just waiting to be explored. To help guide us through everything Pinterest has to offer, I’m joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert. Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm. If you’re just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you’re still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible. You’ll hear all about: 4:18: How Pinterest completely shifted Jenna’s business strategy 6:15: The ways Pinterest is different than social media 10:44: Why you should focus on monthly views on Pinterest, not followers13:00: The anatomy of a perfect pin and the science behind the algorithm 20:41: Tips for reviving an old Pinterest account 23:09: The importance of the captions on your pins30:20: Understanding the trends on Pinterest 34:18: Everything to know about optimizing your pins for traffic and engagement Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you’ll love it!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214485_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/654/ How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks.One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don’t necessarily agree with everything they say – but the way they show up in their life and for their business is somehow intriguing and inspiring. My friend, these are the types of people that you can truly learn the MOST from! That’s why, in this episode, I’m doing something a little different – I’m sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you’re uncomfortable. Each of these fabulous women are so different from me personality-wise, but they’ve all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want? In this episode, I highlight: 5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others9:32: Lauryn Bosstick’s unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial 13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses 17:21: Reese Witherspoon’s ability to transform her acting career into a successful business model 19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community So, listen in and get ready to push yourself to be the best version of yourself you can be! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214462_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/alyssa-dulin/ An urgent message for anyone who markets their business online – which includes you!I’m here today with a super important bonus episode you literally can’t afford to miss! My friend, if you’re listening to this podcast, I know you’re working incredibly hard to market your business online, so listen up. The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer’s inbox! But don’t worry, I’ve called in an expert to help us all stay ahead of the game. My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we’re in the best hands possible! In this episode, she covers everything you need to know about email deliverability: from what it is and why it’s so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to “Gmail jail”. (But even if you do, Alyssa has tips for getting out right away!) Today, we discuss: 5:24: Why email deliverability is so important 7:19: Breaking down the major authentication changes happening with Gmail and Yahoo12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button” 15:41: How to avoid email spam complaints and tools for “list bombing” prevention 27:43: Steps to take if you get put in “Gmail jail” Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#653: A Proven, Profitable Strategy To Mastering Live Events with Darnyelle Jervey Harmon [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214350_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/653/ How my time at couples therapy inspired me to improve my business. I bet you didn’t think a couples therapy retreat could provide some super valuable insights on improving your online business? I know it sounds crazy, but hear me out. Hobi and I recently attended a 4 day, totally unplugged couples therapy retreat and it was absolutely incredible! Now, you might be thinking, “Amy…you and Hobi have a great relationship – why therapy?” Well, we wanted to take our already good relationship to the next level! And, my sweet friend, striving for greatness in both your personal and professional life is always a wonderful idea. But let’s be honest, it takes a ton of effort, vulnerability, and hard work! So, in this episode, I share some practical tips, tricks, and takeaways from our couples therapy retreat that you can apply directly to your business to take it from good to great. Today, I discuss: 3:43: What happened during our time at the retreat 7:37: Practical strategies for playing full out in your life and your business10:40: Why you should always be looking for improvement 14:29: How to get a complete buy-in from your partner 18:24: My biggest takeaway from couples therapy Listen in and start putting in some of that extra TLC for yourself and for your business! Because, there’s no better time than NOW to uplevel your life. Rate, Review, & Follow on Apple Podcasts If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond [Video]](https://video.getpvd.com/wp-content/uploads/2024/01/mp_213861_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/01/648/ Here’s why it’s never too late to kickstart your side hustle and build your dream life.I hear way too many of my older Digital Course Academy students worry that they’re too late to the game, are discouraged by their age, or think they’re too far behind to ever catch up. Well, here’s the truth, my sweet friend – age is just a number, and you’re never too old to start! In fact, some of the most successful entrepreneurs start a little later because, let’s face it, life experience is a total game-changer. Take it from me – on my 47th birthday, I woke up feeling so lucky and appreciative of my maturity, the wisdom I’ve gained, and my capacity to care for myself and my business. As I get older, I’m also getting smarter, stronger, and I feel the best I have in years. So, if you’re thinking of starting a new career, you’re an empty nester, or looking for a new passion project in your retirement, I have some great news for you: you can make that leap today! In this episode, I dive into: 4:30: Real life proof that age is just a number9:38: How to avoid comparing yourself to younger generations 13:33: Why you need to prioritize feeling your very best 17:06: Reframing your negative thoughts as positive mantras and mottos 20:18: The true value of an older voice in high level rooms Listen in and get ready to keep learning new things and facing new adventures, no matter how old you are! Rate, Review, & Follow on Apple Podcasts If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545