![#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210286_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show! Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel. We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys. The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table — and in this episode, you’re getting access to all of it.You’ll hear: The 3 most essential things you should do to create momentum in your new businessHow a personal brand can help you grow your businessWays to keep your offer fresh and exciting over a long period of timeWhat’s next for the membership and digital course industryPlus much, much more! I’ve got a strong hunch that you’re going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited. Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Increase Course Reach
![#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210277_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://amyporterfield.com/2023/09/609I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show! Lindsey invited me, Ronnie Brown of GirlCEO, and the ever-inspiring Lori Harder of DrinkH2GLO, to join her on stage for a live podcast panel. We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys. The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table — and in this episode, you’re getting access to all of it.You’ll hear: The 3 most essential things you should do to create momentum in your new businessHow a personal brand can help you grow your businessWays to keep your offer fresh and exciting over a long period of timeWhat’s next for the membership and digital course industryPlus much, much more! I’ve got a strong hunch that you’re going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#608: Myth Busters Series: “I Don’t Have Enough Content to Create A Digital Course” (Ft [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_210220_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/608/Spoiler alert: You don’t need a ton of content to launch a digital course If you’re like a lot of people, you might have thought “I’d love to create a digital course, but I don’t have enough content!”And if that’s you, friend, you’re not alone! This is a really common roadblock when it comes to digital course creation.But here’s the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn’t be a barrier to getting started.To do that, I’m going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell. Alissa and Katy launched their evergreen digital course without having a lot of content created — and went on to sell over a million dollars in just two years. Amazing!Their example is proof that it is possible to launch a highly successful digital course by using what you already have.Tune in to hear more about Alissa and Katy’s story, and the myth of “not having enough content” be totally debunked!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”
![#605: How My First Ten Strategy Generated $40,000 In Revenue For These Students [Video]](https://video.getpvd.com/wp-content/uploads/2023/09/mp_209900_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2023/09/605/A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch?I spent so muchtime, money, and energy into it, for just a couple hundred dollars. One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase.It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson.I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode. It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success. As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses.So if you have an incredible course idea but are unsure if it’ll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.”
![#601: Course Creation Pitfalls: Avoid the 5 Most Common Errors [Video]](https://video.getpvd.com/wp-content/uploads/2023/08/mp_209470_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/These are the 5 biggest mistakes I see course creators make (plus ways you can avoid making them) I’ve been in digital marketing for a while now, and over the years I’ve noticed that there are five errors that digital course creators commonly make when they’re first getting started. Now, making mistakes is a part of the entrepreneurial game. I’ve made plenty, and I know that I’ll keep making more. And what’s great is that every time you make a mistake, you can learn from it. But here’s the thing. The mistakes that I talk about in this episode are things that can seriously impact your ability to create a digital course that not only makes you a lot of money but also makes an impact on people’s lives. Now here’s the really good news. I’m alsogoing to give you strategies to sidestep these mistakes so you don’t have to deal with the headache and stress that all-too-many people have made, including myself.These are strategies that I cover in my signature course, Digital Course Academy, so you will be getting some of my paid content for absolutely free. And just a word to the wise, this is a jam-packed episode, so if you haven’t already, be sure to bust out your notebook or a Google Doc so you can take some notes. It’s my hope that by being aware of these pitfalls and taking the steps to avoid them, you’ll feel confident as you move forward in your own digital course creation journey. Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#600: Switching Your Niche: How To Know If It’s The Right Move For Your Business [Video]](https://video.getpvd.com/wp-content/uploads/2023/08/mp_209413_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/Unsure about switching your business niche? Here’s what you need to know There’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason.The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche — or a thing that you’re known for in business — is incredibly important if you want to stand out from the pack and serve your audience at the highest level.But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it.The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different. And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you. You’ll hear: 4 questions to ask yourself before you switch your niche My experience with switching niches early on my businessHow to carry the momentum of your current niche into your new oneWhat you can expect if you switch to a niche that’s entirely differentI promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#598: 4 Ways To Avoid Burnout [Video]](https://video.getpvd.com/wp-content/uploads/2023/08/mp_209225_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/Say bye-bye to business burnout with these 4 strategies Burnout.It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business — and that drive to move forward — seems to totally dissipate because you’re so overwhelmed.I don’t know about you, but the reason that I left the corporate world in the first place was because I wanted to lovewhat I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated.Can you relate? If so, pay close attention to this episode — because over the years, I’ve discovered the ‘secret sauce’ to having a successful business, sans the burnout. I only wish I would have discovered what these four things are sooner!So if you’re on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes.Here’s a glance at this episode…[04:57] Burnout is common in the entrepreneurial world. I’ve experienced it firsthand, and I’ve heard stories from my students.[06:49] I got burned out working one-on-one with clients about two years into my business. I decided to fire all of my paying clients and do something different.[08:07] My most recent burnout was after I launched Two Weeks Notice. But this time I had the tools and knew what I needed to do to protect myself.[09:37] Creating a digital course has been a game-changer for my mental health. It’s helped many of my students avoid burnout too.[11:11] Digital courses could be the best asset in your business to protect you. It provides consistency and lessens the amount of hustle you have to do. [12:13] Total burnout comes from constantly having to start from scratch and create something new. [14:16] A digital course can increase revenue. You can also put a course on Evergreen, meaning that it’s automated and for sale every day.[15:52] Time blocking can help avoid burnout. It helps you get really clear on the action items you’ll be doing during the day. It also helps avoid context switching. [19:14] A four-day workweek can also help you avoid burnout. I’ve invited my team to have a four-day workweek and it’s transformed our mental health. [21:46] 1. Create a digital course. 2. Eventually, put a course on evergreen. 3. Time blocking. 4. Explore incorporating a four-day workweek. [22:58] What are you doing to protect yourself from burnout?Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online C [Video]](https://video.getpvd.com/wp-content/uploads/2023/08/mp_208920_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/Scale your impact without maxing out your calendar Imagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential. I’m sure you’ve heard the phrase ‘time is money’ — and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day.But the thing is, it doesn’t have to be like this — and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar.Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help.Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that’s completely on my terms. So if you’ve ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode.In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course. Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#594: Is a Digital Course Right For You? [Video]](https://video.getpvd.com/wp-content/uploads/2023/08/mp_208857_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/The 3 types of people that make the best digital course creators Have you ever wondered if a digital course is right for you? Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel — and know you’re cut out for much more. Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place.Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact andyour income…But even if it sounds likea good move, you’re still not 100% sure whether creating a digital course is right for your situation. And if that’s you, you’re in luck — because in this episode, I share the three different types of people who pivot extremely well into digital course creation. You’re also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms. So grab a cold bevy, pop in your earbuds and press play on this enlightening episode!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![Bonus: What’s Up With Threads? Jasmine Star And I Give Our Honest Review [Video]](https://video.getpvd.com/wp-content/uploads/2023/07/mp_208298_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/If you have two ears and a scrolling thumb…Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode!Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like…🧵 How we’ve seen it perform 🧵What people seem to be thinking about it 🧵 Whether or not we think Threads is a new “shiny object” 🧵How to get your hands on a free resource with 5 accounts I’m loving And more!If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I!
![#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why [Video]](https://video.getpvd.com/wp-content/uploads/2023/07/mp_208075_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/ HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why) I’ll be honest — I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business. The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers — and the sooner you get started, the more insights you’ll be able to glean over time. Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many! That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy. And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it. Happy listening! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
![#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul [Video]](https://video.getpvd.com/wp-content/uploads/2023/07/mp_208051_0_0jpg.jpg)
Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/What being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth. This has been a big initiative of mine over the past several years, and something that I’ve committed to daily. But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general. Heck, you might even feel intimidated about what it actually meansto become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK!The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start — and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul. Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies. In this episode, they share: Specific ways you can be more LGBTQ+ inclusive in your businessHow being LGBTQ+ inclusive help facilitate long-term business growthThe biggest misconceptions that businesses have about LGBTQ+ allyshipHow to avoid being a performative ally, and become an authentic allyPlus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you. So pop in your earpods, grab a tasty beverage, and give this episode your full attention. Here’s a glance at this episode…[02:35] Today is all about LGBTQ+ inclusion and keeping it top of mind.[05:49] People are often afraid of saying the wrong thing. Hank says not to worry, mistakes are normal. [07:03] Hank is a non-binary human living in Sydney, Australia. Their first business was wedding photography. In 2017, Hank came out and came out as a queer-owned business.[11:14] Hank now helps and empowers people to connect with LGBTQ+ businesses in an authentic way.[12:15] Supporting their community was a journey. Hank began supporting the wedding industry and has branched out in helping different markets connect. [15:33] Think about your ideal community. What role does gender or sexuality play in the assumptions that you make? Have you missed out on people, because you haven’t gone out of your way to be inclusive?[17:01] What’s more important than describing the ideal avatar is finding the problems that they’re dealing with and what they’re afraid of. Focus Less on gender and assumptions, because that’s not inclusive.[19:06] How can you broaden the scope of your avatar definition to go out of your way and communicate that you’re inclusive?[20:13] Review the gendered language in your messaging and find alternative ways that are inclusive of all people.[22:20] Take the time to ask the question of whether is anyone being forgotten when you’re speaking.[24:26] The opposite of authentic is performative. Pretending we’re an ally is performative. Authentic allyship means actual impactful powerful allyship.[27:13] 20% of people 18 to 25 identify as part of the LGBTQ+ community. You want your language and business model to include this 20% of the community.[29:53] Showing allyship is the right thing to do, and if you don’t, you’ll be left behind. It’s important to keep your business healthy and growing for the next 10 years.[30:53] Misconceptions about allyship include: 1. Only queer people are qualified to talk about queer issues. 2. Having a queer friend or employee isn’t enough. There’s still a responsibility to do the work. 3. There’s a misconception that allies always say the right thing. This just isn’t the case.[35:44] Hank shares an example of misgendering and making assumptions. Use gender-neutral language like pronouns of they/them.[45:53] What can you do to make your business more LGBTQ+ inclusive?Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!