![#676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year [Video]](https://video.getpvd.com/wp-content/uploads/2024/05/mp_216260_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/05/676/ BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here: https://www.amyporterfield.com/2024/05/676/My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! Picture this: you kicking off your year with a crystal clear vision of what’s possible for your business and a rock-solid plan to reach those revenue goals? It’s not too good to be true, my friend! In fact, it’s totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year! Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren’t your thing (I’m pointing to myself here). But as an entrepreneur, I can’t emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful. Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it’s only May, but trust me – it’s never too late or too early to start planning. So, grab a pen and paper or open that note-taking Google doc because, in this episode, I’m guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan. Today, I cover: 7:56: Questions to ask when reflecting on your last 12 months 9:20: A simple exercise for brainstorming your big ideas 10:35: How to get super intentional when designing your next year 12:45: Advice for deciding on your non-negotiables 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit 25:55: The importance of understanding your numbers 30:58: Why you should never focus on the ‘how’ in your planning stage33:35: Tips for taking a step back to audit, check, and prune your draft 38:15: Making informed decisions about your promotion and launch calendar44:20: How to break down your finalized yearly revenue projections by quarters Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
Increase Course Reach
![#675: What To Do When You Launch At The Same Time As Your Peers [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_216167_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/675/ Avoiding distractions, comparisons, and insecurities during a launch. Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is! Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can’t let your insecurities or urges to compare yourself to your peers get the best of you! I’ve never talked about this topic on the podcast before, but it’s an important one. In this episode, I walk you through how I’ve managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage. In this episode, I cover: 4:54: Why you should always question and revisit your first thoughts 7:21: Tips for avoiding distractions and comparisons during a launch11:09: How to use healthy competition to light your fire 12:53: My inversion problem solving exercise 15:33: Deciding on your unique abundance motto Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024 [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_216021_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/673/ Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it’s reading as much as possible! Believe it or not, reading books isn’t just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health! Now, I’m not going to recommend the usual business or finance books that you’ve probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I’m on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! I know that you’re extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That’s why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. In this episode, you’ll hear: 1:16: Tips for finding time to read within your busy schedule 5:54: A book for building your business that can thrive without you being directly involved 8:33: A book for mastering self-improvement and the ability to learn new skills 10:08: A book that highlights the importance of courage and managing expectations 12:27: A book for transforming self-sabotage into power and building your emotional intelligence 15:09: My favorite fun reads and page-turning biographies Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#671: A Look Inside My Membership: Momentum [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215858_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/671/How my exclusive Momentum membership has scaled my business and upleveled my community. Today’s episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I’m super excited to give you a sneak peek into this fantastic community!If you didn’t know about my membership program before, don’t worry! It’s probably because it’s reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we’ve been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you’re not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!To give you a complete picture of what makes Momentum so special, I’ve enlisted the help of my fabulous team. You’ll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. Today, I cover: 5:50: Front end memberships vs. back end memberships9:40: Behind-the-scenes of my Momentum membership community 13:20: How Momentum is organized within our membership hub16:28: The 4 deliverables we roll out every month without overwhelming our members23:29: Why it’s possible to create and sell a memberships even with a small team or no team at all 28:07: Strategies for creating a supportive community with empowered members 32:44: Tips and tricks for keeping your retention rate high 37:15: The most common challenges we’ve faced and how my team overcame themListen in if you’re curious about how memberships work or thinking about starting your own! This episode is packed with value that you won’t want to miss. If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215753_0_0jpg.jpg)
https://www.amyporterfield.com/2024/04/670/Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he’s here to share all the secrets of how you can do the same. I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you’ve been questioning taking the leap into full-time entrepreneurship, Mike’s story will have you ready to jump! Today, we discuss: 5:48 Mike’s fascinating transition from his corporate job into entrepreneurship 16:33 How Mike overcame his entrepreneurial imposter syndrome and overwhelm23:33 Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 30:31 Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list36:15 Expert advice for speaking on stage Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#669: The Genius Business Idea I Wish I Had Thought of Sooner [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215681_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/669/ Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your business.I have some super exciting news to share with you today (drum roll please)! I’m thrilled to announce that I’ve created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation. Now, you may be wondering why YOU should care about the inner workings of MY business. Here’s the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams. That’s why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I’ve learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students! Even if you’re just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It’s always a brilliant idea to look ahead and visualize what’s possible for you. Trust me – building out your teams is not as far away as it may seem! And if you’re looking to restructure your teams, this will be just what you need to hear. Today, I share: 4:00 A behind the scenes of my teams and departments 6:12 Why I decided to combine my content and community departments 11:53 Advice for building a team that will best support your students 13:58 How to be more intentional and mindful with your team structuresListen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/harley-jordon/ Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels. My friend, buckle up because today’s episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn’t wait one more minute to pick her brain! In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen. But that’s not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won’t want to miss our unbelievably valuable conversation! Today, you’ll hear about: 6:33: Harley’s background as a social media strategist 8:15: Why Harley decided to make her quiz and how she launched it15:24: Exactly how Harley’s Instagram reels went insanely viral 21:30: Advice for managing negative comments and misunderstandings24:46: How to leverage a quiz to sell your offer and build your email list33:04: Tips for optimizing and embracing your social media presence 35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends39:49: Why quizzes are so effective for scaling your business Listen in and head over to Harley’s quiz now! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#666: April Fools’ Takeover: Why Telling Your Story Will Not Help Your Business With Donald Miller [Video]](https://video.getpvd.com/wp-content/uploads/2024/04/mp_215494_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/don/ This copywriting strategy will completely transform your business with Donald Miller.Happy April Fool’s Day, my friends! Donald Miller has taken over the Online Marketing Made Easy podcast to share his brilliant insights on the power of story structure that will absolutely transform your business. Donald has built a multi-seven-figure business, and he’s done it by creating compelling stories that connect with his audience and drive conversions. With practical advice and real-world examples, Donald shares his expert tips on everything from copywriting formulas to common messaging mistakes and optimizing tools like ChatGPT. He even reveals his secrets on making the most “boring” topics way more captivating with super effective copy. Be sure to listen in and learn from the best!Follow DonaldBusiness Made Simple with Donald Miller Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338Coach Builder by Donald Miller Book: https://www.amazon.com/Coach-Builder-Expertise-Profitable-Coaching/dp/1400226961Instagram: https://www.instagram.com/donaldmiller/?hl=enWebsite: https://www.donaldmiller.com/Follow AmyOnline Marketing Made Easy: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545Instagram: https://www.instagram.com/amyporterfield/ Website: https://www.amyporterfield.com/If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215422_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/665/ Leveraging AI tools to build scalable course memberships with Stu McLaren.I’m sure you know that AI has become a massive part of our world over the past few years, and it’s become so integrated into our daily lives and businesses. For my business, it has been absolutely mindblowing to see just how much it has streamlined processes, increased efficiency, and grown our numbers in so many areas. My sweet friend, if you want to grow your online business beyond your digital courses, you might want to start thinking about memberships! So, it’s good that I brought my dear friend, Stu McLaren, back to the podcast to talk all about leveraging AI to build some incredible course memberships. Stu is truly THE membership genius, and he’s my go-to guy when it comes to learning how to create and launch scalable memberships. He has helped countless experts, authors, speakers, and business owners just like you translate their skills into recurring revenue through memberships. Believe me – you literally can’t afford to miss his expert strategies, tips, and advice for crafting your membership! So, if you’re curious about AI, if you’ve been thinking about creating a membership, or if you already have a membership and want it to continue to thrive, this is the episode for you!Today, we discuss: 4:28: The ways AI has streamled Q&A processes and content personalization for Stu’s business 12:15: Strategies to make your knowledge stand out from AI tools 16:22: Navigating AI’s impact on course memberships 24:13: How to use AI to free up more of your valuable time 26:23: Why you need to create a course membership for your online business 31:18: The keys to highly successful memberships 39:49: Everything you will learn in Stu’s FREE membership workshop Listen in and get ready to connect deeper with your beautiful community, scale your business, and free up way more time to spend doing the things you love! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#658: What To Look For When Hiring A Right Hand Person [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_214824_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/658/ Every lesson, tip, and strategy I’ve learned from my first year with my CEO.As an entrepreneur, I completely understand that your business is your baby, and you’ve put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles! That’s why I want to share with you all the lessons, tips, and strategies I’ve learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you’re just starting out or want to make the leap to the next level, this conversation is for you. I’ve said it before and I’ll say it again – hiring is one of the best decisions you can make for your business! I don’t believe there’s any special prize for doing everything by yourself – it’s okay to ask for help. I promise you’ll get to where you want to go so much faster with the right support! Just imagine the possibilities when you’re free to shine in your zone of genius while your CEO handles the nitty-gritty. Today, you’ll hear about: 3:43: What is an integrator? 4:48: Being mindful of codependency to avoid emotional distractions9:08: How to get super clear on the roles and responsibilities for you and your CEO13:22: Why you have to take a backseat, be a mentor, and let go of your ego 16:11: Tips for developing a healthy relationship with your CEO21:03: The importance of regular and positive communication Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214699_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/657/ Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it’s all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it’s not even social media at all (more on that later!) – it’s a pure ROI goldmine that’s just waiting to be explored. To help guide us through everything Pinterest has to offer, I’m joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert. Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm. If you’re just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you’re still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible. You’ll hear all about: 4:18: How Pinterest completely shifted Jenna’s business strategy 6:15: The ways Pinterest is different than social media 10:44: Why you should focus on monthly views on Pinterest, not followers13:00: The anatomy of a perfect pin and the science behind the algorithm 20:41: Tips for reviving an old Pinterest account 23:09: The importance of the captions on your pins30:20: Understanding the trends on Pinterest 34:18: Everything to know about optimizing your pins for traffic and engagement Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you’ll love it!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
![#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214528_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/655/ Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima. Today, we’re not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we’re talking about something even more important for you and your business – your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights.If you feel like you’ve hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don’t worry! I’ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers! Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L’Oreal. So, she knows what she’s talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business. We also touch on Jamie’s new unbelievable book, “Worthy,” which is full of so many juicy tips and tricks that will truly change the way you walk through life. In this episode, we discuss: 10:55: The difference between self-confidence and self-worth21:14: Strategies Jamie used to overcome her lowest self-worth moments 30:09: How to know if you’re in “survival mode” and the impact it has on your business 34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self36:37: Everything you can expect when you dive into “Worthy” Listen in because everything becomes possible when you believe you’re enough. Your dreams, ambitions, and goals all align with your self-worth!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545