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Online Courses

#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione [Video]

https://www.amyporterfield.com/2024/04/670/Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he’s here to share all the secrets of how you can do the same. I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you’ve been questioning taking the leap into full-time entrepreneurship, Mike’s story will have you ready to jump! Today, we discuss: 5:48 Mike’s fascinating transition from his corporate job into entrepreneurship 16:33 How Mike overcame his entrepreneurial imposter syndrome and overwhelm23:33 Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 30:31 Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list36:15 Expert advice for speaking on stage Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#669: The Genius Business Idea I Wish I Had Thought of Sooner [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/669/ Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your business.I have some super exciting news to share with you today (drum roll please)! I’m thrilled to announce that I’ve created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation. Now, you may be wondering why YOU should care about the inner workings of MY business. Here’s the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams. That’s why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I’ve learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students! Even if you’re just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It’s always a brilliant idea to look ahead and visualize what’s possible for you. Trust me – building out your teams is not as far away as it may seem! And if you’re looking to restructure your teams, this will be just what you need to hear. Today, I share: 4:00 A behind the scenes of my teams and departments 6:12 Why I decided to combine my content and community departments 11:53 Advice for building a team that will best support your students 13:58 How to be more intentional and mindful with your team structuresListen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

BONUS: Reel Success: How 3 Short Videos and A Quiz Attracted 30K Subscribers with Harley Jordan

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/harley-jordon/ Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels. My friend, buckle up because today’s episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn’t wait one more minute to pick her brain! In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen. But that’s not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won’t want to miss our unbelievably valuable conversation! Today, you’ll hear about: 6:33: Harley’s background as a social media strategist 8:15: Why Harley decided to make her quiz and how she launched it15:24: Exactly how Harley’s Instagram reels went insanely viral 21:30: Advice for managing negative comments and misunderstandings24:46: How to leverage a quiz to sell your offer and build your email list33:04: Tips for optimizing and embracing your social media presence 35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends39:49: Why quizzes are so effective for scaling your business Listen in and head over to Harley’s quiz now! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#668 Secrets from a Multi-Million Dollar Marketing Team [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/668/Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I’m lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. Now, I know you’re asking yourself, “Amy, what if I don’t have an entire marketing team?” Don’t worry! Today, I’m lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We’ve found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what’s happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! Today, you’ll hear about: 4:31: Why mastering data driven refinement will increase your creativity10:11: Strategies for gathering data as a small business or solopreneur 11:48: Our secret to success “rinse and repeat” method 15:33: How to use a high converting webinar as a sales vehicle 21:02: Tools to simplify your launch process25:08: Breaking down our 360 marketing mindset 28:53: Tips and tricks for optimizing your off-season Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#666: April Fools’ Takeover: Why Telling Your Story Will Not Help Your Business With Donald Miller [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/04/don/ This copywriting strategy will completely transform your business with Donald Miller.Happy April Fool’s Day, my friends! Donald Miller has taken over the Online Marketing Made Easy podcast to share his brilliant insights on the power of story structure that will absolutely transform your business. Donald has built a multi-seven-figure business, and he’s done it by creating compelling stories that connect with his audience and drive conversions. With practical advice and real-world examples, Donald shares his expert tips on everything from copywriting formulas to common messaging mistakes and optimizing tools like ChatGPT. He even reveals his secrets on making the most “boring” topics way more captivating with super effective copy. Be sure to listen in and learn from the best!Follow DonaldBusiness Made Simple with Donald Miller Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338Coach Builder by Donald Miller Book: https://www.amazon.com/Coach-Builder-Expertise-Profitable-Coaching/dp/1400226961Instagram: https://www.instagram.com/donaldmiller/?hl=enWebsite: https://www.donaldmiller.com/Follow AmyOnline Marketing Made Easy: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545Instagram: https://www.instagram.com/amyporterfield/ Website: https://www.amyporterfield.com/If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/665/ Leveraging AI tools to build scalable course memberships with Stu McLaren.I’m sure you know that AI has become a massive part of our world over the past few years, and it’s become so integrated into our daily lives and businesses. For my business, it has been absolutely mindblowing to see just how much it has streamlined processes, increased efficiency, and grown our numbers in so many areas. My sweet friend, if you want to grow your online business beyond your digital courses, you might want to start thinking about memberships! So, it’s good that I brought my dear friend, Stu McLaren, back to the podcast to talk all about leveraging AI to build some incredible course memberships. Stu is truly THE membership genius, and he’s my go-to guy when it comes to learning how to create and launch scalable memberships. He has helped countless experts, authors, speakers, and business owners just like you translate their skills into recurring revenue through memberships. Believe me – you literally can’t afford to miss his expert strategies, tips, and advice for crafting your membership! So, if you’re curious about AI, if you’ve been thinking about creating a membership, or if you already have a membership and want it to continue to thrive, this is the episode for you!Today, we discuss: 4:28: The ways AI has streamled Q&A processes and content personalization for Stu’s business 12:15: Strategies to make your knowledge stand out from AI tools 16:22: Navigating AI’s impact on course memberships 24:13: How to use AI to free up more of your valuable time 26:23: Why you need to create a course membership for your online business 31:18: The keys to highly successful memberships 39:49: Everything you will learn in Stu’s FREE membership workshop Listen in and get ready to connect deeper with your beautiful community, scale your business, and free up way more time to spend doing the things you love! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/664/ My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I’m so excited to share with you Part 2 of The Multi-Millionaire Mindset: Five Things to Do for Dramatic Growth. But if you still need to check out Part 1, make sure to do that first, and then come back here for the next step! In this part, I give you a super simple and incredibly helpful checklist that you can use every quarter to evaluate your progress in those five areas. It doesn’t matter whether you’re a seasoned entrepreneur or a newbie – this checklist will be your secret weapon for achieving your goals. I’ve personally used this strategy and checklist in quarterly meetings with my team so I can guarantee it’s been proven successful. But let me tell you, it’s not just about checking off boxes on a list. It’s all about taking action and making moves towards your goals. That’s why I also share some tips and tricks for staying right on schedule and avoiding any distractions. In this episode, I cover: 2:19: A refresher of the 5 things that you should focus on each quarter for growth3:22: How my team uses quarterly check-ins to help us reach our goals6:19: Tips and tools for staying on track 9:12: A checklist for evaluating your progress in personal and business growth 11:57: How to get your hands on my special freebie! Listen in, and if you know someone who’s working hard to build their business and could use this checklist, please don’t hesitate to send them my way!If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/663/ Building a business free of overwhelm with an efficient customer experience department.Today, I’m feeling grateful for running my business for the past 15 years! I’ve had the pleasure of building incredible teams along the way, including my customer experience department. I’m so proud of the crucial role they’ve played in supporting both our company and our students.In this episode, I share my CX team’s strategies for managing time, avoiding overwhelm, and handling all responsibilities effectively. Trust me, customer service is not just about responding to emails and questions – it’s about using every interaction as an opportunity to showcase your company values and turn one-time buyers into lifelong brand supporters!Even if you’re just starting out, you’ll eventually need to build a team as your business grows, and having a CX department that takes care of all the details so you can focus on creating amazing courses, memberships, and masterminds can make all the difference.You’ll hear all about: 4:07: Hiring people who are cultural fits with a willingness to help in other departments 9:05: How my CX team protects their time, sets daily goals, and avoids email overwhelm 15:47: Tools for automating repetitive tasks 19:37: Tips for using guided responses to increase efficiency and accuracy when replying to customers 24:32: Three customizable AI prompts for crafting thoughtful guided responses 27:52: The importance of having a quality control checklist Listen in and make these strategies your own so that you can build a business free from overwhelm! Customizable ChatGPT prompts for crafting effective guided responses: Prompt #1 for if you often see students having issues finding your trainings: My students occasionally encounter difficulties accessing a weekly live video I host. Can you create a helpful and empathetic response explaining the common steps to troubleshoot this? Please include guidance on finding the video pinned to the Facebook Group… and tell them to make sure they’re connected to WIFI rather than data on their phone if the video is not streaming well. Also, add a note offering further assistance if these steps don’t resolve the issue.Prompt #2 for students who feel behind in your course: Write a compassionate and constructive response for students who have not been able to start my course and feel behind due to their life circumstances. The response should acknowledge their concerns, and provide suggestions on how to make the most of the course materials. Include the reminder students can go at their own pace because they have lifetime access to the course. Add in advice to download the step-by-step PDFs, and take advantage of personalized support options like the weekly Q&As I host. End the response inviting them to reach out with specific areas they’re struggling with, and tell them I am happy to help further. Prompt #3 for ensuring students can easily log into your course:I need a guided response for technical support questions related to my students not being able to log into their course that’s hosted on Kajabi. The response should be easy to understand for non-technical users. Include this login link and steps to check their spam folder for the email containing their password details. Provide an option for them to reply if the problem persists.If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1 [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/662/ This is the only goal-setting and productivity strategy you will need for 2024! Can you believe we’re almost through the first quarter of 2024?! Time is flying by so quickly, and you might be feeling like you’re falling behind on reaching those big goals you set for yourself in January. But don’t worry, my friend! I’m here to help you out with the ultimate strategy for goal setting and productivity that will make you achieve more and stress less in 2024! We all have big dreams at the start of the year, but sometimes, they can fade away quicker than expected. But with the mindset shift I talk about in this episode, your big goals will become more manageable, you’ll make business decisions with confidence, and you’ll feel like the best version of yourself and the entrepreneur you’ve always wanted to be in no time! Plus, I’m going to break down this strategy into two podcast episodes. In this first part, I’ll share what the strategy is all about and how I apply it in my own life and business. And in the second part, I’ll give you practical tips on implementing it into YOUR own life and business. So be sure to mark your calendar for March 26th! Today, you’ll hear about: 2:44: A small mindset shift for making your big goals less overwhelming5:31: Why you need to prioritize internal self-awareness and external self-care9:44: Strategies for taking inventory of your current experience and the desires for your future self14:54: A reminder that expansion and massive results don’t happen overnight but you can still enjoy the ride! Listen in and get going on the journey to achieve your goals TODAY! Trust me, my friend, you’ll be looking back at them way quicker than you think! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/661/ Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today’s episode is truly a treat! My fantastic guest and I go way back (I’m talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She’s here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! I’m so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind “Talking Shrimp,” the co-creator of “The Copy Cure,” and the author of the hilariously titled book “Tough Titties” – yes, you read that right! Now, Laura’s not your average award-winning copywriter; she’s on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! Today, we discuss: 6:28: How to get paid just for being yourself in the online space14:37: Why it’s never too late to chase your dreams21:31: Laura’s “relaxed timeline” approach to business 31:52: The wonderful ways Laura’s lifestyle differs from mine34:10: Advice for finding your version of success on your own terms 38:19: Tips and tricks for writing a killer email subject line44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI49:11: Behind-the-scenes of Laura’s book, “Tough Titties”Listen in because embracing your authentic self doesn’t just feel amazing – it’s an absolute gift for your business! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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#660: Learn to Love What It Takes To Get What You Want [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/660/ Why embracing the uncomfortable moments will always get you closer to what you want.I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you’re having one of those days where nothing seems to be going right, and you’re questioning why you even started your entrepreneurial journey in the first place. Don’t worry, my friend, we’ve all been there! Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I’ve learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals! In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want.” I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!Today, you’ll hear about: 3:01: Why you need to shift your mindset about the hard work you’ve been doing5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business 12:15: A reminder that every day does NOT need to be a great day as an entrepreneur Listen in and embrace the discomfort because, trust me, that’s where all the magic happens! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

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Online Courses

#659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/659/ Here’s how webinars will take your marketing, sales, and audience connections to the next level.Get my FREE Webinar Blueprint here: https://www.amyporterfield.com/2024/03/659/I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it’s incredibly discouraging when you’re struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you’re relying solely on your website’s sales page, it can be even more difficult. Although sales pages are great (I use them too!), they don’t always get the job done. The missing piece is often a face-to-face personal touch. And that’s where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list. I know – it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I’m lifting the curtain on preparing and perfecting your webinar! In this episode, I cover: 9:54: Tips for understanding your ideal customer avatars (ICAs) 13:38: My webinar promise from my previous launch of Digital Course Academy16:20: A step-by-step guide for structuring your webinar 22:21: How to craft exciting and fast-paced slides 27:35: Advice for an efficient Q&A session 31:59: Transforming your webinars from one-time events to lasting resources 40:22: 3 tasks and action items to give to a VA when preparing for a webinar 42:41: What is your pre-webinar ritual? Listen in and remember that webinars aren’t just about selling. They’re about connecting, inspiring, and empowering your audience. Trust me, you won’t regret giving them a try! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545