[WATCH] Amaboxoboxo! Eskort campaign on the ball amid flurry of Bok advertising [Video]

Branding expert Zetu Damane picks Eskort’s #GoSpringbox campaign as her advertising hero of the week on The Money Show.

McCann Joburg’s Zetu Damane shares the week’s advertising heroes and zeros on The Money Show.

Screengrab from Eskort SA’s Go Springbox TV campaign on YouTube

On this week’s “Heroes and Zeros” on The Money Show, our branding expert couldn’t help but focus on the avalanche of advertising featuring the Springboks and their Rugby World Cup campaign.

Sifting through the good, the bad and the ugly, it was Eskort’s #GoSpringbox campaign that stood out for Zetu Damane, chief strategy officer at McCann Joburg.

RELATED: WATCH An electrifying new ‘anthem’ for #RWC23 – hilarious or depressing?

The hashtag went wild after pictures of a contentious Eskort billboard in Johannesburg were shared on social media.

RELATED: ‘Go Springbox’ – terrible spelling slip or brilliant marketing move?

The pork manufacturer’s apparent misspelling of the team name of …

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