In this video, Caspian Studios delves into the world of podcasting and email marketing, sharing their journey and experiences:
🎙️ Who They Are
Caspian Studios is a podcast as a service company, known for producing content series tailored for B2B businesses. With a production lineup of over 60 shows, including the highly popular fiction podcast “Murder in HR,” they are dedicated to delivering top-quality content.
📧 ActiveCampaign’s Role
Discover why Caspian Studios considers ActiveCampaign their primary tool for email marketing. Their commitment to ensuring emails land in inboxes, rather than spam folders, is paramount. ActiveCampaign is used to effectively reach different lists and segments.
📬 The Power of Their Core Newsletter
Caspian Studios’ core newsletter, which reaches 2000+ subscribers, boasts impressive engagement, response rates, and click-through rates. It serves as a crucial driver of revenue and a platform for maintaining high-quality communication.
💡 Saving Time with Automation
To manage the multitude of podcasts in their portfolio, Caspian Studios relies on time-saving automations. They’ve saved hundreds of hours by employing drag-and-drop automation setups.
🎯 Personalization Matters
Caspian Studios places great emphasis on personalized communication. They’re dedicated to tailoring emails to each individual, ensuring a unique experience for their audience.
💌 Beyond Bulk Emails
They do not settle for one-size-fits-all approaches. Instead, they strive to deliver tailored content to their customers, community, and prospects, making their outreach efforts more meaningful.
🚀 Top Advice for Marketing Automation
Their expert advice: Create a concise three-email sequence for new email subscribers. It’s a two-way communication street – they learn about their audience while the audience learns about them. They see a major uptick in listens after sending out a suggestion of what specific episode to start on in the 3rd email.
📈 Success with Automation
Caspian Studios’ automated approach yields excellent click-through rates, providing the information people seek when embarking on something new.
Join Caspian Studios as they share their insights, experiences, and the tools that have led to their podcasting and email marketing success. Don’t forget to like, subscribe, and hit the notification bell for more valuable content!
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00:00 Introduction
00:15 They chose ActiveCampaign for Deliverability
00:57 Automation templates save hundreds of hours
01:15 Personalization and Segmentation
01:34 Advice for podcaster marketing – 3 step automation