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Entrepreneurship

Using automations to save time and push podcasts with Caspian Studios [Video]

Using automations to save time and push podcasts with Caspian Studios

In this video, Caspian Studios delves into the world of podcasting and email marketing, sharing their journey and experiences:

πŸŽ™οΈ Who They Are
Caspian Studios is a podcast as a service company, known for producing content series tailored for B2B businesses. With a production lineup of over 60 shows, including the highly popular fiction podcast “Murder in HR,” they are dedicated to delivering top-quality content.

πŸ“§ ActiveCampaign’s Role
Discover why Caspian Studios considers ActiveCampaign their primary tool for email marketing. Their commitment to ensuring emails land in inboxes, rather than spam folders, is paramount. ActiveCampaign is used to effectively reach different lists and segments.

πŸ“¬ The Power of Their Core Newsletter
Caspian Studios’ core newsletter, which reaches 2000+ subscribers, boasts impressive engagement, response rates, and click-through rates. It serves as a crucial driver of revenue and a platform for maintaining high-quality communication.

πŸ’‘ Saving Time with Automation
To manage the multitude of podcasts in their portfolio, Caspian Studios relies on time-saving automations. They’ve saved hundreds of hours by employing drag-and-drop automation setups.

🎯 Personalization Matters
Caspian Studios places great emphasis on personalized communication. They’re dedicated to tailoring emails to each individual, ensuring a unique experience for their audience.

πŸ’Œ Beyond Bulk Emails
They do not settle for one-size-fits-all approaches. Instead, they strive to deliver tailored content to their customers, community, and prospects, making their outreach efforts more meaningful.

πŸš€ Top Advice for Marketing Automation
Their expert advice: Create a concise three-email sequence for new email subscribers. It’s a two-way communication street – they learn about their audience while the audience learns about them. They see a major uptick in listens after sending out a suggestion of what specific episode to start on in the 3rd email.

πŸ“ˆ Success with Automation
Caspian Studios’ automated approach yields excellent click-through rates, providing the information people seek when embarking on something new.

Join Caspian Studios as they share their insights, experiences, and the tools that have led to their podcasting and email marketing success. Don’t forget to like, subscribe, and hit the notification bell for more valuable content!

Subscribe for more tips, information, and marketing best practices!

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#automation #podcast #savetime #podcastmarketing #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience
00:00 Introduction
00:15 They chose ActiveCampaign for Deliverability
00:57 Automation templates save hundreds of hours
01:15 Personalization and Segmentation
01:34 Advice for podcaster marketing – 3 step automation

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Categories
Entrepreneurship

PepsiCo's Secrets for Talent and Culture. [Video]

Are you looking to build a team of unicorns πŸ¦„ for your business?Dive into this enlightening conversation with Chris Do as he sits down with PepsiCo's SVP and Chief Design Officer, Mauro Porcini, to uncover the secrets of identifying, nurturing, and retaining exceptional talent. 🌟Mauro Porcini shares his expertise in creating a culture of innovation and the critical role of a Chief Design Officer in shaping both products and team dynamics. Whether you're hiring your first employee or managing your 300th, this video will equip you with the strategies you need for a thriving, loyal, and productive workforce.Key Takeaways:βœ… How to identify individual superpowers in your teamβœ… The importance of embodying the traits you seek in othersβœ… The art of inspiring your team for maximum creativity and loyaltyβœ… Balancing fair compensation with nurturing a shared visionβœ… The Chief Design Officer's role in finance, HR, and corporate cultureβœ… Blending disruption & integration to propel business valueMauro Porcini doesn't just talk the talk; he's backed by years of delivering concrete results and has cultivated an environment driven by love and respect at PepsiCo.In this episode:0:00 - Intro0:31 - Identifying People's Superpowers01:03 - Strategies for Hiring the Right Talent02:06 - Personal Development and Role Modeling03:08 - Growing and Retaining Talent within a Company Culture04:08 - Compensation and Rewards in Talent Retention05:11 - The Crucial Balance in a Chief Design Officer's Role06:22 - The Dance of Disrupting and Integrating#hiringtalent #pepsico #companyculture Get access to more for FREE here: https://thefutur.com/free-resourcesπŸš€ Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/acceleratorπŸ₯‡ Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shopπŸŽ™ The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media