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The Best Ways to Invest In Your Branding [Video]

The Best Ways to Invest In Your Branding

In the dynamic and ever-evolving landscape of business, the value of a strong and recognizable brand cannot be overstated. Your brand is more than just a logo or a tagline; it’s the sum total of how your customers perceive your business, products, and services. Effective branding has the power to create emotional connections, drive customer loyalty, and ultimately propel your business forward. But how do you go about making strategic investments in your branding to ensure lasting success?

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Every successful branding journey begins with a compelling brand identity. Your brand identity encompasses your company’s values, mission, and unique selling points. By investing in crafting a clear and authentic identity, you lay the foundation for consistent messaging and a strong market presence.

High-quality content that resonates with your target audience can significantly enhance your brand’s reputation. Whether it’s through blog posts, social media content, videos, or other forms of media, investing in a robust content strategy can position your brand as an authority in your industry.

The experience customers have with your brand directly impacts their perception. Investing in exceptional customer service and support, as well as optimizing user experience for your website and other platforms, can create positive associations and foster brand loyalty.

Allocating resources to innovative marketing strategies can set your brand apart from the competition. Whether it’s through influencer collaborations, experiential events, or cutting-edge digital campaigns, investing in unique marketing approaches can lead to increased brand visibility and engagement.

Consistency is the glue that holds your branding together. Every touchpoint, from your website to your packaging, should reflect a consistent brand message and image. Investing in maintaining this consistency demonstrates professionalism and reliability to your audience.

Investing in community engagement initiatives, such as partnerships, sponsorships, or charitable contributions, can demonstrate your brand’s commitment to social responsibility. This type of investment not only enhances your brand image but also fosters a positive reputation in the eyes of your audience.

Investing in data analytics and market research allows you to gain insights into customer preferences and trends. These insights can help you refine your branding strategy over time, making it more effective and adaptable.

Finally, consider branding investments as part of a long-term vision. Branding is an ongoing process, and the returns on your investments may not be immediate. However, the cumulative effect of strategic investments over time can result in a brand that stands the test of time.

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How to Choose the Right Colour for Your Brand | Basic Marketing Colour Psychology [Video]
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How to Choose the Right Colour for Your Brand | Basic Marketing Colour Psychology [Video]

What do colours mean to you? What is your favourite colour? What is colour psychology?! Each colour has both positive and negative associations which makes it really important to ensure your business uses the right colours to send the right message to your customers. This video covers key meanings behind colours to help you select the RIGHT colour for your business brand.________________________________________________________________________Timestamps for this Branding Colour Psychology Video:00:00 Colours and meanings01:06 Why are colours important in branding?02:00 What is Colour Psychology?02:33 How are colours influencing customers?02:36 The psychology and effect of Red03:09 The psychology and effect of Orange03:28 The psychology and effect of Yellow04:10 The psychology and effect of Blue05:13 The psychology and effect of Black05:31 Different colour meanings in different industries05:38 Why McDonalds uses Red and Yellow06:15 Why Fanta is orange06:31 Why Redbull uses Red and Blue06:42 Why tech and insurance companies use Blue in their branding06:56 Different meanings of colours in different cultures________________________________________________________________________Sources and References used in Video:Roaf, H.E., 1933. Colour vision. Physiological Reviews, 13(1), pp.43-79.B. Mikellides, (2012) 4 - Colour psychology: the emotional effects of colour perceptionhttps://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/https://99designs.com/blog/tips/branding-colors/https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10https://study.com/academy/lesson/color-meanings-in-different-cultures.html________________________________________________________________________Thanks so much for watching and don’t forget to like and subscribe to give this video (and my self-esteem) a boost! Follow me on Instagram and come say hi.This video is not sponsored but I may received commission on any links in the description.___________________________________________________________________________#colourpsychology #smallbusinessmarketing #marketingmum #branding

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How To Start An Online Six Figure Business in 2022 (Go From $0 To $100,000 In One Year) [Video]
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How To Start An Online Six Figure Business in 2022 (Go From $0 To $100,000 In One Year) [Video]

Learn step by step how to start an online six figure business in 2022 and go from $0 to $100,000 in one year. This is the same strategy i used and how I went from $0 and to six figures in one year starting my online coaching business. Subscribehttp://www.youtube.com/shaunsurgener?sub_confirmation=1LINKS: 🏦 EARN 8.05% APY WITH GEMINI EARN: https://www.gemini.com/share/enq4zdlce📈 Earn Free Stocks With RobinHood 🤝 https://join.robinhood.com/shauns824💰 Earn Up To 12% APY on Voyager Crypto Staking https://voyager.onelink.me/WNly/referral?af_sub5=248C02USEFUL COACHING GUIDES (FREE) ✓👉 Create Life On YOUR TERMS and Maximize Fulfillment in 90 days https://www.shaunsurgener.com/ultimate-guide-to-a-life-unleashedTOP VIDS YOU WILL ENJOY 🔥👉 6 BEST Dividend ETFs For Passive Income 2022 (That'll Make You Rich) https://youtu.be/9DpEYRbjw88👉 5 Best Travel Credit Cards 2022 https://youtu.be/c-M2CXDVWCY👉 Top 6 Monthly Dividend ETFs To Earn Income 2022 https://youtu.be/t5o1paNg7fQ👉 Top 6 Vanguard ETFs To Buy In 2022 https://youtu.be/S1lOtM3pBI4👉 5 Monthly Dividend Stocks That Will Pay Your Bills (High Yield) https://youtu.be/KtMP7RwdJCY👉 5 Easy and Free Ways To Make Money Fast Online https://youtu.be/P5uJoB1uwRg👉 High Yield Savings Accounts You Must Have https://youtu.be/pRIEDi0T7b8👉 How I Saved $100k In 4 Years With No Job https://youtu.be/wVbTD9BujnQ👉 Once You Save Your First $1k- Do This https://youtu.be/TNigVNNk0NI👉 How To Turn $10k Into $1million https://youtu.be/ufBovBRndjw👉 $60million Bel Air Mansion Tour https://youtu.be/G3a-gvOXIPQWORK WITH SHAUN🔥 Life & Finance Coaching https://www.shaunsurgener.com/ultimatelifeunleashed💪 Fitness Coaching https://www.shaunsurgener.com/fitness📅 Schedule Free 30min Consultation https://calendly.com/shaunsurgenercoachingSOCIAL▸ Website: https://www.shaunsurgener.com▸ TikTok: https://vm.tiktok.com/TTPdjkErsd/▸ Instagram: https://www.instagram.com/shaunsurgener/▸ Facebook: https://www.facebook.com/shaun.surgener/▸ FB Coaching Page: https://www.facebook.com/groups/669121597222531▸ LinkedIn: https://www.linkedin.com/in/shaunsurgener/QUESTIONS?👉 DM Shaun on IG @shaunsurgener 👉 Comment on the videoTIMESTAMP:00:00 Intro00:24 Find A Problem To Solve3:47 Identify Customer Avatar4:41 Create Your Offer5:19 Find Your Audience5:58 Engage and NurtureStarting an online business can be challenging but in this video I want to walk you through step by step how to start an online six figure business in 2022 and go from $0 to six figures in just one year. This is the strategy that I used to get my first six figures as a fitness coach and eventually also becoming a life coachThis process works no matter what type of online business or even retail business you have. It even works for e-commerce business, brick and mortar, and more. This process will help you create an online business in 2022 so that you can make money online fast and make money with no investmentHere's how to start a business online and make your first six figures as an online business or business in generalSTEP 1. FIND A PROBLEM TO SOLVEEvery business has one purpose. To solve a problem. If you are going to have an online business, service based business online, you need to understand what problem you are here to solve. SKILLSWrite down what you are skilled at or willing to learn. I also talk about side hustles and side hustle ideas on my channel all the time. PASSIONWhat are you passionate about. What brings you energy. Write down everything that you are passionate about.ECONOMYWhat will people pay you for?Then you want to determine how these all combine. For me I was into fitness and nutrition and decided to be an online fitness coach and eventually a life coach.STEP 2. IDENTIFY CUSTOMER AVATAR.The key to a successful online business is knowing your audience. Breakdown everything you know about your potential customer. From age, gender, location, desires, fears, wants, dislikes, etc.STEP 3. CREATE YOUR OFFERCreating a successful online business means you need a great offer. Customers should know exactly what they are getting purchasing from youSTEP 4. FIND YOUR AUDIENCEIf you are going to build an online business or online service based business and make money online fast and go from $0 to $100,000 fast you must know where your customers are. Youtube, instagram, forums, blogs, twitter, tiktok, pinterest, etc.STEP 5. ENGAGE AND NURTUREStarting an online business is about creating community and groups. You want to provide valuable content and info to help people with the problem that you solve for free. Over time they will begin to buy from you so you can make money.This is how to earn money online, free ways to make money, and how to start an online business in 2022.❎ These videos are simply for entertainment purposes only and should not be considered financial advice. You (and only you) are responsible for any investment losses or gains.

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What Is Service Automation? The Most Overlooked Source of Income for Small Businesses [Video]
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