Categories
Entrepreneurship

Personal Branding Tips for Agency Owners [Video]

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? Discover how to leverage your personality to build client trust and supercharge sales.šŸ”” Subscribe for More Marketing Agency Insights ā€“ https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1šŸ‘ļøā€šŸ—Øļø About Sarah Scottā€“ Website https://sarahscottstudios.com/ā€“ Email podcast@sarahscottstudios.comā€“ LinkedIn https://www.linkedin.com/in/sscott1022ā€“ LinkedIn https://www.linkedin.com/company/sarahscottstudios/ā° Timestamps00:00 Intro 02:02 About Sarah Scott07:27 Signs to Look for When Wondering Whether to Make Yourself the Face of Your Agency11:33 How to Ensure Your Personal Brand Aligns With the Values and Message of Your Agency17:00 Strategies to Increase the Visibility and Recognition of Yourself as the Face of Your Agency 21:43 How to Balance Authenticity With the Professionalism Required of an Agency Leader25:04 The Challenges of Becoming the Face of Your Agency 28:12 How to Create Effective Content That Establishes and Promotes Your Personal Brand Along With Your Agency 36:34 How to Measure the Impact of Personal Branding on Your Agencyā€™s Success#SocialMediaExaminer #MarketingAgencyShow #AgencyOwner

Categories
Online Courses

#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/02/654/ How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks.One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don’t necessarily agree with everything they say ā€“ but the way they show up in their life and for their business is somehow intriguing and inspiring. My friend, these are the types of people that you can truly learn the MOST from! That’s why, in this episode, I’m doing something a little different ā€“ I’m sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you’re uncomfortable. Each of these fabulous women are so different from me personality-wise, but they’ve all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want? In this episode, I highlight: 5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others9:32: Lauryn Bosstick’s unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial 13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses 17:21: Reese Witherspoon’s ability to transform her acting career into a successful business model 19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community So, listen in and get ready to push yourself to be the best version of yourself you can be! If youā€™re thinkingā€¦ “I love Amy and Online Marketing Made Easy,ā€ then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Categories
Online Courses

#645: How To Message Your Digital Product Or Service To Instantly Sell [Video]

To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/01/645/ Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can’t do that without some killer copywriting skills ā€“ or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isnā€™t drawn to your sales page. I’ve successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there’s always room for adjustments to align with industry trends or the evolving needs of your audience. Today, I’m sharing some super easy strategies I’ve tried and tested to boost your messaging game and talk to your audience on a human level ā€“ without any of that fancy language and jargon no one understands. Whether you’re writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! In this episode, I share: 4:29: How to clearly define the problem your offer solves 6:21: Simple tips for writing personalized, intimate, and effective sales copy12:12: A real life example of how to use a statistic in your messaging 16:46: The two frameworks my team uses to write copy in the right place at the right time 26:58: Why you should be testing and updating sales copy in real-time during launches29:57: Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you’ll be a pro at writing content that your audience can’t resist!Rate, Review, & Follow on Apple Podcasts If youā€™re thinkingā€¦ “I love Amy and Online Marketing Made Easy,ā€ then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Categories
Entrepreneurship

How To Measure Social Media ROI YT format [Video]

Download HubSpot’s Official [FREE RESOURCE] Measuring Your Social Return on Investment https://clickhubspot.com/rttDiscover how to accurately measure your Social Media ROI with our 5 proven tipsā€”a must-watch for anyone investing in social media marketing. Check out our full video!šŸ“” Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here youā€™ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!āš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding [Video]

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? Discover how one agency owner incorporated a strong personal brand and grew their marketing agency.šŸ”” Subscribe for More Marketing Agency Insights ā€“ https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1šŸ‘ļøā€šŸ—Øļø About Goldie Chanā€“ Website https://www.goldiechan.com/ā€“ Website https://www.warmrobots.com/ā€“ Email me@goldiechan.comā€“ Forbes Column https://www.forbes.com/sites/goldiechanā€“ Facebook https://www.facebook.com/GoldieCylon/ā€“ Facebook https://www.facebook.com/warmrobotsā€“ Instagram https://www.instagram.com/goldiecylon/ā€“ Instagram https://www.instagram.com/warmrobots/ā€“ LinkedIn https://www.linkedin.com/in/goldie/ā€“ LinkedIn https://www.linkedin.com/company/warmrobots/ā€“ Twitter https://twitter.com/GoldieChanā€“ Twitter https://twitter.com/WarmRobotsā° Timestamps00:00 Intro01:28 About Goldie Chan 12:31 The Core Elements of a Strong Personal Brand 17:54 How Influencer Status Benefits a Brand 22:59 How to Overcome the Fears of Becoming an Influencer 26:38 Advice for Overcoming Criticism an as Influencer 30:54 Strategies for Building and Monetizing Your Personal Brand 33:31 How to Maintain Authenticity and Professionalism as an Influencer 38:56 The Future of Personal Branding for Agency Owners #SocialMediaExaminer #MarketingAgencyShow #Branding

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Entrepreneurship

How To Measure Social Media ROI (5 Proven Tips) [Video]

Download HubSpot’s Official [FREE RESOURCE] Measuring Your Social Return on Investment https://clickhubspot.com/rttAre you struggling to measure your Social Media ROI? Stop guessing and start knowing with our 4 proven tips that will help you measure the effectiveness of your social media campaigns. In this video, we cover everything from expense tracking and revenue attribution to sentiment analysis and conversion rates. Learn the ROI formula that will reveal how profitable your campaigns are. This is a must-watch if you’re investing time and money into social media marketing. Click below to sign up for our FREE Social Media Marketing Course that dives deeper into calculating ROI. Don’t forget to subscribe and hit the bell for more actionable insights!šŸ›  Resources:ā€¢ Measuring Your Social Return on Investment (transcript) https://clickhubspot.com/4l5šŸ“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-CoursesšŸ“” Favorite Free Certification Courses:ā€¢ Digital Marketing Certification: https://clickhubspot.com/od6ā€¢ Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certificationā€¢ SEO Training Course: https://clickhubspot.com/SEO-Training-Courseā€¢ Inbound Course: https://clickhubspot.com/Inbound-Certificationā€¢ Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certificationā€¢ Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certificationā€¢ Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certificationā€¢ Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā€™ needs at any stage of growth. Today, thousands of customers around the world use HubSpotā€™s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.āš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

Categories
Entrepreneurship

Twitter’s algo has been open-sourced [Video]

Twitter, one of the world’s most influential social media platforms, has long been associated with its closely guarded algorithm, which determines the content that appears in users’ feeds. For years, the inner workings of this algorithm have remained a well-kept secret, shrouded in mystery and the subject of endless speculation. However, in recent times, the platform has faced mounting criticism and scrutiny over issues like algorithmic bias, echo chambers, and content recommendation, leading to calls for increased transparency.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________One of the most pressing concerns with algorithms in social media platforms is the potential for bias. Algorithms can inadvertently amplify existing prejudices and inequalities. Transparency fosters accountability. When the algorithm is open for scrutiny, it becomes easier to hold Twitter accountable for its impact on users, society, and the spread of information. Users and external parties can examine the code to understand how decisions are made and whether they align with Twitter’s stated policies.Opening up the algorithm encourages innovation. With a global community of developers now able to tinker with Twitter’s algorithm, we can anticipate the emergence of creative solutions, improvements, and alternative recommendation systems that could enrich the user experience.Trust is the cornerstone of any social media platform. By embracing openness, Twitter aims to rebuild trust with its user base. When users understand how the algorithm works, they are more likely to engage with the platform and feel confident in the content they encounter.Ethical considerations in technology have gained prominence in recent years. Open sourcing the algorithm aligns with a broader movement toward responsible AI and ethical tech practices. Twitter’s decision reflects a commitment to ethical transparency in its operations.However, the move to open source Twitter’s algorithm is not without challenges. Ensuring that the algorithm remains secure and free from manipulation is paramount. Twitter will need to implement robust security measures and maintain a balance between openness and safeguarding proprietary information.Twitter’s decision to open source its algorithm represents a paradigm shift in the tech industry, embracing transparency, collaboration, and accountability. It invites a global community of developers and researchers to participate in shaping the future of content recommendation on one of the world’s largest social media platforms. While challenges undoubtedly lie ahead, this move has the potential to redefine the way social media algorithms operate and underscores the growing importance of ethical tech practices in our digital age. Twitter’s algorithm going open source is not just a technological development; it’s a statement about the values of transparency, fairness, and inclusivity in the digital realm. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#twitterx #socialmediamarketing #seobasics

Categories
Entrepreneurship

The Power of Social Listening! [Video]

Watch the full video here: https://youtu.be/udjU3B2xFSAšŸ“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-CoursesšŸ“” Favorite Free Certification Courses:ā€¢ Digital Marketing Certification: https://clickhubspot.com/od6ā€¢ Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certificationā€¢ SEO Training Course: https://clickhubspot.com/SEO-Training-Courseā€¢ Inbound Course: https://clickhubspot.com/Inbound-Certificationā€¢ Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certificationā€¢ Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certificationā€¢ Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certificationā€¢ Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā€™ needs at any stage of growth. Today, thousands of customers around the world use HubSpotā€™s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.āš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

TikTok Marketing Secrets from e.l.f Cosmetics Success [Video]

Today we unravel the remarkable ascent of e.l.f Cosmetics, a beauty brand that soared from a quirky observation to Gen Z’s top pick in no time. This video dissects e.l.f ‘s ingenious strategies and offers practical insights that any business, regardless of size, can leverage. Whether you’re an entrepreneur, a marketer, or just intrigued by effective strategies, this exploration has something for you.šŸ“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-CoursesšŸ“” Favorite Free Certification Courses:ā€¢ Digital Marketing Certification: https://clickhubspot.com/od6ā€¢ Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certificationā€¢ SEO Training Course: https://clickhubspot.com/SEO-Training-Courseā€¢ Inbound Course: https://clickhubspot.com/Inbound-Certificationā€¢ Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certificationā€¢ Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certificationā€¢ Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certificationā€¢ Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā€™ needs at any stage of growth. Today, thousands of customers around the world use HubSpotā€™s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.āš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

Categories
Entrepreneurship

The Shady Hack People Are Using to Get Crazy LinkedIn Growth [Video]

In the realm of professional networking, LinkedIn has established itself as the go-to platform for individuals and businesses seeking to connect, collaborate, and unlock new opportunities. However, amidst the sea of profiles and countless networking endeavors, a shadowy undercurrent has emergedā€”a shady hack that promises unprecedented growth and influence on LinkedIn.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________LinkedIn’s algorithm is designed to promote engaging and high-quality content while facilitating meaningful connections. However, enterprising individuals have discovered loopholes and exploitable patterns within this algorithm, allowing them to artificially amplify their reach and engagement. By deciphering the underlying principles of the algorithm, we gain insights into the strategies employed by those seeking extraordinary LinkedIn growth.In this chapter, we shed light on the controversial and unorthodox tactics that some LinkedIn users employ to achieve mind-boggling growth. We explore the moral quandaries and potential consequences associated with embracing the dark side of LinkedIn growth.We explore strategies such as creating high-quality content, nurturing genuine connections, and providing value to the LinkedIn community. By adopting these principles, individuals can foster organic growth, establish credibility, and maximize their long-term opportunities.By understanding the hidden tactics, risks, and consequences, individuals can make informed choices that align with their values while striving for LinkedIn growth that stands the test of time. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#linkedingrowth #socialmediamarketing #socialmediastrategy