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Phyllis Williams-Strawder, affectionately known as the “Ghetto Country Brandmother,” is a visionary consultant with a mission to transform business branding practices. She shares her uncommon, yet caring approach, to brand building via books, social media, and the Brandma’s House Show.Watch now to learn about branding in the restaurant industry, empowering your business, and how to own your crazy.#entrepreneur #personalbranding #Brandma #brandingChapters:[01:59] – Building a Personal Brand[07:17] – Deciding to Close the Restaurant[12:02] – Formation of Ghetto Country Brandmother[21:53] – Solving the Personal Branding Problem[28:38] – Leaning into Your Crazy[31:44] – Two-Word Branding KitSponsored by – Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVscEpisode Links:Ghetto Country Brandmother Online: https://www.brandmashouse.com/Ghetto Country Brandmother Instagram: https://www.instagram.com/gcbrandmother/Ghetto Country Brandmother YouTube: https://www.youtube.com/channel/UCjMLCt3GzVUviaf340-deEwPhyllis Williams-Strawder LinkedIn: https://www.linkedin.com/in/brandma/Phyllis Williams-Strawder Book: https://www.amazon.com/dp/B0CKTSVKXPhyllis Williams-Strawder on Digital Hospitality podcast: https://content.calibbq.media/phyllis-williams-strawder-cko-creator-branding-dh103/Takeaways:The Importance of Branding – As a former restaurant owner and current consultant, Phyllis Williams-Strawder has an intimate understanding of the gap that occurs in restaurant branding. The Brandmother is on a mission to correct that by helping her “Brandbabies” become Brand Leaders.Elevator Pitches Aren’t the Answer – Phyllis Williams-Strawder places priority on branding and storytelling over pitching products. For her, an elevator pitch is not the catch-all fix that many entrepreneurs think that it is. Being able to have a conversation about your brand is more important.Owning Your Crazy – Being yourself is essential to branding. Phyllis Williams-Strawder encourages those she coaches to “own their crazy”, which means to display extreme authenticity at all times.***ABOUT PHYLLIS WILLIAMS-STRAWDER —Phyllis Williams-Strawder, better known as the Ghetto Country Brandmother (@gcbrandmother), is an author, brand strategist, and Podcast host. Her no-nonsense approach to helping companies build their brands. She is unapologetic, yet empathetic. Prior to consulting, Williams-Strawder spent time as a restaurant owner and educator. She and her husband Neil, a social media powerhouse (@RealBigmista) in his own right, work in tandem to bring authenticity to the space and encourage others to do the same.ABOUT RESTAURANT INFLUENCERS —Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.Published by Entrepreneur Media – https://entreprenuer.comProduced by Cali BBQ Media – https://content.calibbq.mediaRESTAURANT INFLUENCERS IS PRESENTED BY TOAST —Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.Toast — Powering Successful RestaurantsLearn more about Toast at https://bit.ly/3vpeVsc