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Entrepreneurship

Be Future Ready | Day – 2 | 📢Digital Marketing & SEO Course 2022 | Digital Marketing | Simplilearn [Video]

🔥Free Digital Marketing Course with Completion Certificate: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=BeFutureReadyDay2&utm_medium=DescriptionFirstFold&utm_source=youtubeIn this digital marketing course, we’ll talk about what is digital marketing, SEO, and its various concepts, social media marketing, Facebook ads, Instagram marketing, YouTube ads, content marketing, email marketing, affiliate marketing, and much more! âś…Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs#DigitalMarktingCourse #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #DigitalMarketing #LearnDigitalMarketing #DigitalMarketingForBeginners #DigitalMarketingTools #WhatIsDigitalMarketing #DigitalMarketingCourse #SimplilearnAbout Simplilearn Digital Marketing course:The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.What skills will you learn from this Digital Marketing course?This course will enable you to:1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing5 Create the right marketing messages tailored for the right audiencesWho should take this Digital Marketing course?Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:1. Marketing Managers2. Digital Marketing Specialists3. Marketing or Sales Professionals4. Management, Engineering, Business, or Communication Graduates5. Entrepreneurs or Business Owners6. Marketing ConsultantLearn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=BeFutureReadyDay2&utm_medium=Description&utm_source=youtube🔥Free Digital Marketing Course with Completion Certificate: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=BeFutureReadyDay2&utm_medium=Description&utm_source=youtubeFor more information about Simplilearn’s courses, visit: – Facebook: https://www.facebook.com/Simplilearn – Twitter: https://twitter.com/simplilearn – LinkedIn: https://www.linkedin.com/company/simplilearn/- Website: https://www.simplilearn.com – Instagram: https://www.instagram.com/simplilearn_elearning- Telegram Mobile: https://t.me/simplilearnupdates- Telegram Desktop: https://web.telegram.org/#/im?p=@simplilearnupdatesGet the Simplilearn app: https://simpli.app.link/OlbFAhqMqgb

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Entrepreneurship

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]

There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business. So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description. The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.The next thing when it comes to updating content is consolidating content. When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic? Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create. Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for. So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MN-g7XXUskc#SEO #NeilPatel #DigitalMarketing

Categories
Increase Sales

How Much Time Do You Need to Invest In SEO With a New Website That Has No Traffic [Video]

They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.Look, you don’t need to do hundreds of different things or spend hundreds, if not thousands of hours on SEO to start seeing results. I’m not telling you you’re going to rank number one for terms like “credit cards” by putting in very little time, but you can start seeing results for keywords that aren’t as competitive, or long tailed key terms. And I’m going to break down what you need to do to start, for a new website, to start seeing results. And you can do this in a handful of hours each and every single weekRESOURCES & LINKS: ____________________________________________Google Search Console: https://cloud.google.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________When you’re starting a new website, you need to be focused on creating authority in your space. This means creating lots of content, and seeing how Google will respond to different topics that you approach. Watch your rankings over time, because if you pop out content, what you’ll find is it’ll either rank well, or it won’t. And some topics do well, and some don’t. And when you start ranking higher with keywords on certain topics, write more about those topics. Don’t duplicate your content. And if you’ve been writing content keywords related to a topic that you haven’t been able to rank for, go and focus on other topics that are working. What I want you to do is go to Ubersuggest, and put it in that keyword. And when you click on the Keyword Ideas report, it’ll show you are there key terms that are more longer tail that you could potentially target, and create content around that and see what happens. And when you’re on Ubersuggest, another thing that I want you to do is, in the keyword ideas report, you have the ability to put in your domain name on the right side, and it’ll show you keywords that you could potentially rank number one, or on page one for. And this will filter the keywords, that we are focusing on the right ones from day one. By now, once you’ve implemented some of these steps, you should be getting some traffic. And now I want you to start using Google Search Console, which, funny enough, connects with Ubersuggest. And what you want to do within Google Search Console is look at the keywords that are getting a lot impressions and not enough clicks, and make sure you adapt your content to include those keywords, not just within your content, but within your title tag and your meta description. And by doing that, you’re more likely to rank for some of those keywords that are getting tons of impressions, but not enough clicks, assuming that they’re related to the content on your website and the services or products that you have to offer. A lot of people believe when you’re doing this process, you need to continually build a lot of links. And that’s not necessarily the case if you want to rank for long tail terms.Now, keyword research, another two to three hours a month, and that’ll get you all the keywords you can be targeting, and you can even create lists of these keywords within Ubersuggest. And that’s a rough breakdown of where you can get started. Now if you want a bonus tip on where you should spend some extra time, I would recommend going to Ubersuggest, putting in a URL, and looking at the site audit report. Look, if you have amazing content, but you have all these errors that prevent Google from crawling your website or indexing pages, how well do you think you’re going to rank? Not well at all, right? Because no matter how great your content is, they can’t crawl it, or understand it, or navigate through your site in an efficient way. You’re just not going to do that well. Now this tip here, in Ubersuggest when you put in your URL and you look at the site audit report, this’ll tell you all the errors and what you need to fix. And the beautiful part is, you don’t have to do this every week, but just once a month, put a new URL, and look at all the issues, and look at the issues from top to bottom. Because in Ubersuggests, it breaks down the issues that are hurting your rankings more than others that’ll have the biggest impact. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/UUZubwI6DLs#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

A Realistic Approach to SEO For Busy Solo Entrepreneurs [Video]

SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things. Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate. And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting. The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content. Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions. Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using. Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic. Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for. And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic. Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword. Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time. And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map. And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking. And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/2Kp4arQ2sM8#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

10 EASY SEO IDEAS That Will BLOW UP Your Traffic in 2021 [Video]

SEO doesn’t have to be hard. There are simple ways to grow your traffic. Today, I’m going to break down 10 easy SEO ideas that’ll blow up your traffic in 2021. RESOURCES & LINKS: ____________________________________________3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPogThe Biggest Impact on SEO: https://youtu.be/DKPT6vaWcWkUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Number one, combine pages around the same topics. Here’s what people don’t know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won’t know which page to rank. Sometimes if you’re lucky, you can get both of them to rank, but in many cases, they’ll go back and forth, it confuses Google. So what you’re better off doing is combining the pages, combine the content, having one more detailed page, and then you should get higher rankings.If you don’t know which page has more authority, you can just put in your URL into Ubersuggest and then in the backlinks report, it’ll show you which one has more links and more authority. Number two, delete underperforming pages. It’s better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic. Number three, search for the keywords that you’re trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that’ll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it’s all about keywords in your title tag and your meta description.Number four, create infographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword into Ubersuggest, it tells you, “Hey, here’s all the traffic for this keyword,” but in the left-hand navigation, there’s this content ideas report. If you click on that, it’ll tell you all the blog posts around the web that are popular, based on social shares, search traffic, backlinks. Number five, create video content on your top performing content pieces. Look, yes, Google is the most popular search engine, but what most people don’t know YouTube is the second most popular search engine. So take your best performing articles and create videos like I’m doing here and pop them up on YouTube. Number six, send link juice to pages that are sitting on page two or three of the SERPs. So on Ubersuggest, you can track your rankings and it’ll show you, for your website, what keywords you’re ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevant pages within your site. That’s called internal linking. Number seven, create “Best” related articles. Here’s what I mean by “Best” related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on.Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is it just makes your content load faster for mobile devices. I’ve implemented AMP on my site and what I’ve found is in the United States, in certain regions, it doesn’t really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMP helped me get more traffic. Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google’s just pulling from it, that’s an example of SERP snippets. Number 10, leverage backlink opportunities on Ubersuggest. Because if someone’s willing to link to three, four of your competitors, the chances are, if you hit them up, they’ll be willing to link to you as well, versus trying to hit up all these sites that don’t link to any of your competitors, and when you hit those people up, they’re going to be like, “Hey, why do I want to link to you? Again, if someone links to three or four of your competitors, the chances are they’ll link to you and this Ubersuggest backlinks opportunity report shows you all the opportunities for you to easily get links. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/9r2pdM5pVJc#SEOideas #SEO #NeilPatel

Categories
Entrepreneurship

The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I’m logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I’m getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don’t really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don’t just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I’ve gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. “How to Track and Improve Your Rankings.” Again, doesn’t have the volume that, let’s say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don’t just publish my content on YouTube. I’m also publishing it on my own website, and it’s driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I’ve been testing on YouTube, or shorts as they would call it on YouTube. Instagram’s more reels. And I just produce tons of video content each and every single week. And I don’t really do much to optimize it, right? I’m using all the code. I’m just making sure how’s my site, how’s all the schema markup, stuff like that. Lets Google know what type of content I’m using. But the point I’m trying to make is just go and create video content and publish it on your blog. It’s not that competitive. You can rank for a lot of stuff because what Google’s doing is they’re including it in the results, so not only do you have a chance of ranking for text, but, hey, there’s not as many people creating videos, so it’s not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you’re just like, “All right, I’m in the digital marketing space.” So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you’ll see the search volume. Don’t worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of ’em. So I would add agency, company, digital marketing company, let’s see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let’s go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it’s not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don’t forget the related to your business part because if you do that, then you’ll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

Categories
Entrepreneurship

The Growth Machine Behind Canva’s $6 Billion Business [Video]

HubSpot and Canva surveyed over 500 marketing leaders and learned how they adjusted their investments in response to the COVID-19 pandemic, and how they are planning to succeed in the new year. Take a look here: https://clickhubspot.com/0y7The Growth Machine Behind Canva’s $6 Billion Business. From birthday greetings to event posters, Canva has made it easier than ever for a novice to feel like a graphic design pro. Watch this video and see the ins and outs of their growth machine. Learn about the marketing strategy they used to grow and how this Australian company became a $6 billion giant.Adding the Canva button to your platform means your customers can create amazing designs, without leaving your site. It’s fast and easy to integrate and can be placed anywhere customers require design. Click here to learn more about Canva Button for all your design needs: https://clickhubspot.com/z8ađź“” Free Certification Courses:• Content Marketing Certification: https://clickhubspot.com/s43• SEO Training Course: https://clickhubspot.com/j7wđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-CoursesTimestamps:Canva’s Growth: 0:00Canva’s SERP 1:05Canva’s Content Marketing 3:17Canva’s Partnerships 5:03Canva’s paid advertising 5:32About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot