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Entrepreneurship

A Realistic Approach to SEO For Busy Solo Entrepreneurs [Video]

A Realistic Approach to SEO For Busy Solo Entrepreneurs

SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things.

Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate.

And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting.

The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content.

Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions.

Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using.

Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic.

Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.

Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for.

And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.

Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.

The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic.

Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword.

Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time.

And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map.

And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking.

And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.

If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Your Business Vision To Getting Traction [Video]

Business plan? Pah, don't need that, all you need is a business vision, an idea how to get traction and Gino Wickman's 'Vision Traction Organizer'. After 25+ years experience of writing business plans, that all I need anyway. In this short video I walk you through how I use it to pull together a better business plan for a meeting next week.#bestbusinessplan #betterbusinessplan #businessvision SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend:* Ring Light - https://amzn.to/3i6Ic85* Blue Yeti Microphone - https://amzn.to/3VKZ6rp* Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive* Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Unboxing: Steven Bartlett's 'The Diary' https://youtu.be/kJXwdqit0hEHow To Have Your Best Year Yet In 2023https://youtu.be/0HRab3HvshQ25 Entrepreneurs' Secrets From 25 Years Experience(In Under 25 Minutes)https://youtu.be/ufNYAFDV8xIHow Do I Manage My Money? Part 1https://youtu.be/Po1JAmw_Hh8Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sCopyright @NicolaCairncross 2023

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Entrepreneurship

How to Connect Google Analytics & Google Search Console with Shopify (2024) [Video]

In this Shopify tutorial, I share how to connect Google Analytics 4 and the Google Search Console with Shopify.The new way to set up Google Analytics 4 with Shopify is by using an app. Two years ago you had to embed the GA4 code into the liquid theme on your website (a little complicated).✅ Get started with Google Analytics here:https://analytics.google.com/✅ Get started with Google Search Console here:https://search.google.com/search-console✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template (Discount code SHEETIFY10OFF for 10% off!)However, you still need to do this when connecting the Google Search Console.Google Search Console allows you to understand how your website us performing on Google Seach. On the other hand, Google Analytics helps you understand and measure your website performance, traffic, events and more across all your different traffic sources. Looking for a simple, understandable and actionable road map for setting up your small business online? Start here and get our all-in-one small business playbook 📚: 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Here are some relevant resources from this Google Analytics and Google Search Console tutorial for Shopify:Learn how to create a Shopify store:https://youtu.be/sIAZgz4VbvELearn how to list and sell digital products on Shopify:https://youtu.be/qgVboJ1hI7QLearn how to use Shopify email:https://youtu.be/L7Kn2NO4-NcShopify and print on demand:https://youtu.be/N3iz8N2r6OALearn how to engage in email marketing (Klaviyo & Omnisend):https://youtu.be/X50zlaqF6k0 Today we navigate through the below chapters for this Shopify tutorial:0:00 Intro00:48 Getting started - Shopify store00:58 How to Connect Google Analytics with Shopify06:07 How to Connect Google Search Console with Shopify08:24 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Shopify tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#shopify #googleanalytics