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A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic

There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business.

So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description.

The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.

The next thing when it comes to updating content is consolidating content.

When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic?

Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.

So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.

This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create.

Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for.

So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters.

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#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Your Business Vision To Getting Traction [Video]

Business plan? Pah, don't need that, all you need is a business vision, an idea how to get traction and Gino Wickman's 'Vision Traction Organizer'. After 25+ years experience of writing business plans, that all I need anyway. In this short video I walk you through how I use it to pull together a better business plan for a meeting next week.#bestbusinessplan #betterbusinessplan #businessvision SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend:* Ring Light - https://amzn.to/3i6Ic85* Blue Yeti Microphone - https://amzn.to/3VKZ6rp* Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive* Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Unboxing: Steven Bartlett's 'The Diary' https://youtu.be/kJXwdqit0hEHow To Have Your Best Year Yet In 2023https://youtu.be/0HRab3HvshQ25 Entrepreneurs' Secrets From 25 Years Experience(In Under 25 Minutes)https://youtu.be/ufNYAFDV8xIHow Do I Manage My Money? Part 1https://youtu.be/Po1JAmw_Hh8Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sCopyright @NicolaCairncross 2023

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Entrepreneurship

How to Connect Google Analytics & Google Search Console with Shopify (2024) [Video]

In this Shopify tutorial, I share how to connect Google Analytics 4 and the Google Search Console with Shopify.The new way to set up Google Analytics 4 with Shopify is by using an app. Two years ago you had to embed the GA4 code into the liquid theme on your website (a little complicated).✅ Get started with Google Analytics here:https://analytics.google.com/✅ Get started with Google Search Console here:https://search.google.com/search-console✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template (Discount code SHEETIFY10OFF for 10% off!)However, you still need to do this when connecting the Google Search Console.Google Search Console allows you to understand how your website us performing on Google Seach. On the other hand, Google Analytics helps you understand and measure your website performance, traffic, events and more across all your different traffic sources. Looking for a simple, understandable and actionable road map for setting up your small business online? Start here and get our all-in-one small business playbook 📚: 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Here are some relevant resources from this Google Analytics and Google Search Console tutorial for Shopify:Learn how to create a Shopify store:https://youtu.be/sIAZgz4VbvELearn how to list and sell digital products on Shopify:https://youtu.be/qgVboJ1hI7QLearn how to use Shopify email:https://youtu.be/L7Kn2NO4-NcShopify and print on demand:https://youtu.be/N3iz8N2r6OALearn how to engage in email marketing (Klaviyo & Omnisend):https://youtu.be/X50zlaqF6k0 Today we navigate through the below chapters for this Shopify tutorial:0:00 Intro00:48 Getting started - Shopify store00:58 How to Connect Google Analytics with Shopify06:07 How to Connect Google Search Console with Shopify08:24 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Shopify tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#shopify #googleanalytics