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Today’s video is an interview I did with Big Think where I cover a range of marketing and branding topics that are crucial for understanding and navigating the complexities of brand building in the digital age. Hope you enjoy it!Check out my new book – Day Trading Attention: https://garyvee.com/attentionHere are the questions I answer during the episode:0:00 Intro0:57 What do traditional marketers get wrong about reaching their customers?2:55 Does a lack of focus represent a lack of caring?4:40 What are the risks if a brand doesn’t have empathy for its customers?5:07 How does the act of caring help brands connect with their audience and customers?5:51 Strategies for listening or considering customers’ feedback7:36 When you’re taking the insights, how do you use that information to inform your strategy?9:03 Solving people’s pain points as a business10:40 What is segmentation and how to use it for any business13:50 Do we need more narrow segments with the advent of AI?14:11 How has the landscape of the internet and social media evolved in the last decade17:33 The concept of Day Trading Attention19:30 The concept of underpriced attention23:02 How to start applying the concept of Day Trading Attention26:14 Branding vs Sales28:32 How to measure the impact of building a brand?32:10 How to measure the success of branding along the way35:42 The Vayner volume model—Thanks for watching!Join My Discord!: http://www.garyvee.com/discordCheck out another series on my channel:Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeechesGary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nftsLife, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginalsHow to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalksInside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees— Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.This year, Gary will unveil two new books. In his seventh book, “Day Trading Attention” (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. “Day Trading Attention” equips readers with essential skills to succeed in today’s dynamic digital world. Gary also announced his first children’s picture book, based on his VeeFriends characters, titled “Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children’s empathy – a crucial skill for their future success.Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s.In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.