![#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray [Video]](https://video.getpvd.com/wp-content/uploads/2024/03/mp_215083_0_0jpg.jpg)
To listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/2024/03/661/ Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today’s episode is truly a treat! My fantastic guest and I go way back (I’m talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She’s here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! I’m so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind “Talking Shrimp,” the co-creator of “The Copy Cure,” and the author of the hilariously titled book “Tough Titties” – yes, you read that right! Now, Laura’s not your average award-winning copywriter; she’s on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! Today, we discuss: 6:28: How to get paid just for being yourself in the online space14:37: Why it’s never too late to chase your dreams21:31: Laura’s “relaxed timeline” approach to business 31:52: The wonderful ways Laura’s lifestyle differs from mine34:10: Advice for finding your version of success on your own terms 38:19: Tips and tricks for writing a killer email subject line44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI49:11: Behind-the-scenes of Laura’s book, “Tough Titties”Listen in because embracing your authentic self doesn’t just feel amazing – it’s an absolute gift for your business! If you’re thinking… “I love Amy and Online Marketing Made Easy,” then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545
authenticity
![Exploring Personal Branding and Mental Health with Kyrus Keenan Westcott🌟🙌 [Video]](https://video.getpvd.com/wp-content/uploads/2023/05/mp_206804_0_0jpg.jpg)
Join us for an insightful video as we delve into the world of personal branding and mental health with the incredible Kyrus Keenan Westcott.In this thought-provoking conversation, Kyrus will shed light on the vital connection between mental health and crafting an authentic personal brand.✨Discover how self-reflection and self-care play pivotal roles in building a strong foundation for both your well-being and your brand’s success. Gain practical tips and strategies to nurture your mental health while aligning your brand identity with your truest self. 💪🧠Don’t miss this empowering discussion that will inspire you to embrace self-discovery, amplify your personal brand, and foster a positive mindset. 🙌#ReflectingOnMentalHealth #PersonalBranding #AuthenticityMatters #SelfReflection #Empowerment #MentalWellbeing #BrandIdentity #StayTunedCALL: 215-946-1046EMAIL: info@1seo.comVISIT: https://1seo.com/FOLLOW US:https://www.facebook.com/1seodigitalagency/https://twitter.com/1SEODigitalhttps://www.instagram.com/1SEOdigital/https://www.linkedin.com/company/1seo-com
![How I Come Up With Authentic Content Everyday [Video]](https://video.getpvd.com/wp-content/uploads/2023/03/mp_201714_0_0jpg.jpg)
Being authentic is a muscle you flex by working it out. I’ve got a coupon code for this program.CODE: FAMhttps://www.loom.com/share/20c19794fef444af90f38c0c27334429If you need more support for your passive income journey on KDP, I offer support with the following masterclasses:https://www.jennyhansenlane.com/products/category/self-publishingDon’t Make Me Niche Slap You Masterclass & Bonuseshttps://www.jennyhansenlane.com/slapPen Name Profits Masterclass & Bonuseshttps://www.jennyhansenlane.com/penLive Call Tuesday February 28th Call It A Comeback Masterclass & Bonuseshttps://www.jennyhansenlane.com/comebackRepurposing For Profits Masterclass & Bonuseshttps://www.jennyhansenlane.com/repurposingBids & Budgets Masterclass & Bonuseshttps://www.jennyhansenlane.com/bidsComing March 25th KDP Kickstart Masterclass & Bonuseshttps://www.jennyhansenlane.com/kickstartAffiliate links at no cost to you:Email CRM Active Campaign:https://ActiveCampaign.referralrock.com/l/1OBDUEFZCI1/Publisher Rocket:https://jhl–rocket.thrivecart.com/publisher-rocket/Loom: All my youtube videos and courses are loom videos:https://loom.grsm.io/bookishBEST SELLING BOOK ADS MASTERY:https://bookads.thrivecart.com/mastery/?affiliate=jhlBEST SELLING BOOK ADS Essentials Course:https://jhl–bookads.thrivecart.com/essentials/Beginners:CANVA: FREE PRO TRIAL partner.canva.com/9WKqXYCANVA Sign Up:https://partner.canva.com/c/3772152/647168/10068__________________________________BOOK BEAMhttps://bookbeam.io/?ref=71Bookbeam coupon code: BOOKISH10 for 10% Off the annual plansBOOKISH50 for 50% Off your first month__________________________________BOOKBOLT: 20% Off Coupon Code: breadwinnershttps://bookbolt.io/3064.htmlSelf-Publishing Titans:https://affiliates.selfpublishingtitans.com/idevaffiliate.php?id=295__________________________________Favorite snack while creating books:BUILT BARShttps://bit.ly/3KZs5FK__________________________________If you’d like to learn more about marketing strategies, gamification, and overall business ownership, you can join our community on Facebook:https://www.facebook.com/groups/authenticdigitalmarketingSnag courses and freebies here:https://www.jennyhansenlane.com/Follow me on Facebook:https://www.facebook.com/jennyhansenlaneFollow me on Pinterest:https://www.pinterest.com/jennyhansenlane/Follow me on Instagram:https://www.instagram.com/jennyhansenlane/Follow me on Tiktok:https://www.tiktok.com/@jennyhansenlane?lang=enFollow me on Twitterhttps://twitter.com/jennyhansenlaneFollow me on LinkedINhttps://www.linkedin.com/in/jennyhansenlane/Follow me on Youtube:https://youtube.com/@jennyhansenlane
![How to Grow Your Business Being Vulnerable, Authentic and Imperfect [Video]](https://video.getpvd.com/wp-content/uploads/2023/02/mp_188295_0_0jpg.jpg)
There is a lot of pressure in our lives to be perfect. Pressures in our jobs with the work product we produce, pressure in our personal lives to be at our absolute best on all occasions with family and friends. For those of us who produce content on social media as part of our businesses or even just in personal posts, we are publishing in a sea of articles, photos, videos and podcasts that display an almost unattainable level of polish. But there is a problem with striving for a similar veneer of perfection with your posts – and that is that people will have a hard time connecting with them. That’s because people are by their very nature, flawed. We tend to have a nagging distrust of things that are too perfect. We just can’t relate it them. To truly connect with people, we need to show up as authentically human, that is: authentic, vulnerable and imperfect. That is how true engagement with your audience can be fostered.#personalbranding #inspiration #motivation #contentdevelopment #personaldevelopment #imperfectionMENTIONED:BRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmasters_______________________SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
![How To Effectively Market Your Business & Employee Branding! Feat. Dorothea Bozicolona-Volpe [Video]](https://video.getpvd.com/wp-content/uploads/2023/01/mp_184739_0_0jpg.jpg)
What’s up unscripted family! In this episode we are joined by our featured guest, Dorothea Bozicolona-Volpe. Dorothea is a marketing strategist, TEDx NY Speaker, and Webbys Judge. Doretha, John, and La’Fayette have a conversation about The Importance of Marketing & Employee Branding!Follow Dorothea on Instagram – @socialespionageConnect with us on Social Media – @unscriptedleadershipSubscribe on YouTube – https://www.youtube.com/channel/UChTc55FEAu2PiY4wIkqQOswWebsite – https://unscripted-leadership.com/#marketing #branding #leadership #podcast #authenticity #authentic
![Business Branding & Leadership Chat [Video]](https://video.getpvd.com/wp-content/uploads/2022/10/mp_155533_0_0jpg.jpg)
Many of the business owners I speak to, hugely struggle to create a powerful brand as there is no-one to support along the way. Can you relate?🧐- You are wondering, what the heck is ‘branding’ part of business?- You choose an ‘image’ you find online and run with it. – You are unsure about what is the ‘right’ messaging for your specific and unusual business.- You lack understanding how can branding possibly ‘power-up’ your business- You tell long confusing stories to clients but have no takers- You struggle with customer retention- You start from creating a logo and keep it until someone tells you to ‘rebrand’.This is the single reason that myself Edith Wolek and Ritu G Chopra are creating LEARNING WITH PROS events like this BUSINESS BRANDING AND LEADERSHIP LIVE.Come along, listen, learn and ask questions. You just might get inspired to finally align your business to YOUR UNIQUE vision. Your powerful and purposeful brand STARTS HERE.Join us to learn: ▶ How to Create Unique Business Messaging▶ Branding Differences of – Visual – Emotional – Logical▶ How to Lead a Purposeful Brand▶ Find out How to Start Creating a Powerful Brand from Scratch▶ Gain Clarity on Customer Retention
![Humanised Workforce – Future You: Robert Burnside 2 [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_133132_0_0jpg.jpg)
Robert Burnside is an executive coach with 20 years of experience. He resides on his farm in New Zealand. His focus is leadership, and critical clients are country managers of multinational organisations or entrepreneurs.The follower defines leadership. What do people need in the followership?The key component is empathy. Empathy has two parts: affective empathy or emotional empathy. Cognitive empathy means seeing something from another person’s viewpoint. What the Leader needs is strong cognitive empathy.Cognitive empathy is difficult for most people to do. It can be hard work. It is a conscious decision a leader makes.What is your customer’s buy-in?What does the audience need during a presentation?Authenticity is another critical component. Authenticity means not pretending, not virtue signalling. Working out what your values are and leading and living the values.The honest self can have many authentic faces.Spin and manipulation are things that are the opposite of authentic.To build followership, the Leader must build authenticity.An authentic and empathetic leader has a direct, honest, transparent relationship with the leadership team. Share information promptly so that all the leaders have the best chance to be successful.After the common values are established between the CEO and the leadership team, it is important to evaluate if there is a match between the agreed values and the personal values. If there is a misalignment, then the Leader needs to be “riding a different horse”. Values are a fundamental building block.A CEO needs to push the key messages through the leaders to the broader organisation. Listening is a skill that usually needs to be learned. Empathy is a tool of listening. Listening does not mean doing or acting on what the person says. However, by listening, you gain insight into the varied opinions and the people.
![Humanised Workforce – Future You: Robert Burnside 1 [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_132766_0_0jpg.jpg)
Robert Burnside is an executive coach with 20 years of experience. He resides on his farm in New Zealand. His focus is leadership, and critical clients are country managers of multinational organisations or entrepreneurs.The follower defines leadership. What do people need in the followership?The key component is empathy. Empathy has two parts: affective empathy or emotional empathy. Cognitive empathy means seeing something from another person’s viewpoint. What the Leader needs is strong cognitive empathy.Cognitive empathy is difficult for most people to do. It can be hard work. It is a conscious decision a leader makes.What is your customer’s buy-in?What does the audience need during a presentation?Authenticity is another critical component. Authenticity means not pretending, not virtue signalling. Working out what your values are and leading and living the values.The honest self can have many authentic faces.Spin and manipulation are things that are the opposite of authentic.To build followership, the Leader must build authenticity.An authentic and empathetic leader has a direct, honest, transparent relationship with the leadership team. Share information promptly so that all the leaders have the best chance to be successful.After the common values are established between the CEO and the leadership team, it is important to evaluate if there is a match between the agreed values and the personal values. If there is a misalignment, then the Leader needs to be “riding a different horse”. Values are a fundamental building block.A CEO needs to push the key messages through the leaders to the broader organisation. Listening is a skill that usually needs to be learned. Empathy is a tool of listening. Listening does not mean doing or acting on what the person says. However, by listening, you gain insight into the varied opinions and the people.
![Straight Talking with Kelly-Lisa Bishop–Leadership Development Consultant/Executive Coach [Video]](https://video.getpvd.com/wp-content/uploads/2022/03/mp_99299_0_0jpg.jpg)
Straight Talking with Kelly “Where Real Conversations Happen”Welcome to Straight Talking with Kelly Armstrong, where you will meet the most talented, intelligent, and creative people who come to share tips, resources, and knowledge on various topics. The guest comes from many industries that include Education, Music, Television, Theater, Fashion, Culinary Arts, Hospitality, Health and Wellness, Mental Health, Community Advocates, and much more!Episode #30 Straight Talking with Kelly- Lisa Bishop, The Bishop Concept, Authenticity Business CoachJoin me and my guest, Lisa Bishop, as we talk about her company, The Bishop Concept, and the coaching she provides designed to empower, enlighten, and energize her clients. About Lisa BishopFacebook: https://www.facebook.com/TheBishopConceptBusinessThe Bishop Concept™ (TBC) is a full-service leadership development firm specializing in small business, individual contributor & executive coaching, team building, workshop facilitation, motivational empowerment, diversity & inclusion, strategic planning, marketing & communications. Our business motto is centered primarily on authenticity and providing service designed to empower, enlighten and energize.” About Kelly Armstrong, Your Podcast Host: Email Address: Imagemaker86@hotmail.com YouTube: https://www.youtube.com/channel/UC2KOY9rz-yR87txU3NzzJiAInstagram: https://www.instagram.com/kellykpodcastOnline Scheduling Calendar: https://calendly.com/imagemakerkelly Professional and Personal Training Programs: https://thinktq.com/index.cfm?sa=111917 Flori Roberts Cosmetics: https://www.floriroberts.com/?ref=karenarmstrong Image Consultant and educator Kelly K. Armstrong provides a platform for talented, intelligent, and creative people to be seen and heard with her Straight Talking with Kelly Podcast, “Where Real Conversations Happen.”The San Francisco-based consultant is a “connector,” having worked in many industries, and has an outgoing, enthusiastic personality that magnetizes people to her. Armstrong’s guests come from many sectors that include Education, Music, Television, Theater, Fashion, Culinary Arts, Hospitality, Health and Wellness, Mental Health, Community Advocates, and much more!With more than 25 years of experience in image consulting and public relations, Armstrong enjoys helping people “be their best, by looking and feeling their best” in body and spirit by advising about skincare, makeup, grooming, overall personal appearance, presentation skills, and job readiness training, she also teaches in the Fashion Department at City College of San Francisco.Working in the underserved Bayview Hunter’s Point neighborhood in San Francisco, Armstrong is the Founder of the Primed & Prepped: A Hospitality Management/Culinary Arts Mentoring and Job Training Program at the Bayview Hunters Point YMCA. The purpose of the program is to help mitigate the barriers to employment for young males and females of color. Armstrong is married, resides in San Francisco, and has a passion for food, fashion, and music.
![3 Ways to Up Your Game in 2018 [Video]](https://video.getpvd.com/wp-content/uploads/2021/11/mp_43945_0_20180109202917GettyImages597260600jpeg-1200x800.jpg)
Getting out of your comfort zone can make you a better entrepreneur.
![The 2 Best Tools in Your Leadership Toolkit [Video]](https://video.getpvd.com/wp-content/uploads/2021/07/mp_28142_0_0jpg.jpg)
Like this? Please subscribe, and join me on my new platform for personal development, https://GrowthDay.com. Text me anytime at (503) 212-6125 (U.S. Only)DM me on Instagram at https://www.instagram.com/brendonburchard/ Get this episode’s summary, transcript, related quotes, and Apple podcast links:https://brendon.com/blog/2-best-leadership-tools/Complement with my latest audio podcast episode on THE BRENDON SHOW: http://bit.ly/TheBrendonShow Like this? LIVE coaching from me every month: https://growthday.com =====DEALS=====Get my High Performance System and win this year: https://growthday.com/hps Get my High Performance Planner, the best productivity planner and journal in the world: https://www.highperformanceplanner.com/ Get my brain supplement for mental focus and creativity: https://www.hpxwellness.com =====FOLLOW ME=====YouTube Subscribe: http://j.mp/BrendonsYoutube IG: http://Instagram.com/brendonburchard FB: http://Facebook.com/brendonburchardfan Podcast: http://bit.ly/TheBrendonShow =====GEAR SETUP=====Everything I use for filming is in my studio walkthrough: https://www.youtube.com/watch?v=FNNe0… =====ABOUT BRENDON=====Brendon Burchard is the world’s leading high performance coach, a 3-time New York Times bestselling author, and one of the most-watched, quoted, and followed personal development trainers in history. SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement. Forbes named him the world’s leading high performance coach and Larry King named him the world’s top motivational trainer.Brendon’s personal development trainings have more than 300 million views. Over 2,000,000 students have completed his online courses and video series. He’s created 20 blockbuster online courses in personal and professional development, including the most popular motivation, confidence, habits, leadership, and high performance courses of all time. For these results, Oprah.com named him “one of the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement. ” Brendon has been on the cover of Success Magazine twice.A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, Brendon’s books include High Performance Habits, The Motivation Manifesto, The Charge, The Millionaire Messenger and Life’s Golden Ticket. His most recent book, High Performance Habits: How Extraordinary People Become That Way, was a multiple week Wall Street Journal bestseller, and Amazon editors named it one of the “Top 3 Best Business & Leadership Books.”Brendon is also the executive producer and star of THE BRENDON SHOW on Apple Podcasts, which debuted at #1 across all categories in its first season. It was a Top 10 Self-Help podcast for over 100 weeks, and after 5 years continues to be a Top 20 chart-topping health podcast. Meet him at https://brendon.com/. Get his coaching on https://GrowthDay.com
![The Power of Sharing Your Story [Video]](https://video.getpvd.com/wp-content/uploads/2021/05/mp_14679_0_0jpg.jpg)
Like this? Please subscribe, and join me on my new platform for personal development, https://GrowthDay.com. Text me anytime at (503) 212-6125 (U.S. Only)DM me on Instagram at https://www.instagram.com/brendonburchard/ Get this episode’s summary, transcript, related quotes, and Apple podcast links: https://brendon.com/blog/sharing-your-story/Complement with my latest audio podcast episode on THE BRENDON SHOW: http://bit.ly/TheBrendonShow Like this? LIVE coaching from me every month: https://growthday.com =====DEALS=====Get my High Performance System and win this year: https://growthday.com/hps Get my High Performance Planner, the best productivity planner and journal in the world: https://www.highperformanceplanner.com/ Get my brain supplement for mental focus and creativity: https://www.hpxwellness.com =====FOLLOW ME=====YouTube Subscribe: http://j.mp/BrendonsYoutube IG: http://Instagram.com/brendonburchard FB: http://Facebook.com/brendonburchardfan Podcast: http://bit.ly/TheBrendonShow =====GEAR SETUP=====Everything I use for filming is in my studio walkthrough: https://www.youtube.com/watch?v=FNNe0… =====ABOUT BRENDON=====Brendon Burchard is the world’s leading high performance coach, a 3-time New York Times bestselling author, and one of the most-watched, quoted, and followed personal development trainers in history. SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement. Forbes named him the world’s leading high performance coach and Larry King named him the world’s top motivational trainer.Brendon’s personal development trainings have more than 300 million views. Over 2,000,000 students have completed his online courses and video series. He’s created 20 blockbuster online courses in personal and professional development, including the most popular motivation, confidence, habits, leadership, and high performance courses of all time. For these results, Oprah.com named him “one of the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement. ” Brendon has been on the cover of Success Magazine twice.A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, Brendon’s books include High Performance Habits, The Motivation Manifesto, The Charge, The Millionaire Messenger and Life’s Golden Ticket. His most recent book, High Performance Habits: How Extraordinary People Become That Way, was a multiple week Wall Street Journal bestseller, and Amazon editors named it one of the “Top 3 Best Business & Leadership Books.”Brendon is also the executive producer and star of THE BRENDON SHOW on Apple Podcasts, which debuted at #1 across all categories in its first season. It was a Top 10 Self-Help podcast for over 100 weeks, and after 5 years continues to be a Top 20 chart-topping health podcast. Meet him at https://brendon.com/. Get his coaching on https://GrowthDay.com