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Pioneering CRM Strategies: Timely Local Communication Explained [Video]

Pioneering CRM Strategies: Timely Local Communication Explained

ActiveCampaign Customer and Marketing Cowboy, Robert Segelquist, talks through how to creatively use the ActiveCampaign CRM to provide timely, local communications to your customers and leads.

Join Robert in this exploration of groundbreaking CRM strategies for effective local communication. Discover creative ways to tailor messages to individual needs, akin to the Pony Express rider delivering precise messages across the Old West. From wanted posters to modern-day bar crawls, learn how CRM accounts streamline communication, whether you’re managing a few hundred or scaling up to multiple cities.

Don’t miss out on Robert’s expert insights into using CRM accounts to revolutionize your communication strategies! Subscribe now for more valuable tips and real-world examples.
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00:00 Introduction to CRM Account Strategies
00:35 Sending Wanted Posters: A Historic Analogy
02:26 The Challenge of Scaling with Tags and Segments
03:36 Leveraging Dynamic Content for Personalization
05:47 Real-World Examples: From Bar Crawls to Sports Leagues
08:02 Automation Demo: Simplifying Complex Communication
09:57 Custom Fields and Account Management in Action

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