MARKETING IN MINUTES VLOG

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.