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Which comes first for a startup: marketing, advertising, or branding?
Dior Sarr, the founder of Slice Eat Up, reflects on lessons learned building a business from scratch with MaRS Entrepreneurs Toolkit Workshops Intensive Program.
Branding has always been an important and challenging aspect of building a business. It helps define success and increases the influence of customers on products or business as a whole.
Knowing your product intimately can often lead you to get caught up in the technical complexity of what youre selling. For example, your product may be the best chemical isomer on the market, but if your customer doesnt have the background knowledge they need to be able to understand the jargon in your value proposition, youll likely have trouble selling your product.
I love to-do lists. I like knowing what I have to do and the satisfaction of checking off items as they get done.
Donald Trump is coming back to the White House, but don’t expect another Fire and Fury, or much fire and fury in book publishing in general
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Memberful offers top-rated membership software for creators, publishers, & media companies worldwide, empowering growth & community building.
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