LVMH’s publicity in Olympics ceremony raises eyebrows [Video]
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Entrepreneurship

LVMH’s publicity in Olympics ceremony raises eyebrows [Video]

LVMH’s high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the International Olympic Committee with their long-term sponsors. “I can’t remember in an International Olympic Committee – IOC Opening Ceremony a branded moment like Louis Vuitton today in Paris.

LVMHs publicity in Olympics ceremony raises eyebrows [Video]
►
Categories
Entrepreneurship

LVMHs publicity in Olympics ceremony raises eyebrows [Video]

LVMH’s high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the International Olympic Committee with their long-term sponsors. The world’s largest luxury group has eked everything possible out of a partnership with the IOC which cost LVMH a reported

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