Greiner Packaging | LBBOnline [Video]
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Entrepreneurship

Greiner Packaging | LBBOnline [Video]

Little Black Book, Project Overview Greiner Packaging collaborated with Appetite Creative to develop an engaging Elvis Presley-themed game as part of their Connected Experience at Interpack in Dsseldorf. The game aimed to educate attendees about the environmental benefits of Greiner Packagings self-separating K3 packaging. With a combination of interactive elements and a leaderboard, the game successfully captured attendees attention, resulting in an impressive average engagement time of 3 minutes and 16 seconds and nearly 1,000 submissions in just one week. The game not only entertained the audience but also effectively communicated the brands commitment to sustainability and innovation. the challenge The primary challenge for Greiner Packaging was to effectively communicate the environmental benefits of their self-separating K3 packaging and engage the audience at Interpack, a renowned trade show. They sought an interactive and entertaining experience that would showcase the user-friendly and easy-to-recycle aspects of the packaging. The challenge was to create an experience that would capture attendees attention, educate them about the sustainable packaging, and generate buzz and excitement around the brand. the solution Greiner Packaging collaborated with Appetite Creative to develop a bespoke Connected Experience accessed through a QR code. The experience leveraged the iconic Elvis Presley theme, aligning with the motto of the K3 anniversary campaign, often imitated, never equalled. The interactive elements included a recycle ball game, where users aimed to separate the cardboard wrapper from plastic containers by jumping a ball, aiming for a top score on the leaderboard. Additionally, trade show attendees could enjoy sharable Elvis-themed augmented reality (AR) filters and participate in a packaging quiz to test their knowledge. Daily prizes were offered for the top three players on the leaderboard, further incentivizing engagement and competition. the results The Connected Experience at the Greiner Packaging trade show booth engaged attendees through an interactive K3 game, Elvis AR filters, and quizzes, highlighting the benefits of K3 packaging. Real-time tracking provided valuable insights, with high engagement metrics (3 minutes 16 seconds per user) and nearly 1,000 game submissions from 31 countries, primarily male participants. This experience effectively conveyed Greiners environmental message by educating visitors on eco-friendly packaging and boosted brand awareness, creating a lasting impression and attracting attention with interactive elements and prizes.

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Gulf Union | LBBOnline [Video]
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Entrepreneurship

Gulf Union | LBBOnline [Video]

Little Black Book, Project Overview Gulf Union, a leading juice brand, partnered with Appetite Creative, a creative tech studio specialising in Connected Packaging, to launch an innovative Back to School campaign aimed at schoolchildren. The campaign aimed to create an engaging and memorable experience for young consumers, utilising technology to enhance their interaction with Gulf Unions products in Saudi Arabia. This experience comprised two captivating games: Juice Punch and Juice Run. The central objective was to establish how Gulf Unions juices could provide an energy boost to kids as they returned to school, making their start of the school year exciting and invigorating. the challenge The core challenge was to captivate the attention of school children and create an experience that resonated with them, ensuring that Gulf Unions products were seen as a vital part of their Back to School preparations. The campaign needed to overcome the common marketing hurdles of reaching and engaging a young demographic. Moreover, the challenge was to convey the message that Gulf Union juices could provide the energy and enthusiasm needed for a successful start to the school year. the solution To address these challenges, Gulf Union collaborated with Appetite Creative to devise an interactive and playful experience. The campaign introduced two games, Juice Punch and Juice Run, both designed to entertain and educate. Juice Punch engaged players with IQ-based challenges, subtly communicating how the juices could enhance cognitive abilities. Juice Run tested players speed and attention, symbolising the energetic boost Gulf Unions juices offered. The experience was further enriched with a Selfies section, allowing players to adorn themselves with a fruity tiara and capture the moment. A Leaderboard feature fostered friendly competition, enabling participants to see their rankings and encouraging repeated engagement. the results The Back to School campaign by Gulf Union and Appetite Creative successfully engaged students with interactive games that communicated energy and empowerment. By combining fun and education, particularly through the IQ-focused Juice Punch game, the brand conveyed cognitive benefits of Gulf Union juices, enhancing its appeal. QR codes streamlined digital interaction, allowing easy access to games and providing Gulf Union with valuable insights into user behavior, reinforcing the brands image of vitality and educational value.

Tetra Pak Winter Drinks | LBBOnline [Video]
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Entrepreneurship

Tetra Pak Winter Drinks | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, in collaboration with Appetite Creative, launched a winter-themed connected packaging campaign for a leading European fruit juice producer. The campaign aimed to inspire customers to create personalized winter drinks by offering an interactive personality test accessed via QR codes on the packaging. The initiative sought to enhance customer engagement, gather valuable consumer data, and drive brand loyalty. the challenge The challenge was to create a winter-themed connected packaging experience that would not only engage customers but also provide valuable insights into their preferences and behaviors. Additionally, the campaign needed to seamlessly integrate seasonal content while maintaining the user-friendly interface and real-time data tracking functionalities. the solution Tetra Pak and Appetite Creative devised a solution that leveraged connected packaging technology to deliver an immersive and personalized experience for customers. The web app-based platform offered an interactive personality quiz, generating customized winter drink recommendations based on user responses. Seasonal content was seamlessly integrated into the existing framework, allowing for real-time updates and modifications. Furthermore, the campaign incentivized participation through a raffle for NutriBullet blenders, encouraging users to engage with the brand and share their experiences on social media. the results The campaigns interactive quiz and personalized drink recommendations significantly boosted customer engagement, resonating with audiences and fostering a stronger brand connection. Real-time data tracking enabled Tetra Pak to gather insights into customer preferences, purchasing behaviors, and habits, helping to refine marketing strategies and product offerings. Additionally, a raffle for NutriBullet blenders encouraged users to share their experiences on social media, extending the campaigns reach, generating brand buzz, and building loyalty and advocacy among consumers.

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Don Simon | LBBOnline [Video]
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Entrepreneurship

Don Simon | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, in collaboration with Appetite Creative, launched a winter-themed connected packaging campaign for a leading European fruit juice producer. The campaign aimed to inspire customers to create personalized winter drinks by offering an interactive personality test accessed via QR codes on the packaging. The initiative sought to enhance customer engagement, gather valuable consumer data, and drive brand loyalty. the challenge The primary challenge was to effectively communicate the sustainability benefits of the new packaging to consumers and drive engagement. With traditional packaging, conveying complex sustainability messages can be challenging, and Don Simon aimed to overcome this obstacle with innovative connected packaging solutions. the solution To address the challenge, Don Simon, Elopak, and Appetite Creative collaborated to develop a multifaceted solution. The Pure-Pak eSense carton was designed to reduce greenhouse gas emissions, utilize renewable materials, and simplify the recycling process. Additionally, a web app-based connected experience was created, allowing consumers to access interactive games and quizzes via QR codes on the packaging. These games were designed to educate consumers about sustainability while offering incentives and rewards for participation. the results The introduction of the Pure-Pak eSense carton and connected experience yielded significant results for Don Simon. The innovative packaging reduced greenhouse gas emissions by 40% and was 4% lighter than market alternatives. The connected experience drove consumer engagement and awareness, with users participating in sustainability-themed games and quizzes. Real-time interaction data collected through the web app provided valuable insights into consumer behavior and preferences, enabling Don Simon to optimize its marketing strategies and better understand its audience. Overall, the project successfully showcased Don Simons commitment to sustainability while enhancing consumer engagement and brand loyalty.

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