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Entrepreneurship

Montgomery County restaurant manager reacts as restrictions loosen [Video]

Starting today, many businesses in Montgomery County can operate at 50% capacity. But, some business owners say that's not enough.

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Entrepreneurship

Employer Branding with Chloe Rada - Creating Scroll Stopping Content [Video]

Chloe Rada brings 20+ years of talent marketing experience and is known for driving big ideas and empowering others to make a positive change for the future of Talent Acquisition. Awarded the 2020 Recruitment Marketer of the Year by Rally™ Recruitment Marketing for making an impact on Sodexo’s recruitment marketing efforts she is currently the Director, of Global Recruitment Marketing and Branding for Syneos Health... Supporting the Commercial Solutions division and responsible for driving talent attraction and candidate engagement strategies to compete in the Life Sciences industry. https://www.syneoshealth.com/careersI wanted to start by asking about your previous work at sodexo......you spent many years there and that company to me was one fo the first employers to embrace employer branding...i remember back in like 2008 you guys were blogging about life at the company, they were one of my clients when i was running jobs in pods...what were some of the lessons learned from your time there?-Current recruitment tech stack at SyneosScroll stopping content?-Challenges/initiatives you face coming into the new role-Current state of EB at Syneos, what are your plansGoggle analytics? Bounce ratesHow has the pandemic affected employer branding in your opinion?-General EB tactics/advice---what do you want to try?What did you think of the TikTok resume experiment...any thoughts?

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

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Entrepreneurship

TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok [Video]

Ready to start advertising on TikTok? Today, we dive into a TikTok Ads tutorial for beginners. In this video, I share how you can simply create and run video ads on TikTok with the advertising platform called TikTok for Business.Creating ads on TikTok is similar to creating ads on Facebook. Both the Facebook Ads Manager and TikTok Ads Manager are very similar. Using TikTok for business is ideal for all types and sizes of businesses. You also have access to unique advertising objectives that include optimising your ads for driving conversions, sending traffic to your website, app installs, leads and more. Get started with TikTok here: https://www.tiktok.com/business/ Get started with the Invideo to simply create video ads here: https://invideo.io?ref=stewartgault*(This link is an affiliate link, which means we will get a commission if you upgrade to a paid plan through this link, this helps support our channel and we thank you in advance!) Want to learn how to use Invideo to create video ads? Check out this beginners tutorial:https://youtu.be/YOL6n8ctZJwToday we cover the following chapters in this TikTok Ads tutorial:0:00 Intro01:25 Getting started01:46 Create TikTok for Business Account04:02 TikTok Ads Manager04:15 TikTok Pixel05:12 Create Ad Campaign05:37 Campaign Level (Choose Marketing Goal)07:26 Ad Group Level (Targeting)12:45 Ad Level (Video Creative)14:36 Invideo (Beginner Friendly Video Editor)19:26 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this TikTok Ads tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#tiktok #tiktokads