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Entrepreneurship

Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer [Video]

Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer

In this episode of Estate of Mind, Diane Hartley is joined by Malte Kramer, a former professional athlete, published author, and the CEO of Luxury Presence, one of the fastest-growing real estate tech companies in North America. In part one of our two-part episode about building your luxury real estate brand, the pair discuss how to grow your business through more strategic branding efforts, and why constantly delivering on your brand promise is so critical for future success in the upper tier.

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To jump to a specific topic, navigate to one of the following timestamps:

– [04:58] The Birth of Luxury Presence
– [11:38] Personal Branding vs Brokerage Branding
– [15:44] What a Good Personal Branded Website Looks Like
– [21:18] Building Your Guiding Principles to Establish Your Brand Promise
– [24:24] How Reputation and Building Your Brand are Intertwined
– [30:22] Closing Thoughts with Malte Kramer

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Building Your Personal Brand Will Help You Grow Your Business:
Do you consistently work on strengthening your personal brand as a luxury real estate professional? It’s important to remember that your personal branding is different from the branding associated with your brokerage. While the two may in fact be very similar, they aren’t exactly the same, and they don’t have the same impact on how your potential clients may perceive you.

Your personal branding as a luxury real estate professional is what potential clients are going to associate with you. It’s the thing that’s going to help encourage them to partner with you — and potentially refer future business your way. In order to more effectively grow your luxury real estate business, you need to make sure that your personal branding accurately reflects the type of service clients can expect to receive, and always align your website messaging with your personal branding to create a more consistent, well-rounded experience for them.

Finding Your Niche in Luxury Real Estate:
In order to set yourself apart from the competition, it’s important that you highlight the aspects of your brand that make you different from your competitors. Similarly, finding your niche in luxury real estate can also help you stand out more to potential clients. By establishing yourself as the authority in a particular type of property, you’re not only segmenting yourself as the first choice among a group of niche buyers and sellers, but you’re also building out your luxury real estate brand in a more unique way that will potentially yield better results in the future.

Before you establish your niche though, it’s important to determine the set of guiding principles that you want to adhere to throughout your tenure as a luxury real estate professional. For instance, if you are determined to always respond to client correspondence the same day, make sure that you commit to doing so all the time, with every client. This guiding principle will in turn help shape your brand as a luxury real estate professional, which will ultimately help you more effectively establish a foothold in a specific luxury real estate niche.

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Topics and Questions You’ll Uncover During this Episode:

– How a well-curated brand image can help set you apart from competitors

– What should be included in a luxury real estate website?

– Why establishing a niche in luxury real estate can be an effective growth strategy

– Building a personal brand image around authenticity
How branding and reputation should impact your marketing efforts

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Resources Mentioned within Episode:

– Official Website – Luxury Presence
https://www.luxurypresence.com/

– Official Website – Malte Kramer
https://www.maltekramer.net/

– Connect with Malte Kramer on LinkedIn
https://www.linkedin.com/in/malte-kramer

– The Institute for Luxury Home Marketing
https://www.luxuryhomemarketing.com/real-estate-agents/home.html

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Entrepreneurship

How To Start An Online Six Figure Business in 2022 (Go From $0 To $100,000 In One Year) [Video]

Learn step by step how to start an online six figure business in 2022 and go from $0 to $100,000 in one year. This is the same strategy i used and how I went from $0 and to six figures in one year starting my online coaching business. Subscribehttp://www.youtube.com/shaunsurgener?sub_confirmation=1LINKS: 🏦 EARN 8.05% APY WITH GEMINI EARN: https://www.gemini.com/share/enq4zdlce📈 Earn Free Stocks With RobinHood 🤝 https://join.robinhood.com/shauns824💰 Earn Up To 12% APY on Voyager Crypto Staking https://voyager.onelink.me/WNly/referral?af_sub5=248C02USEFUL COACHING GUIDES (FREE) ✓👉 Create Life On YOUR TERMS and Maximize Fulfillment in 90 days https://www.shaunsurgener.com/ultimate-guide-to-a-life-unleashedTOP VIDS YOU WILL ENJOY 🔥👉 6 BEST Dividend ETFs For Passive Income 2022 (That'll Make You Rich) https://youtu.be/9DpEYRbjw88👉 5 Best Travel Credit Cards 2022 https://youtu.be/c-M2CXDVWCY👉 Top 6 Monthly Dividend ETFs To Earn Income 2022 https://youtu.be/t5o1paNg7fQ👉 Top 6 Vanguard ETFs To Buy In 2022 https://youtu.be/S1lOtM3pBI4👉 5 Monthly Dividend Stocks That Will Pay Your Bills (High Yield) https://youtu.be/KtMP7RwdJCY👉 5 Easy and Free Ways To Make Money Fast Online https://youtu.be/P5uJoB1uwRg👉 High Yield Savings Accounts You Must Have https://youtu.be/pRIEDi0T7b8👉 How I Saved $100k In 4 Years With No Job https://youtu.be/wVbTD9BujnQ👉 Once You Save Your First $1k- Do This https://youtu.be/TNigVNNk0NI👉 How To Turn $10k Into $1million https://youtu.be/ufBovBRndjw👉 $60million Bel Air Mansion Tour https://youtu.be/G3a-gvOXIPQWORK WITH SHAUN🔥 Life & Finance Coaching https://www.shaunsurgener.com/ultimatelifeunleashed💪 Fitness Coaching https://www.shaunsurgener.com/fitness📅 Schedule Free 30min Consultation https://calendly.com/shaunsurgenercoachingSOCIAL▸ Website: https://www.shaunsurgener.com▸ TikTok: https://vm.tiktok.com/TTPdjkErsd/▸ Instagram: https://www.instagram.com/shaunsurgener/▸ Facebook: https://www.facebook.com/shaun.surgener/▸ FB Coaching Page: https://www.facebook.com/groups/669121597222531▸ LinkedIn: https://www.linkedin.com/in/shaunsurgener/QUESTIONS?👉 DM Shaun on IG @shaunsurgener 👉 Comment on the videoTIMESTAMP:00:00 Intro00:24 Find A Problem To Solve3:47 Identify Customer Avatar4:41 Create Your Offer5:19 Find Your Audience5:58 Engage and NurtureStarting an online business can be challenging but in this video I want to walk you through step by step how to start an online six figure business in 2022 and go from $0 to six figures in just one year. This is the strategy that I used to get my first six figures as a fitness coach and eventually also becoming a life coachThis process works no matter what type of online business or even retail business you have. It even works for e-commerce business, brick and mortar, and more. This process will help you create an online business in 2022 so that you can make money online fast and make money with no investmentHere's how to start a business online and make your first six figures as an online business or business in generalSTEP 1. FIND A PROBLEM TO SOLVEEvery business has one purpose. To solve a problem. If you are going to have an online business, service based business online, you need to understand what problem you are here to solve. SKILLSWrite down what you are skilled at or willing to learn. I also talk about side hustles and side hustle ideas on my channel all the time. PASSIONWhat are you passionate about. What brings you energy. Write down everything that you are passionate about.ECONOMYWhat will people pay you for?Then you want to determine how these all combine. For me I was into fitness and nutrition and decided to be an online fitness coach and eventually a life coach.STEP 2. IDENTIFY CUSTOMER AVATAR.The key to a successful online business is knowing your audience. Breakdown everything you know about your potential customer. From age, gender, location, desires, fears, wants, dislikes, etc.STEP 3. CREATE YOUR OFFERCreating a successful online business means you need a great offer. Customers should know exactly what they are getting purchasing from youSTEP 4. FIND YOUR AUDIENCEIf you are going to build an online business or online service based business and make money online fast and go from $0 to $100,000 fast you must know where your customers are. Youtube, instagram, forums, blogs, twitter, tiktok, pinterest, etc.STEP 5. ENGAGE AND NURTUREStarting an online business is about creating community and groups. You want to provide valuable content and info to help people with the problem that you solve for free. Over time they will begin to buy from you so you can make money.This is how to earn money online, free ways to make money, and how to start an online business in 2022.❎ These videos are simply for entertainment purposes only and should not be considered financial advice. You (and only you) are responsible for any investment losses or gains.

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Entrepreneurship

How To Connect Printify to Shopify (Sell Print On Demand Products) [Video]

In this Shopify and Printify tutorial, I share how to connect Shopify with Printify so that you can start selling print-on-demand products through your Shopify store.Shopify works seamlessly with Printify and only takes a few minutes to set up correctly and start selling.Printify is a popular and free Print-on-demand platform that allows you to choose and design products from a large catalog. The great thing about print on demand is you do not have to worry about shipping, inventory and production, nearly everything is taken care of for you by Printify.✅ Claim your FREE Printify account here ➜https://try.printify.com/stewart-gauld✅ Claim your FREE 3-day Shopify Trial (+ 1 Months for $1/Month) ➜https://shopify.pxf.io/stewart-gauld*IMPORTANT NOTE: This Shopify and Printify link above are affiliate links, which means we will get a commission with no extra cost to you, this helps support our channel and we thank you in advance!✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template(Discount code SHEETIFY10OFF for 10% off!) Relevant Printify and Shopify video resources that you may find helpful:Full Printify tutorial for beginners:https://youtu.be/N3iz8N2r6OAUltimate Shopify Tutorial (From A - Z):https://youtu.be/sIAZgz4VbvEShopify vs Etsy:https://youtu.be/wDfZNdoLPtELearn how to sell on Etsy (Create a Etsy store):https://youtu.be/2_jXXhSxlfA Today we navigate through the below chapters for this Shopify and Printify tutorial:0:00 Intro0:54 Getting started01:34 Printify02:02 How to connect Shopify and Printify03:07 Choosing products04:43 Add product designs05:16 Product details (Printify)06:21 Product details (Shopify)06:47 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if this Shopify and Printify tutorial is helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#printify #shopify

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Entrepreneurship

How to Choose the Right Colour for Your Brand | Basic Marketing Colour Psychology [Video]

What do colours mean to you? What is your favourite colour? What is colour psychology?! Each colour has both positive and negative associations which makes it really important to ensure your business uses the right colours to send the right message to your customers. This video covers key meanings behind colours to help you select the RIGHT colour for your business brand.________________________________________________________________________Timestamps for this Branding Colour Psychology Video:00:00 Colours and meanings01:06 Why are colours important in branding?02:00 What is Colour Psychology?02:33 How are colours influencing customers?02:36 The psychology and effect of Red03:09 The psychology and effect of Orange03:28 The psychology and effect of Yellow04:10 The psychology and effect of Blue05:13 The psychology and effect of Black05:31 Different colour meanings in different industries05:38 Why McDonalds uses Red and Yellow06:15 Why Fanta is orange06:31 Why Redbull uses Red and Blue06:42 Why tech and insurance companies use Blue in their branding06:56 Different meanings of colours in different cultures________________________________________________________________________Sources and References used in Video:Roaf, H.E., 1933. Colour vision. Physiological Reviews, 13(1), pp.43-79.B. Mikellides, (2012) 4 - Colour psychology: the emotional effects of colour perceptionhttps://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/https://99designs.com/blog/tips/branding-colors/https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10https://study.com/academy/lesson/color-meanings-in-different-cultures.html________________________________________________________________________Thanks so much for watching and don’t forget to like and subscribe to give this video (and my self-esteem) a boost! Follow me on Instagram and come say hi.This video is not sponsored but I may received commission on any links in the description.___________________________________________________________________________#colourpsychology #smallbusinessmarketing #marketingmum #branding