Listen to the Full Episode: https://podcast.branddesignmasters.com/69
Jessica shares her story of pursuing a photography career for seven years, then losing her job and taking a role for a specialty retailer to survive. Soon she started doing small creative projects for the retailer which led to a position in marketing which has led her to where she is today.
Jessica Uttinger is the Director of Marketing and Creative Services for Killer Brownie. Her passion for social media marketing increased the Company’s social media following to 55,000 across platforms.
We Discuss:
• How you build a fan base for a specially food brand
• How you use influencers to do your marketing for you
• What the best social media platform is for marketing food
• How you prove ROI of influencer marketing to internal management teams
• How to advocate for your marketing ideas in your company
• How you get access to resources for your projects at your job
Learn how Jessica manages to create impactful marketing campaigns at Killer Brownie and how she envisions it becoming the Coca-Cola of Brownies.
To connect with Jessica Uttinger:
LinkedIn: https://www.linkedin.com/in/jessicauttinger/
Instagram of Killer Brownie: https://www.instagram.com/killerbrownie/
Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.