Categories
Entrepreneurship

How To Use Social Media To Market a Food Brand, 5 min with Jessica Uttinger of Killer Brownie [Video]

How To Use Social Media To Market a Food Brand, 5 min with Jessica Uttinger of Killer Brownie

Listen to the Full Episode: https://podcast.branddesignmasters.com/69

Jessica shares her story of pursuing a photography career for seven years, then losing her job and taking a role for a specialty retailer to survive. Soon she started doing small creative projects for the retailer which led to a position in marketing which has led her to where she is today.

Jessica Uttinger is the Director of Marketing and Creative Services for Killer Brownie. Her passion for social media marketing increased the Company’s social media following to 55,000 across platforms.
  
We Discuss:

• How you build a fan base for a specially food brand
• How you use influencers to do your marketing for you
• What the best social media platform is for marketing food
• How you prove ROI of influencer marketing to internal management teams
• How to advocate for your marketing ideas in your company
• How you get access to resources for your projects at your job

Learn how Jessica manages to create impactful marketing campaigns at Killer Brownie and how she envisions it becoming the Coca-Cola of Brownies.

To connect with Jessica Uttinger:

LinkedIn: https://www.linkedin.com/in/jessicauttinger/
Instagram of Killer Brownie: https://www.instagram.com/killerbrownie/

Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

VISIT MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse

JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters

SUBSCRIBE TO MY YOUTUBE CHANNEL:
http://www.youtube.com/c/PhilipVanDusen

FOLLOW ME ON TWITTER:
https://twitter.com/philipvandusen

FOLLOW ME ON PINTEREST:
https://www.pinterest.com/philipvandusen

LIKE MY AGENCY ON FACEBOOK:
https://www.facebook.com/verhaalbranddesign

Bring Your Own Laptop – Adobe Training with Daniel Scott
https://www.byol.me/philip

InVideo
https://bdmpodcast.com/invideo
Discount Code: “PHILIP50”

Tubebuddy
https://wwwtubebuddy.com/philipvandusen

____________________________

The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Watch/Read More
Categories
Entrepreneurship

How To Start An Online Six Figure Business in 2022 (Go From $0 To $100,000 In One Year) [Video]

Learn step by step how to start an online six figure business in 2022 and go from $0 to $100,000 in one year. This is the same strategy i used and how I went from $0 and to six figures in one year starting my online coaching business. Subscribehttp://www.youtube.com/shaunsurgener?sub_confirmation=1LINKS: 🏦 EARN 8.05% APY WITH GEMINI EARN: https://www.gemini.com/share/enq4zdlce📈 Earn Free Stocks With RobinHood 🤝 https://join.robinhood.com/shauns824💰 Earn Up To 12% APY on Voyager Crypto Staking https://voyager.onelink.me/WNly/referral?af_sub5=248C02USEFUL COACHING GUIDES (FREE) ✓👉 Create Life On YOUR TERMS and Maximize Fulfillment in 90 days https://www.shaunsurgener.com/ultimate-guide-to-a-life-unleashedTOP VIDS YOU WILL ENJOY 🔥👉 6 BEST Dividend ETFs For Passive Income 2022 (That'll Make You Rich) https://youtu.be/9DpEYRbjw88👉 5 Best Travel Credit Cards 2022 https://youtu.be/c-M2CXDVWCY👉 Top 6 Monthly Dividend ETFs To Earn Income 2022 https://youtu.be/t5o1paNg7fQ👉 Top 6 Vanguard ETFs To Buy In 2022 https://youtu.be/S1lOtM3pBI4👉 5 Monthly Dividend Stocks That Will Pay Your Bills (High Yield) https://youtu.be/KtMP7RwdJCY👉 5 Easy and Free Ways To Make Money Fast Online https://youtu.be/P5uJoB1uwRg👉 High Yield Savings Accounts You Must Have https://youtu.be/pRIEDi0T7b8👉 How I Saved $100k In 4 Years With No Job https://youtu.be/wVbTD9BujnQ👉 Once You Save Your First $1k- Do This https://youtu.be/TNigVNNk0NI👉 How To Turn $10k Into $1million https://youtu.be/ufBovBRndjw👉 $60million Bel Air Mansion Tour https://youtu.be/G3a-gvOXIPQWORK WITH SHAUN🔥 Life & Finance Coaching https://www.shaunsurgener.com/ultimatelifeunleashed💪 Fitness Coaching https://www.shaunsurgener.com/fitness📅 Schedule Free 30min Consultation https://calendly.com/shaunsurgenercoachingSOCIAL▸ Website: https://www.shaunsurgener.com▸ TikTok: https://vm.tiktok.com/TTPdjkErsd/▸ Instagram: https://www.instagram.com/shaunsurgener/▸ Facebook: https://www.facebook.com/shaun.surgener/▸ FB Coaching Page: https://www.facebook.com/groups/669121597222531▸ LinkedIn: https://www.linkedin.com/in/shaunsurgener/QUESTIONS?👉 DM Shaun on IG @shaunsurgener 👉 Comment on the videoTIMESTAMP:00:00 Intro00:24 Find A Problem To Solve3:47 Identify Customer Avatar4:41 Create Your Offer5:19 Find Your Audience5:58 Engage and NurtureStarting an online business can be challenging but in this video I want to walk you through step by step how to start an online six figure business in 2022 and go from $0 to six figures in just one year. This is the strategy that I used to get my first six figures as a fitness coach and eventually also becoming a life coachThis process works no matter what type of online business or even retail business you have. It even works for e-commerce business, brick and mortar, and more. This process will help you create an online business in 2022 so that you can make money online fast and make money with no investmentHere's how to start a business online and make your first six figures as an online business or business in generalSTEP 1. FIND A PROBLEM TO SOLVEEvery business has one purpose. To solve a problem. If you are going to have an online business, service based business online, you need to understand what problem you are here to solve. SKILLSWrite down what you are skilled at or willing to learn. I also talk about side hustles and side hustle ideas on my channel all the time. PASSIONWhat are you passionate about. What brings you energy. Write down everything that you are passionate about.ECONOMYWhat will people pay you for?Then you want to determine how these all combine. For me I was into fitness and nutrition and decided to be an online fitness coach and eventually a life coach.STEP 2. IDENTIFY CUSTOMER AVATAR.The key to a successful online business is knowing your audience. Breakdown everything you know about your potential customer. From age, gender, location, desires, fears, wants, dislikes, etc.STEP 3. CREATE YOUR OFFERCreating a successful online business means you need a great offer. Customers should know exactly what they are getting purchasing from youSTEP 4. FIND YOUR AUDIENCEIf you are going to build an online business or online service based business and make money online fast and go from $0 to $100,000 fast you must know where your customers are. Youtube, instagram, forums, blogs, twitter, tiktok, pinterest, etc.STEP 5. ENGAGE AND NURTUREStarting an online business is about creating community and groups. You want to provide valuable content and info to help people with the problem that you solve for free. Over time they will begin to buy from you so you can make money.This is how to earn money online, free ways to make money, and how to start an online business in 2022.❎ These videos are simply for entertainment purposes only and should not be considered financial advice. You (and only you) are responsible for any investment losses or gains.

Categories
Entrepreneurship

How to Choose the Right Colour for Your Brand | Basic Marketing Colour Psychology [Video]

What do colours mean to you? What is your favourite colour? What is colour psychology?! Each colour has both positive and negative associations which makes it really important to ensure your business uses the right colours to send the right message to your customers. This video covers key meanings behind colours to help you select the RIGHT colour for your business brand.________________________________________________________________________Timestamps for this Branding Colour Psychology Video:00:00 Colours and meanings01:06 Why are colours important in branding?02:00 What is Colour Psychology?02:33 How are colours influencing customers?02:36 The psychology and effect of Red03:09 The psychology and effect of Orange03:28 The psychology and effect of Yellow04:10 The psychology and effect of Blue05:13 The psychology and effect of Black05:31 Different colour meanings in different industries05:38 Why McDonalds uses Red and Yellow06:15 Why Fanta is orange06:31 Why Redbull uses Red and Blue06:42 Why tech and insurance companies use Blue in their branding06:56 Different meanings of colours in different cultures________________________________________________________________________Sources and References used in Video:Roaf, H.E., 1933. Colour vision. Physiological Reviews, 13(1), pp.43-79.B. Mikellides, (2012) 4 - Colour psychology: the emotional effects of colour perceptionhttps://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/https://99designs.com/blog/tips/branding-colors/https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10https://study.com/academy/lesson/color-meanings-in-different-cultures.html________________________________________________________________________Thanks so much for watching and don’t forget to like and subscribe to give this video (and my self-esteem) a boost! Follow me on Instagram and come say hi.This video is not sponsored but I may received commission on any links in the description.___________________________________________________________________________#colourpsychology #smallbusinessmarketing #marketingmum #branding

Categories
Entrepreneurship

How To Connect Printify to Shopify (Sell Print On Demand Products) [Video]

In this Shopify and Printify tutorial, I share how to connect Shopify with Printify so that you can start selling print-on-demand products through your Shopify store.Shopify works seamlessly with Printify and only takes a few minutes to set up correctly and start selling.Printify is a popular and free Print-on-demand platform that allows you to choose and design products from a large catalog. The great thing about print on demand is you do not have to worry about shipping, inventory and production, nearly everything is taken care of for you by Printify.✅ Claim your FREE Printify account here ➜https://try.printify.com/stewart-gauld✅ Claim your FREE 3-day Shopify Trial (+ 1 Months for $1/Month) ➜https://shopify.pxf.io/stewart-gauld*IMPORTANT NOTE: This Shopify and Printify link above are affiliate links, which means we will get a commission with no extra cost to you, this helps support our channel and we thank you in advance!✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template(Discount code SHEETIFY10OFF for 10% off!) Relevant Printify and Shopify video resources that you may find helpful:Full Printify tutorial for beginners:https://youtu.be/N3iz8N2r6OAUltimate Shopify Tutorial (From A - Z):https://youtu.be/sIAZgz4VbvEShopify vs Etsy:https://youtu.be/wDfZNdoLPtELearn how to sell on Etsy (Create a Etsy store):https://youtu.be/2_jXXhSxlfA Today we navigate through the below chapters for this Shopify and Printify tutorial:0:00 Intro0:54 Getting started01:34 Printify02:02 How to connect Shopify and Printify03:07 Choosing products04:43 Add product designs05:16 Product details (Printify)06:21 Product details (Shopify)06:47 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if this Shopify and Printify tutorial is helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#printify #shopify