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Entrepreneurship

How To Start A Business You Love (With The People You Love) – Chris Hannaway [Video]

How To Start A Business You Love (With The People You Love) – Chris Hannaway

Chris Hannaway founded Infinite Session with his brother Tom in 2018. They set out with a goal of creating an alcohol-free beer that actually tastes like beer, just like you’d find in your local craft brewery. Infinite beers sell worldwide, predominantly in UK and US supermarkets and have won several World Beer Awards, including when judged against alcoholic beers!

Unlike alcohol-free beers of the past, Infinite Session is unrestrained. Infinite Session stands for more when alcohol-free beer has always been defined by restriction. They believe that beer is bigger than booze: no more covering labels or whispering orders at the bar. Drinking should be on your terms because the flavour is more important than ABV.

In this episode, Simon and Chris discuss how to go about starting a business you love, working with family and much more.

Topics

Chris’ background and how Infinite Session was born
How to get into entrepreneurship
The importance of market research
Working with family
If you had to start again, what would you do differently?
Chris Hannaway:

https://infinite.beer/

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Categories
Entrepreneurship

From Data Points to Design Gold: Mastering User Profiles (Brand Strategy for Designers Pt.3) [Video]

🤔 Are your designs failing to hit the mark with your audience? ➡️ Brand Strategy For Designers: How to Get Started (Part 2)https://youtu.be/1IJAVl2J55IIn Part 3 of the Brand Strategy for Designers series, Chris Do dives deep into the psyche of your users. Learn how to discover their true needs and desires, transforming the way you approach design forever.What You'll Learn:🎯 Crafting user profiles that resonate deeply and drive engagement.🚫 Avoiding common pitfalls and logical inconsistencies in user profiling.🔄 Perfecting your profiles: Iterative techniques for dynamic refinement.✏️ In This Episode:00:00 - Intro00:25 - Creating User Profiles02:05 - Q&A13:26 - Step-by-Step Guide25:20 - Onboarding Reluctant Clients29:37 - Workshop Exercise32:15 - Identifying Communication Barriers38:51 - Task, Gap, & Opportunity43:26 - OutroDive deeper into the psychological underpinnings of user behavior and how this knowledge can radically improve your design outcomes. Whether you are looking to refine your existing skills or revolutionize your branding process, this video will equip you with essential strategies for user-centric design success.#designer #brandstrategy #buyerpersona 🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTascathe futur, branding, personal branding, branding for designers, graphic designer, buyer persona, digital marketing, chris do, customer mapping, customer experience, user journey map, audience research, understand your audience, graphic design, how to be a better designer, business of design