From Data Points to Design Gold: Mastering User Profiles (Brand Strategy for Designers Pt.3) [Video]

🤔 Are your designs failing to hit the mark with your audience?

➡️ Brand Strategy For Designers: How to Get Started (Part 2)
https://youtu.be/1IJAVl2J55I

In Part 3 of the Brand Strategy for Designers series, Chris Do dives deep into the psyche of your users. Learn how to discover their true needs and desires, transforming the way you approach design forever.

What You’ll Learn:
🎯 Crafting user profiles that resonate deeply and drive engagement.
🚫 Avoiding common pitfalls and logical inconsistencies in user profiling.
🔄 Perfecting your profiles: Iterative techniques for dynamic refinement.

✏️ In This Episode:
00:00 – Intro
00:25 – Creating User Profiles
02:05 – Q&A
13:26 – Step-by-Step Guide
25:20 – Onboarding Reluctant Clients
29:37 – Workshop Exercise
32:15 – Identifying Communication Barriers
38:51 – Task, Gap, & Opportunity
43:26 – Outro

Dive deeper into the psychological underpinnings of user behavior and how this knowledge can radically improve your design outcomes. Whether you are looking to refine your existing skills or revolutionize your branding process, this video will equip you with essential strategies for user-centric design success.

#designer #brandstrategy #buyerpersona

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—
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

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