HOW TO BUILD A PROFITABLE BRAND: Interview with branding expert Anita Siek POV Podcast ep 42 [Video]

#branding #marketing #anitasiek

My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.

Chapters of the podcast
0:00 – Introduction
5:55 – Biggest mistake businesses make in their marketing approach
7:25 – The biggest mistake small businesses make in their marketing activities
8:06 – Resources to help strategist ideate
9:43 – Deep understanding of your customer
10:42 – Understanding your audience
11:31 – Stay up to date with published studies
12:23 – Using storytelling to help relate your product or service to your audience
17:50 – Wider brand communication still has purpose
20:23 – How did you initially get your beta students for your course?
24:42 – Which channel was most effective in gaining your core students for your course?
27:24 – Losing that human connection – Don’t chase money!
27:37 – The marketing funnel – put your customer in the middle
31:04 – How long did it take to build your course?
36:00 – The advantages in creating a beta program
38:06 – Using education marketplaces to sell your course
39:54 – What would you go back and do differently
43:24 – Structuring your products to fit the different price points
45:25 – Advice to c-suite or strategist on reframing a problem they are facing

About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website – https://www.andrewtran.asia/pov or connect on LinkedIn – https://www.linkedin.com/in/andrewtrandigital/
Facebook: https://www.facebook.com/AndrewTranDigital
Instagram: https://instagram.com/andrewtrandigital
Twitter: https://twitter.com/iamayetee

About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.