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Entrepreneurship

HOW TO BUILD A PROFITABLE BRAND: Interview with branding expert Anita Siek POV Podcast ep 42 [Video]

HOW TO BUILD A PROFITABLE BRAND: Interview with branding expert Anita Siek POV Podcast ep 42

#branding #marketing #anitasiek

My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.

Chapters of the podcast
0:00 – Introduction
5:55 – Biggest mistake businesses make in their marketing approach
7:25 – The biggest mistake small businesses make in their marketing activities
8:06 – Resources to help strategist ideate
9:43 – Deep understanding of your customer
10:42 – Understanding your audience
11:31 – Stay up to date with published studies
12:23 – Using storytelling to help relate your product or service to your audience
17:50 – Wider brand communication still has purpose
20:23 – How did you initially get your beta students for your course?
24:42 – Which channel was most effective in gaining your core students for your course?
27:24 – Losing that human connection – Don’t chase money!
27:37 – The marketing funnel – put your customer in the middle
31:04 – How long did it take to build your course?
36:00 – The advantages in creating a beta program
38:06 – Using education marketplaces to sell your course
39:54 – What would you go back and do differently
43:24 – Structuring your products to fit the different price points
45:25 – Advice to c-suite or strategist on reframing a problem they are facing

About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

For more information, please visit the website – https://www.andrewtran.asia/pov or connect on LinkedIn – https://www.linkedin.com/in/andrewtrandigital/
Facebook: https://www.facebook.com/AndrewTranDigital
Instagram: https://instagram.com/andrewtrandigital
Twitter: https://twitter.com/iamayetee

About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

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Entrepreneurship

Bet on these marketing channels for 2024 says these tech Experts [Video]

In this video, 2 tech experts, Jason Lemkin of SaaStr and Wade Foster of Zapier, talk about what marketing channels they are betting on for 2024.This is an excerpt from the "Angles and Insight" Podcast!Listen on all major podcast networks! Links to those can be found here:https://anglesandinsight.transistor.fm/In this video Jason and Wade discuss:- Your email list is more than just a list – it's an asset that can work for generations.- Despite the changing landscape, SEO remains highly effective and efficient.- SEO requires ongoing effort and creativity but offers significant returns on investment.- Content marketing is not dead; it's just more competitive, requiring a higher level of creativity and dedication.- Standing out in today's saturated market requires focusing on what you do best.- Identify your strengths and dedicate the majority of your resources to mastering them.Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#marketing #tech #podcast #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:41 The Enduring Power of SEO01:15 SEO in 2024: What's Working?02:02 The Misconceptions About SEO and Content Marketing03:10 Standing Out in a Saturated Market04:02 Focusing on Your Strengths05:15 Conclusion

Categories
Entrepreneurship

How to Handle Low-ball Offers: (Sales Roleplay) [Video]

We've broken down all of the steps in this article 👉 http://bit.ly/negotiating-w-clientsDiscover expert negotiation strategies with this engaging video featuring a realistic business negotiation scenario. Chris, a "skilled video producer" is confronted with a challenging $1,000 budget proposal aimed at increasing foot traffic to a client's store. Throughout the discussion, he deftly evaluates the economic feasibility of the project, introduces the concept of value versus investment, and explores strategic solutions, such as revenue sharing and adjusting project scope. This video is packed with actionable insights on negotiating contracts, understanding business investments, and securing profitable outcomes. Entrepreneurs, small business owners, and professionals looking to enhance their negotiation skills and business acumen will find this video invaluable.Watch the unedited live-stream here:https://youtu.be/7snev8P4ENU🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media