How Nike Turned an NBA Ban Into $1B in Sales [Video]

How Nike Turned an NBA Ban Into $1B in Sales

In 1984, Nike was faced with a dilemma when the NBA banned its shoes for being too flashy. Instead of giving up, Nike created one of the most successful marketing campaigns in history and turned a $1B industry into their own. Watch this video to learn more about Nike’s marketing strategy and how you can apply it to your business.

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