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Entrepreneurship

App Install Campaigns: Google Advertising For Business Apps [Video]

App Install Campaigns: Google Advertising For Business Apps

Promoting your app shouldn’t have to be a struggle. That’s why in this video, we’re telling you all about app install campaigns in Google. Watch now to learn what are app install campaigns, how to promote your business app, & how to get more app store downloads!

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There are over 3.5 million apps available to download in the Google Play Store and 2.2 million apps in the Apple Store.

With all of that competition, it can be tough to differentiate your app from the dozens like it.

Now, we know you’ve done a lot of work to make sure that your app is really cool and perfectly targeted to your audience.

That will go a long way in helping your app stand out. But you can’t just rely on launching it to the store, and hoping for tons and tons of downloads.

You’ll need to run ads to promote your app. But what kind of campaign should you run, and where should you advertise?

If you want to learn how you can use App Install campaigns in Google to get results, keep watching.

Video Outline
Intro (0:00)
What Are App Install Campaigns? (0:59)
Where Are These Ads Displayed? (2:14)
Types Of App Install Campaigns (3:37)
Why Are They Useful For Small Businesses? (3:59)
How To Set Up Each Campaign Subtype (4:48)
App Pre-Registration Campaigns (6:06)
How To Prepare For App Pre-Registration Campaigns (6:38)
How To Set Up App Pre-Registration Campaigns (9:30)
App Install And App Engagement Campaigns (11:03)
How To Set Up Conversion Tracking (12:54)

// LYFE Marketing

➡ Check out our blog: https://bit.ly/3rbaMWc

➡ Learn more about our PPC management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

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Entrepreneurship

PepsiCo's Secrets for Talent and Culture. [Video]

Are you looking to build a team of unicorns 🦄 for your business?Dive into this enlightening conversation with Chris Do as he sits down with PepsiCo's SVP and Chief Design Officer, Mauro Porcini, to uncover the secrets of identifying, nurturing, and retaining exceptional talent. 🌟Mauro Porcini shares his expertise in creating a culture of innovation and the critical role of a Chief Design Officer in shaping both products and team dynamics. Whether you're hiring your first employee or managing your 300th, this video will equip you with the strategies you need for a thriving, loyal, and productive workforce.Key Takeaways:✅ How to identify individual superpowers in your team✅ The importance of embodying the traits you seek in others✅ The art of inspiring your team for maximum creativity and loyalty✅ Balancing fair compensation with nurturing a shared vision✅ The Chief Design Officer's role in finance, HR, and corporate culture✅ Blending disruption & integration to propel business valueMauro Porcini doesn't just talk the talk; he's backed by years of delivering concrete results and has cultivated an environment driven by love and respect at PepsiCo.In this episode:0:00 - Intro0:31 - Identifying People's Superpowers01:03 - Strategies for Hiring the Right Talent02:06 - Personal Development and Role Modeling03:08 - Growing and Retaining Talent within a Company Culture04:08 - Compensation and Rewards in Talent Retention05:11 - The Crucial Balance in a Chief Design Officer's Role06:22 - The Dance of Disrupting and Integrating#hiringtalent #pepsico #companyculture Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media