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From Data Points to Design Gold: Mastering User Profiles (Brand Strategy for Designers Pt.3) [Video]

From Data Points to Design Gold: Mastering User Profiles (Brand Strategy for Designers Pt.3)

🤔 Are your designs failing to hit the mark with your audience?

➡️ Brand Strategy For Designers: How to Get Started (Part 2)
https://youtu.be/1IJAVl2J55I

In Part 3 of the Brand Strategy for Designers series, Chris Do dives deep into the psyche of your users. Learn how to discover their true needs and desires, transforming the way you approach design forever.

What You’ll Learn:
🎯 Crafting user profiles that resonate deeply and drive engagement.
🚫 Avoiding common pitfalls and logical inconsistencies in user profiling.
🔄 Perfecting your profiles: Iterative techniques for dynamic refinement.

✏️ In This Episode:
00:00 – Intro
00:25 – Creating User Profiles
02:05 – Q&A
13:26 – Step-by-Step Guide
25:20 – Onboarding Reluctant Clients
29:37 – Workshop Exercise
32:15 – Identifying Communication Barriers
38:51 – Task, Gap, & Opportunity
43:26 – Outro

Dive deeper into the psychological underpinnings of user behavior and how this knowledge can radically improve your design outcomes. Whether you are looking to refine your existing skills or revolutionize your branding process, this video will equip you with essential strategies for user-centric design success.

#designer #brandstrategy #buyerpersona

🔎 Get access to more for FREE here: https://thefutur.com/free-resources

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

the futur, branding, personal branding, branding for designers, graphic designer, buyer persona, digital marketing, chris do, customer mapping, customer experience, user journey map, audience research, understand your audience, graphic design, how to be a better designer, business of design

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