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Entrepreneurship

Kim Freeburn of the CFO Centre interview on Talk to the Fedora [Video]

Kim Freeburn of the CFO Centre interview on Talk to the Fedora

Talk to the Fedora provides hard-hitting honest entrepreneur wisdom to grow YOUR small business. Subscribe for more great entrepreneur knowledge!

FEATURED GUEST: Kim Freeburn (https://www.linkedin.com/in/kimfreeburncpa)

Recorded October 26, 2022

Kim Freeburn is founder of Stratitude Corporation and the Regional Director for the CFO Centre, where superstar CFO’s help ambitious entrepreneurs achieve extraordinary things. She has more than 25 years of corporate experience helping business owners, large and small, resolve critical business issues and develop strategies to enhance shareholder value and overall financial results.

An experienced Finance Leader, Kim spent 22 years as a CFO for Sysco Corporation, a Fortune 100 company, working closely with Operations, Sales, HR, and Talent Management to build sustainable teams and practices while achieving superior financial results.

She has spent the last 6 years working with mid-size and owner-managed companies to build value for the long term by translating complex problems into clear, measurable, AND meaningful actions so entrepreneurs can have the time and money to do what they love.

Her collaborative approach ensures business decisions are wholistic and values based.

She has successfully led large and small teams through cash flow initiatives:
– Cash flow planning for start-ups and scale-ups
– Building cash flow in crisis
– Developing a long-term plan for sustainability and financial health
– Business strategy which integrates Operations, HR, IT and Finance support as core stakeholders.

Kim volunteers with the Innovation Cluster and Women’s Business Network of Peterborough. She holds a Bachelor of Commerce degree, is a Chartered Professional Accountant and a Certified Executive Coach.

Recent Speaking Engagements
Kim is a regular speaker, panelist, and presenter in her business community.
– Innovation Cluster (March 2021 – present)
– Cash Flow Essentials for New Entrepreneurs
– Start-up Visa: Hands-On Cash Flow
– Women Breaking Barriers: Investor Readiness and Exist Strategies

– Speaker Series (August – November 2021), sponsored by TD Bank
How to Build a Sustainable and Renewable Business Structure for Long Term Success: 4 Part Series exploring Mindset, Structure, Agility and Collaboration in owner-led businesses.

– Peterborough Chamber of Commerce (July 2021)

– 3 Keys to Unlocking Success in Your Business Through People, Finance & IT, Sponsored by MicroAge Peterborough/Whitby

MEET YOUR HOST: Jarrod Goldsmith (https://jarrodgoldsmith.ca)

Known by his signature fedora, Jarrod Goldsmith is a Canadian small business community builder and is the embodiment of the small business spirit. He is an avid networker, recovered archaeologist, professional musician, and founder of eSAX Virtual Events (https://eSAX.ca), Ask The Fedora, Talk to the Fedora and Sax Appeal Ottawa (https://saxappeal.ca). He also hosts the eSAX Podcast series (https://eSAX.ca/podcast), Pivoted Success Podcast (https://bit.ly/eSAX788) and has over 700 videos on the eSAX YouTube channel on entrepreneurship, small business and networking knowledge and virtual event planning.

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Categories
Entrepreneurship

In-house Creators: The New Way to Build a Brand [Video]

The Future of Marketing: Why In-House Content Creators are Your Best AssetAre you struggling to make your brand resonate in a crowded market? Discover how transforming your employees into in-house content creators can elevate your brand's visibility and engagement. Join Robert Katai as he shares his extensive experience and insightful strategies that will turn your team into key influencers within your industry. In this video, Robert shares his first-hand insights and the transformative strategies he's observed and applied, from leveraging employee influence to drastically improving brand reach on platforms like LinkedIn and Twitter. What You'll Learn:🚀 The significance of transitioning from brand-centric to people-centric content strategies.🌐 Expand your brand's organic reach by empowering employees to become brand ambassadors.📈 Real examples of companies successfully implementing in-house creator programs.🛠️ Step-by-step guidance on setting up a thriving in-house creator culture.🧠 Insights into the psychology of consumer engagement and trust in the digital age.✏️ In This Episode:00:00 - Intro to the In-House Creator Program01:44 - Consumer Behavior Truths04:24 - Problems Brands Are Facing07:34 - The Solution 🛠️08:49 - Apollo.io's Content Strategy09:44 - Benefits of In-House Creators17:48 - Media Platform within a Brand20:55 - Audience Magnets 🧲 26:07 - Recap 30:40 - Connect w/ Robert Katai31:21 - Q&A w/ Chris Do43:30 - OutroHit that subscribe button and turn on notifications to not miss out on transformative branding and marketing insights. #personalbranding #branding #brandingstrategy #brandawareness #corporatebranding 🫶 Where to Find Robert Katai:https://www.instagram.com/katairobi/https://www.linkedin.com/in/katairobi/https://theb2bcreator.com/https://theb2bcreator.com/newsletter/🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca the futur, branding, personal branding, brand strategy, chris do, brand ambassador, brand strategist, in-house creators, influencer marketing, the business of influence, content creation strategy, how to grow audiences, how to grow your business, finding brand ambassadors, employee ambassador marketing, marketing strategy, how to increase brand awarness, brand awareness, corporate branding

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Entrepreneurship

Information About Taking Finance Options | OTS News [Video]

Taking finance options can be a strategic move to achieve various financial goals, from purchasing a home or car to funding education or starting a business. Here's a comprehensive guide packed with essential information about exploring and utilizing finance options. Finance options encompass a range of financial products and services designed to provide individuals and

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Entrepreneurship

How You Communicate Is RUINING Your Relationships (Communications Masterclass) [Video]

In this video, Chris and Mo share their personal experiences and professional insights on becoming masterful communicators. They discuss the importance of intention, tone, and adapting communication styles to connect genuinely with others. This episode is packed with real-world examples, personal anecdotes, and practical advice for anyone looking to enhance their communication skills.Hashtags:#communicationskills #effectivecommunication #personaldevelopment #podcast #masterclass #deepconversations #lifeskills #professionalgrowth Timestamps:00:00:00 - Intro00:03:25 - The Essence of Communication and its Impact00:15:40 - Exploring Tonality and Context in Speech00:30:55 - Challenges and Techniques of Adaptive Communication00:45:10 - The Impact of Empathetic Communication01:10:25 - Different Personal Communication Styles01:25:50 - The Importance of Continuous Learning in Communication01:34:10 - OutroFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media