3 ways brands can build trust with privacy-concerned consumers [Video]

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy.

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. These insights point to ways forward for how marketers can build trust and connect more deeply with customers.

Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand). Here are some of the study’s findings and key takeaways from the discussion.

The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally. Here’s what consumers said about specific marketing channels and practices.

  • 50% of consumers made a purchase from an email in the last year.
  • 84% find personalized birthday offers to be “cool.”
  • 63% will pay more to shop with brands they’re loyal to.
  • 85% say their favorite brand treats them …

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