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![Driving awareness and sales for Windows 11 [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_225992_0_dipiubordo1jpg.jpg)
Microsoft activated a full-funnel campaign for Windows 11 in Italy, by leveraging a UEFA Champions League sponsorship and collaborating with Twitch.
![FTC warns against paying for EIN scams [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_225953_0_d8938ed222254d388733fd5faa2030741140x641jpg.jpg)
FTC advises businesses not to pay for EINs; IRS provides them for free. Stay informed.
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Rafael Pitanguy, deputy global chief creative officer, VML, creative lead, WPP Open X. From Campaign US
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