Tagging strategies help digital marketers manage their ever-expanding library of assets. A tag is a word or term describing your content asset. Video marketers should apply this practice to video as soon as possible in order to organize, sort, and display individual video assets, playlists, and libraries. Less than an hour in planning will save you hours of clean up later on.
One of the most skipped steps by a new video marketer is taking 10 minutes to pre-define a tagging strategy. Let me show you how quickly this can be accomplished.
Start by asking yourself how you already talk about your videos within your organization. It might be by internal department, product line, or region of your business. Use these dividing lines for your initial taxonomy. For example, if you sell a line of personal care products, you may define a set of top-level categories like:
- Soaps
- Perfumes
- Lotions
- Aftershaves
You may …