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Entrepreneurship

Young people prioritising starting a business over saving for a house deposit [Video]

Young people are prioritising medium-term investments, such as starting a business, over long-term goals such as saving for a house deposit.

A new study of 2,000 people aged 18–35 has revealed a notable shift in the savings aspirations of young people when compared with those of their parents. It found this group are more likely to prioritise saving towards travelling, attending festivals and wellness, leaning towards spontaneous life experiences over longer-term financial goals.

The study, commissioned by NatWest to launch a new youth-focused savings challenge, found that while conventional savings goals are still part of young people’s financial picture, priorities have shifted. Twenty-nine per cent of young adults who are saving towards long-term goals are allocating 20% or less of their savings towards this, with 50% focusing on medium-term goals.

NatWest is encouraging young people to build healthy monthly savings habits by launching Couch to Cash: the £5K Challenge. To accompany the challenge, Team GB Olympic gold medallists Alistair and …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac