Writing Effective Product Requirements To Drive Outcomes 05/15/2025 [Video]

Most product managers don’t set out to write bad requirements. They’re under pressure to deliver. They’re surrounded by requests. And they’re juggling context, roadmaps, and Jira tickets—just trying to keep up.

So what happens?

We write what’s easy. What’s fast. What’s expected.

And that’s usually… not enough.

At Productside, we’ve worked with thousands of PMs across industries—and one theme keeps showing up: When product teams don’t take the time for writing effective product requirements, everything downstream suffers.

In this post, we’re sharing highlights from our recent webinar with Tom Evans and Rina Alexin, where we dug into why requirements go wrong—and how to make them better.

The Real Role of Requirements

Let’s start here: a requirement isn’t just a ticket or a doc.

It’s a shared understanding.

As Jeff Patton puts it:

“Requirements aren’t just about the specs but they’re about creating a shared understanding with other stakeholders in the organization and especially those who are going to be working with you to build the …