Categories
Entrepreneurship

Women were four times more likely to cite flexibility as the reason for starting a business [Video]

The pandemic saw many women drop out of the workforce, but quite a few of them started their own businesses.

TechRepublic's Karen Roby spoke with Melanie Chase, CMO at Next Insurance, about women in the workforce after the COVID-19 pandemic. The following is an edited transcript of their conversation.

SEE: IT expense reimbursement policy (TechRepublic Premium)

Melanie Chase: At Next we are an InsureTech company that provides insurance to small businesses, and we do it fast, we do it affordably, we do it entirely online. And our mission is to help entrepreneurs thrive. Coming out of this pandemic period, we wanted to do a study on how small businesses were feeling, how they were thinking, what they needed in this post-pandemic world. We talked to 500 small business owners, and we had some really interesting findings. One of those findings that stood out was that women in our study were twice as likely to open small …

Watch/Read More
Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

Categories
Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.