Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP) – INSPIRE and 15 Billion.
The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established charity, the new identity aims to unite the two organisations under one brand while appealing to its key audiences across education, business, and young people.
According to a report by the Greater London Authority in 2020, while London is one of the most diverse cities in the world with over 40% of its population being from a minority ethnic background, this diversity is not reflected in its workforce. This is why INSPIRE wants to break down the barriers that hinder social mobility and make aspirations achievable for all young people, regardless of class, gender, race or ability.