In October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France’s national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative.
![Why Olympics Branding Is Such a Challenge [Video]](https://video.getpvd.com/wp-content/uploads/2024/02/mp_214338_0_paris2024olympiclogoPAGE2019600x315jpg.jpg)