Why It Takes More Than Ads & Branding [Video]

When it comes to growing meetings and conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick. While paid media plays a role, truly effective B2B marketing for destinations requires a comprehensive, multi-channel strategy that goes beyond ad placements.

Here’s why successfully marketing to meeting planners takes much more:

1. Relationship-Driven, Not Just Impressions-Based

Unlike leisure marketing, which focuses on high-reach campaigns, meetings marketing is built on relationships. Meeting planners need education, engagement, and trust—which means long-term communication strategies, sales enablement content, and tailored messaging across multiple touchpoints.

How Digital Edge Helps:

• Thought Leadership Campaigns – We position your DMO and your sales team as meetings experts through valuable long-form and interview-led content, blog posts, and tailored communications.
• Strategic Email Nurturing – Personalized and segmented campaigns ensure consistent engagement with planners.

Experiential Activations & Site Visit Support – From curated FAM tripsto site tours, we help bring your destination to …