Why Is Rolex So Popular? | Branding & Marketing Lessons | Rolex History [Video]

In this video, I answer a lot of questions that we’re all asking about Rolex:
Why do people choose Rolex over other watch brands? Did you know that Vacheron Constantin is 150 years older than Rolex? Yet why do people choose Rolex over it? I talk about it in this video.

How did Rolex start? – Hans Wilsdorf went from being an orphan to starting one of the most valuable brands in the world. Learn about his entire journey.

What is Rolex doing right? – I talk about branding and marketing strategies that Rolex applied which made them so successful such as getting Mercedes Gleitze, Roger Federer, Sir Malcolm Campbell, Tiger Woods, James Bond, etc.

What’s so special about Rolex? Is it worth the hype? I used to not believe in this, but after studying Rolex, I gotta admit that it is indeed worth the hype. I explain why I believe so, in this video.

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⏰☀️ TIMESTAMPS
0:01 – Why do people prefer Rolex?
1:47 – How Rolex Started
3:40 – The Beginnings of Rolex
4:09 – Why he chose the name ‘Rolex’
4:50 – History of the Rolex logo
5:24 – Rolex creates the first waterproof watch
5:42 – Are Rolex watches made in China?
7:09 – Are Rolex watches handmade?
8:00 – Marketing Tip: Promoting the Rolex Oyster
8:45 – Marketing Tip: Brand Ambassadors
9:09 – Marketing Tip: Triest expedition, Mariana Trench
9:28 – Rolex and Hollywood
10:27 – The Yuppie movement overhyped Rolex
11:20 – Hans Wilsdorf Foundation
12:00 – Would I Buy a Rolex?

👍 SHOUTOUT
➜ Sophia Padre: https://www.facebook.com/sophia.padre