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A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its success.
One crucial distinction a business must understand is the difference between lead generation and branding. Many companies do not carefully consider which approach is best for them. Knowing the difference between lead generation and branding is vital. Each has pros and cons that any company should consider.
Related: If You Forget About Lead Gen, You Can Forget About Growth
What is lead generation in business advertising?
Lead generation is advertising that directly results in potential clients or customers contacting the business about their goods or services. Lead generation can occur with social media or search engine ads that utilize conversation tracking, remarketing to those who previously engaged with their ads, or look-a-like campaigns targeting those who look like the businesses’ prior conversions. Lead generation adsmay also target individuals or geographic areas based on interests, demographics, zip codes, …