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Entrepreneurship

Why Businesses Must Distinguish Between Branding and Lead Generation [Video]

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A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its success.

One crucial distinction a business must understand is the difference between lead generation and branding. Many companies do not carefully consider which approach is best for them. Knowing the difference between lead generation and branding is vital. Each has pros and cons that any company should consider.

Related: If You Forget About Lead Gen, You Can Forget About Growth

What is lead generation in business advertising?

Lead generation is advertising that directly results in potential clients or customers contacting the business about their goods or services. Lead generation can occur with social media or search engine ads that utilize conversation tracking, remarketing to those who previously engaged with their ads, or look-a-like campaigns targeting those who look like the businesses’ prior conversions. Lead generation adsmay also target individuals or geographic areas based on interests, demographics, zip codes, …

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

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Entrepreneurship

618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)